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Data and Lists

2 weeks ago by Anca Staples

New iOS 10 adds unsubscribe option to the top of emails

It’s that time of the year when Apple steals the limelight! They have just announced the launch of iPhone 7 which comes with a new version of iOS, available for download today. Among many exciting new features, the one that will worry email marketers the most is the above-the-fold unsubscribe in the native Mail App.…

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2 months ago by Ryan Phelan

List growth strategies that will get you the acquisition that you’ve been after

One fact about email marketing will never change: Success rides on the quality of your email database. All your shiny innovations – behavior triggers, mobile optimization, real-time messaging, 1:1 personalization – won’t make back their costs if your emails don’t go to top-quality addresses and your list sucks. This shouldn’t be a revelation (and if it is,…

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list building

3 months ago by Jefferson Davis

Email sign-up forms: my advice for placement and optimization

We know from the 2016 Email Census that 73% of marketers rate email marketing return on investment (ROI) as ‘excellent’ or ‘good’, high above what is reported for social media. However, browsing a few websites at random, I found that a lot of marketers seem to put their social following links above the fold or…

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3 months ago by Melanie White

Success factors for building a great email list

Only 9 percent of email marketers see their list strategy as very successful, while 36 percent admit their email marketing efforts are unsuccessful, according to our new Email List Strategies for Success report that was released today. What differentiates the two? Knowing your customers and building a good acquisition strategy are the golden keys to success. How…

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list building

3 months ago by Ryan Phelan

Better email acquisition is key for big data success

Email marketing and big data have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future. Big data – demographics, behavior, buying behavior in other channels, competitive intelligence – has been successful for digital marketers in large part because of email marketing. In turn, big data allows marketers…

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Big data

4 months ago by Aimee Howell

Never-active email subscribers and how to deal with them

Never-active email subscribers are contacts who have never engaged with an email. Marketers should be wary of these as they can ultimately affect deliverability if they continue to be sent email campaigns. There are a few reasons as to why your reports are not showing any engagement for those particular contacts: They may have signed…

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Black-hole

4 months ago by Adestra

Four examples of great sign-up forms and why they work

The first interaction your audience will have with your brand is most likely when visiting your website. Ensuring there is ample opportunity for them to receive future communications via email is key. Using a sign-up form to capture these email addresses is an easy first step, but if this process isn’t straightforward or clear, many…

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5 months ago by Adestra

The black hole of data – what to do when subscribers are in a rut

To quote the Lion King, it’s the circle of life. Or the lifecycle of customer engagement if you prefer email terminology. Every contact in your database is in a different stage of this lifecycle, whether a new subscriber who’s eager to learn more, or an older one that is very familiar and engaged with your brand.…

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Black-hole

5 months ago by Peter Rylands

Term of the Week: List Segmentation

Your contacts may be interested in your products but that doesn’t mean that all their interests are identical. List segmentation allows you to divide your subscriber list into smaller, more targeted groups, which should lead to better results from your campaigns. How important is it really? Segmentation is often part of a strategy to increase revenue…

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5 months ago by Peter Rylands

Term of the Week: Deduplication or Dedupe

Deduplication eliminates duplicate copies of data. This is used in email marketing when importing, or gathering, new data to ensure that people who are already on your contact list are not added again. Why do I need to dedupe? Though quite a simple action, deduplication helps prevent sending multiple campaigns to the same contact, which…

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