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Data and Lists

3 weeks ago by Alexandra Mocanu

Data segmentation: Filter, personalize, automate and raise that ROI!

In previous posts, we have mentioned that segmentation is key to improve ROI. However, if you still think that is a time-consuming task and/or difficult to implement, the following examples will hopefully provide some inspiration and give you some ideas that you can implement in your own marketing: Personalize your emails through product recommendations. Our…

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3 weeks ago by Alexandra Mocanu

Data segmentation: Divide and conquer

For some marketers, data segmentation can be a very overwhelming concept, but in fact, basic segmentation can be easily achieved.  It as simple as asking the following questions: Has the receiver opened the email? Have they clicked on the call to action? If you filter your data based on these 2 questions you should be…

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3 weeks ago by John Stephenson

Buying email lists: Clever or not? You decide

For most email marketers, list growth is always top of mind, particularly given the amazing ROI that we see from this channel. As the medium scales extremely well, the temptation to expand your list through list purchase is often impossible to ignore.  That said, email best practices have long directed marketers away from this tactic.…

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spam

3 months ago by Katie Evans

How charities can boost their email results with segmentation

Working under pressure is a day-to-day occurrence for charity marketers, perhaps more so than in other sectors. The pressure to turn a small budget into a successful marketing program, to show transparency and accountability for how that money is spent and to wear multiple marketing hats in a small team can be overwhelming. So when it comes…

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charity cover

3 months ago by Ryan Phelan

Third-party data is the new bacon

Anyone who knows me knows I love to cook and be in the kitchen. Today, for example, I’ve got a sheet full of Wagyu beef bacon cooking in the oven, and let me tell you – there’s not a better smell than Local Yocal bacon in the air. Don’t you wish you had a home…

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Bacon representing Third-Party Data

4 months ago by Matt McGowan

Why trust is the key to customer loyalty

It’s Marketing 101: The marketer’s two jobs are customer acquisition and loyalty/retention. When it comes to retention, there’s an often-overlooked factor that plays an over-sized role: trust. Trust comes from a relationship and it builds over time, with every interaction and at every touchpoint. Over time, someone’s trust in the complete consumer experience with a…

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4 months ago by Ryan Phelan

Want more conversions? Tune up your value exchange!

Not long ago, I was looking for information on account-based marketing, one of the hot topics in the marketing world right now. I needed a little perspective, so I sought out a prominent ABM vendor’s site to get some answers. If you’re a B2B vendor, that’s pretty much how your customer journey starts, right? For…

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4 months ago by Adestra

Why responsible data-driven marketing is a force for good

Guest Author: Dennis Dayman, Chief Privacy and Security Officer, Return Path The privacy profession isn’t about ruining everyone’s use of the Internet or killing innovation, as some say. We aren’t here to make people’s jobs harder, nor do we want to kill revenue. Like you, we’re always looking for ways to develop and apply ideas…

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4 months ago by Matt McGowan

Amazon audience match will make you a stronger marketer

Leverage your customer data beyond loyalty into acquisition marketing   Amazon, one of the largest walled gardens available to advertisers, recently released a tool to let marketers find their customers on its platform. This is big news: Now advertisers can upload their audience lists and CRM data and then use the same audience matching and…

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A man works on a laptop using data for successful marketing strategies
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