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1 year ago by Peter Rylands

54% of marketers love their ESP but there’s room for improvement

How do companies and agencies use email service providers? Where can ESPs improve and what do marketers really think of them? Our 2016 Email Marketing Census sheds light on many different parts of the industry, including direct feedback from agencies and companies on their provider. This article has a look at what they had to say.…

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2 years ago by Peter Rylands

Good news for publishers: Facebook adds email sign-ups to Instant Articles

If you have a large readership on Facebook but you’re worried about missing out on a direct relationship with those readers, I bring you good news. Facebook, in news released by Digiday, now allows newsletter signups within Instant Articles. Giving you the chance to grow your direct readership, despite the content being hosted elsewhere. What are Instant…

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4 years ago by Adestra

Want more than just your mailing list to view your email? Share it!

You have spent ages prepping your content and ensuring your data is up-to-date, and well targeted. But wouldn’t it be great to have your email read by more people than just the original mailing list? A few simple clicks in the MessageFocus HTML editor and this can happen! No matter whom your target audience is,…

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5 years ago by Adestra

Webinar synopsis: Email marketers ‘end of year exam results’ – findings of the 2013 Email Census

This week Adestra hosted their May webinar dedicated to the key results from this year’s Adestra/Econsultancy Email Census. Reena Mistry, Marketing Director at Adestra was joined by Econsultancy’s Linus Gregoriadis and Steve Denner, one of Adestra’s founders. The webinar focused on the emerging themes from this year’s census and the issues facing more than 1,300 marketers today.…

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5 years ago by Henry Hyder-Smith

Are retailers becoming publishers and vice versa?

An exclusive article from InPublishing There’s a growing trend of retailers becoming publishers. Online retailer ASOS recently launched a digital edition of its popular ASOS Magazine to help expand its reach internationally, and supermarket publications have been around for a while. Indeed, ASDA magazine recently announced an 11% growth in readership. In its first Content Marketing Survey…

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