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Data and Lists

1 month ago by Matt McGowan

Why a squeaky clean email list is so important

One of the many things that I love at Adestra, is our priority of maintaining our credibility as an email service provider (ESP) so that ISPs can trust email that comes through our platform. Some companies might expect that they can simply port their lists over to Adestra and immediately begin emailing to them. This…

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2 months ago by Anca Staples

Reflecting on 2016: The best email campaigns in retail

The beginning of the year is generally a time for reflection and goal-setting. As you analyse the performance of your email campaigns from last year, it’s good to benchmark your results and strategies against others in your sector, and draw inspiration from fellow marketers in other sectors. We’re very proud of what our clients have…

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2 months ago by Matthew Elson

The first step to getting your email data in shipshape

When it comes to Christmas time, we seem to throw any restraint out the door with portion sizes and treats. After all, it’s a special time of the year! In addition, social pressures and glossy TV advertisements mean that often we feel we have no choice but to be over-generous. However, this often means looking…

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Data-analysis

3 months ago by Steve Denner

This year’s holiday data could be the key to better results in 2017

Data-driven campaigns focusing on the individual offer the most exciting marketing opportunity in 2017. By now, your holiday marketing programs are in full swing and hopefully you are enjoying a significant seasonal boost in revenue. Chances are you’re in the process of adding the finishing touches to next year’s strategy. But before you close the…

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Data-analysis

3 months ago by Anca Staples

How email can help ensure safe online shopping this holiday season

As outlined in a recent infographic created by Sainsbury’s Bank (embedded below), the holiday season is a key time of the year to make sure you keep your data safe while shopping online. With 87 percent of UK shoppers making at least one purchase online over the course of a year, helping consumers could sway…

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happy-customer-shopping

4 months ago by Jennifer Watkiss

The best of email automation in 2016

With only 7 percent of in-house marketers considering themselves ‘very successful’ with marketing automation (2016 Email Industry Census), you’d be forgiven for thinking it’s not worth the effort. There is a significant difference with agency respondents, of whom 13 percent report the same result. However, it’s still not as high as you’d expect compared to…

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4 months ago by Antony Humphreys

Will GDPR affect marketers’ ability to personalise communication?

With a 29 percent growth in marketers focusing on personalisation in 2016, it’s clear that marketers are starting to see the benefits of using this strategy. However, with ever-tightening data regulations in Europe and abroad, it’s important to make sure that you collect and use data in a compliant manner. Here are some key points…

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