Archive for the ‘Email marketing’ Category
Adestra’s MessageFocus integrates with Salesforce for automated email marketing
Adestra’s MessageFocus enterprise email marketing platform now integrates with Salesforce – this means fast email data automation from a user’s Salesforce CRM database to MessageFocus.
The MessageFocus/Salesforce integration application allows MessageFocus users to target and send email marketing campaigns, quickly and easily, using important CRM data from Salesforce. This integration allows users to take Campaign Members from within their Salesforce account and transfer to MessageFocus in real-time, with just the click of a button, without the worry of manual data transfers.
This functionality means increased data security and data accuracy for better campaign performance, removing the need for manual data uploads.
The process is very simple to follow and intuitive for users. Data selections can be made in Salesforce and then added to a Salesforce campaign. Then with just a couple of clicks, the users decide where the list should go in the corresponding MessageFocus account. Want to automatically create a campaign and append the data at the same time? No problem, users can then be transported directly to the new MessageFocus campaign that they just created.
Steve Denner, Director at Adestra, comments: “We’re delighted to be integrated with Salesforce. It gives their users access, through an easy to use interface, to our powerful enterprise email platform, MessageFocus. Using automated, real-time data transfers improves data security and accuracy – and saves time.”
Key Benefits
- Easy-to-use: send your Campaign Members to MessageFocus from Salesforce in just a couple of clicks.
- Improved data security: remove the need for manual processes when uploading data into MessageFocus.
- Realtime data transfer: enabling up-to-date lists of campaign members to be transferred to MessageFocus.
- Save time and resource: reduce manual processes of downloading and uploading data.
This integration is possible through Adestra’s flexible API that can integrate with many existing systems. By linking systems and automating email activities, businesses can enjoy many commercial benefits that directly affect response rates.
For further information please visit contact press@adestra.com or telephone +44 (0) 1865 242425
Email: The power and the glory
Last week Adestra sponsored the 2012 Figaro Email Seminar. The agenda focused on how email is the ultimate outbound channel, and set out with a team of industry experts to instil the lesson that marketers need to ensure their messages are timely and relevant.
We had our own Adestra industry expert, Account Director, Kate Gowers present on; Email: The power and the glory. Below she gives a brief synopsis of what she covered:
30 years ago (way back when the Dead Sea was still only sick), we had one commercial television station, one commercial radio station in London, and we got our news from newspapers and television. Fast forward to 2012 – the consumer of today gets his information from a myriad of sources. He reads his email, watches one of over 500 channels, surfs the net and opens his post. Media has truly fragmented, so the savvy marketer needs to adopt a truly multi-channel approach to keep our consumer’s (limited and transient) attention.
Email marketing is probably the only channel that allows for dialogue – it has the potential to be a true two way conversation. You have the opportunity to reinforce your brand, to educate your customers (or readers) about your offering or industry, to chase that elusive sale, to keep your customers happy and to create advocates amongst your customers (allowing them to do some of your work for you). To achieve all these things, though, you need to talk not SHOUT and ensure that when your programme does initiate response that you LISTEN to what your recipients have to say. Your customers are speaking to you – by opening, or failing to open a message; by clicking (or failing to click) a link and by purchasing (or, you guessed it, failing to purchase) your product or service.
I discuss how best to deliver interesting and relevant (two very important words) content and how best to listen and take note of the response you get.
If you would like to view my presentation, click here.
Adestra: first UK Email Service Provider with a Customer Charter
Email marketing is not all about tech: its customer service that matters
Adestra today launches the Adestra Customer Charter and becomes the first Email Service Provider [ESP] in the UK to do so. Not only does this demonstrate the company’s focus to be the most customer-centred ESP, but the clear and open Customer Charter details the standards of service it aims to provide clients and shows the best channels for communication with the management and support teams.
The Adestra Customer Charter clearly differentiates the company from others in the email marketing sector. With many players ‘obsessed’ with the technology side of things, Adestra is taking a more holistic, customer-centred approach by formalising the commitment to service levels, which is based on continual improvement.
Adestra is already highly respected by its client base and throughout the email marketing industry, a fact borne out by their high retention rate of 98.7%. The Customer Charter builds on this and shows customers what to expect. Henry Hyder-Smith, MD at Adestra, explains:
“The Adestra team has always believed customer service to be paramount, and our Customer Charter goes a step further, formalising the process of interfacing with clients and detailing the standards of service we are aiming for.
“By introducing the Customer Charter this shows clients how we value them and means we are completely open and up-front, so they know what to expect.”
At Adestra, the team seeks to provide the highest possible levels of customer support and intelligent, innovative consultation. They recognise that their clients have the right to expect a fair, efficient and polite service from Adestra that meets their needs.
The Customer Charter is based on direct feedback from clients on what is important to them. The company is committed to making sure that all employees keep to the principles of high quality customer service. It accepts that it may have some work to do to achieve all of these, but it will be open with clients about its progress and any improvements made.
If you would like a copy – please click here
Press Contacts
For more information, please contact press@adestra.com
Adestra’s MessageFocus integrates with Salesforce for automated email marketing
Adestra’s MessageFocus enterprise email marketing platform now integrates with Salesforce – this means fast email data automation from a user’s Salesforce CRM database to MessageFocus.
The MessageFocus/Salesforce integration application allows MessageFocus users to target and send email marketing campaigns, quickly and easily, using important CRM data from Salesforce. This integration allows users to take Campaign Members from within their Salesforce account and transfer to MessageFocus in real-time, with just the click of a button, without the worry of manual data transfers.
This functionality means increased data security and data accuracy for better campaign performance, removing the need for manual data uploads.
The process is very simple to follow and intuitive for users. Data selections can be made in Salesforce and then added to a Salesforce campaign. Then with just a couple of clicks, the users decide where the list should go in the corresponding MessageFocus account. Want to automatically create a campaign and append the data at the same time? No problem, users can then be transported directly to the new MessageFocus campaign that they just created.
Steve Denner, Director at Adestra, comments: “We’re delighted to be integrated with Salesforce. It gives their users access, through an easy to use interface, to our powerful enterprise email platform, MessageFocus. Using automated, real-time data transfers improves data security and accuracy – and saves time.”
Key Benefits
- Easy-to-use: send your Campaign Members to MessageFocus from Salesforce in just a couple of clicks.
- Improved data security: remove the need for manual processes when uploading data into MessageFocus.
- Realtime data transfer: enabling up-to-date lists of campaign members to be transferred to MessageFocus.
- Save time and resource: reduce manual processes of downloading and uploading data.
This integration is possible through Adestra’s flexible API that can integrate with many existing systems. By linking systems and automating email activities, businesses can enjoy many commercial benefits that directly affect response rates.
For further information please visit contact press@adestra.com or telephone +44 (0) 1865 242425
Email: The power and the glory
Last week Adestra sponsored the 2012 Figaro Email Seminar. The agenda focused on how email is the ultimate outbound channel, and set out with a team of industry experts to instil the lesson that marketers need to ensure their messages are timely and relevant.
We had our own Adestra industry expert, Account Director, Kate Gowers present on; Email: The power and the glory. Below she gives a brief synopsis of what she covered:
30 years ago (way back when the Dead Sea was still only sick), we had one commercial television station, one commercial radio station in London, and we got our news from newspapers and television. Fast forward to 2012 – the consumer of today gets his information from a myriad of sources. He reads his email, watches one of over 500 channels, surfs the net and opens his post. Media has truly fragmented, so the savvy marketer needs to adopt a truly multi-channel approach to keep our consumer’s (limited and transient) attention.
Email marketing is probably the only channel that allows for dialogue – it has the potential to be a true two way conversation. You have the opportunity to reinforce your brand, to educate your customers (or readers) about your offering or industry, to chase that elusive sale, to keep your customers happy and to create advocates amongst your customers (allowing them to do some of your work for you). To achieve all these things, though, you need to talk not SHOUT and ensure that when your programme does initiate response that you LISTEN to what your recipients have to say. Your customers are speaking to you – by opening, or failing to open a message; by clicking (or failing to click) a link and by purchasing (or, you guessed it, failing to purchase) your product or service.
I discuss how best to deliver interesting and relevant (two very important words) content and how best to listen and take note of the response you get.
If you would like to view my presentation, click here.
Adestra: first UK Email Service Provider with a Customer Charter
Email marketing is not all about tech: its customer service that matters
Adestra today launches the Adestra Customer Charter and becomes the first Email Service Provider [ESP] in the UK to do so. Not only does this demonstrate the company’s focus to be the most customer-centred ESP, but the clear and open Customer Charter details the standards of service it aims to provide clients and shows the best channels for communication with the management and support teams.
The Adestra Customer Charter clearly differentiates the company from others in the email marketing sector. With many players ‘obsessed’ with the technology side of things, Adestra is taking a more holistic, customer-centred approach by formalising the commitment to service levels, which is based on continual improvement.
Adestra is already highly respected by its client base and throughout the email marketing industry, a fact borne out by their high retention rate of 98.7%. The Customer Charter builds on this and shows customers what to expect. Henry Hyder-Smith, MD at Adestra, explains:
“The Adestra team has always believed customer service to be paramount, and our Customer Charter goes a step further, formalising the process of interfacing with clients and detailing the standards of service we are aiming for.
“By introducing the Customer Charter this shows clients how we value them and means we are completely open and up-front, so they know what to expect.”
At Adestra, the team seeks to provide the highest possible levels of customer support and intelligent, innovative consultation. They recognise that their clients have the right to expect a fair, efficient and polite service from Adestra that meets their needs.
The Customer Charter is based on direct feedback from clients on what is important to them. The company is committed to making sure that all employees keep to the principles of high quality customer service. It accepts that it may have some work to do to achieve all of these, but it will be open with clients about its progress and any improvements made.
If you would like a copy – please click here
Press Contacts
For more information, please contact press@adestra.com