Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

Inbox Deliverability

2 months ago by John Stephenson

Inbox delivery is a popularity contest

When looking at email metrics, marketers are typically focused on those around performance: open rate, click rate, and total delivered. While these are very important stats to review, they don’t tell the whole story of your email program. What is wrong with current metrics? Email Service Providers (ESPs) like Adestra use activity such as opens, clicks,…

Read full article
mailbox- deliverabillity

3 months ago by Matt McGowan

Why a squeaky clean email list is so important

One of the many things that I love at Adestra, is our priority of maintaining our credibility as an email service provider (ESP) so that ISPs can trust email that comes through our platform. Some companies might expect that they can simply port their lists over to Adestra and immediately begin emailing to them. This…

Read full article
duck -clean

3 months ago by Anca Staples

The top email clients of 2016 – mobile growth starts to slow down

The best thing any marketer can do in January is analyse the results from the year just gone, identify areas that need attention, key improvements and successes. To give you a hand, I’ve put together an overview of how email client use has evolved over the course of 2016, which can help guide your strategy…

Read full article
Year in Review

4 months ago by Anca Staples

How email can help ensure safe online shopping this holiday season

As outlined in a recent infographic created by Sainsbury’s Bank (embedded below), the holiday season is a key time of the year to make sure you keep your data safe while shopping online. With 87 percent of UK shoppers making at least one purchase online over the course of a year, helping consumers could sway…

Read full article
happy-customer-shopping

6 months ago by John Stephenson

Three chilling deliverability tales (and seven ways to save yourself)

Halloween has just passed. The holiday shopping season is nearly upon us. Gather near to hear the tales of three unlucky eCommerce programs and learn how to avoid their fates! 1. ‘The 25-day haunting’ A retailer ran a “25 Days of Christmas” campaign, sending a message a day to an audience that it usually emailed…

Read full article
mailbox- deliverabillity

8 months ago by John Stephenson

Why your email ends up in the spam folder and how you can stop it

It’s one of the great mysteries of email marketing: Why do some emails go to the inbox while others land in the spam folder? Although each sender’s situation is unique, some general issues affect where your email goes. Fortunately, you can correct just about every factor that affects your deliverability – your ability to reach…

Read full article
mailbox- deliverabillity

11 months ago by Aimee Howell

Never-active email subscribers and how to deal with them

Never-active email subscribers are contacts who have never engaged with an email. Marketers should be wary of these as they can ultimately affect deliverability if they continue to be sent email campaigns. There are a few reasons as to why your reports are not showing any engagement for those particular contacts: They may have signed…

Read full article
Black-hole

12 months ago by Peter Rylands

Term of the Week: What is Graymail?

Otherwise known as ‘ham’, Graymail isn’t spam. It’s email that someone has opted-in to receive but doesn’t really want. Why would someone opt in to this, if they don’t want it? The contact may have been to a conference or signed up for a competition; often they will be asked for their details so they can…

Read full article

1 year ago by Peter Rylands

Term of the Week: Spam Trap

A spam trap is an email address used to expose any poor data collection and list management from email marketers. As they are not used for communicative purposes, and are not ‘owned’ by a user who could solicit email, they are only found using automated data harvesters. Therefore, if any email is sent to one…

Read full article
Mark-as-spam
Page 1 of 512345