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Creative Design and Copywriting

2 weeks ago by Carmen Crespo Lopez

5 ways to refresh your emails for the Spring/Summer season

As a general trend, sales in retail are considerably steady, so it’s important to keep your subscribers engaged to support demand generation. According to the 2017 Email Industry Census, 22% of business revenue across sectors is driven by email. Whether you work in the travel industry, retail, publishing or in a non-profit organisation, email is…

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Spring summer garden

1 month ago by Anca Staples

A modern approach to designing survey emails

Let’s face it, no one wakes up in the morning dying to fill in a survey. But we can all agree that the insight they deliver can offer incredible insight into how customers use products or services; insight which you can use to inform their future development. So how do survey companies get past the…

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Strategy

2 months ago by Alexandra Mocanu

How to make your Easter email campaigns eggquisite!

Easter is probably the most chocoholic holiday. A reported 80 million Easter eggs are sold annually in the UK alone and apparently 65 percent of people automatically think of chocolate when even hearing the word ‘Easter’. Leaving aside the map to the company Easter Egg Hunt for a minute, I wanted to share some points…

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Top-10-Easter-at-Fortnums-2

2 months ago by Anca Staples

How do you future-proof your email templates?

Visual identity is an important part of what makes a brand recognisable and unique. As marketers, we care deeply about our brand’s logo, colours, fonts and style. Although the email environment is more restrictive than web in terms of rendering, that shouldn’t be an excuse for ignoring the way we approach email design and the…

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Future-email-editor

2 months ago by Carmen Crespo Lopez

What can you do to stand out in the inbox on Mother’s Day?

Whether you want to check out what the competition is doing in the UK for the March 26, or you’re planning your campaigns now for the US celebration of Mother’s Day on May 14, I’ve selected some examples that are worth checking out and the reasons I love them. Scroll down for your seasonal dose…

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Presents mother's day

4 months ago by Suzy Carter-Kent

Reflecting on 2016: Driving crowds to events with email marketing

With an increasing pressure to improve performance and adopt the latest innovations in tech despite shrinking budgets, benchmarking your results against your peers is an easy task to push aside. We’ve all been there; we know that there are only so many hours in a day. That’s why we started the ‘Reflecting on 2016’ series.…

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events-full-room

4 months ago by Suzy Carter-Kent

Reflecting on 2016: The Travel & Leisure sector shines through email

2016 has been a great year for email in general, but the Travel & Leisure industry’s email performance really kicked off. According to the 2016 Email Industry Census – Key Sector Report, 83 percent of companies in this sector rate email ROI as ‘excellent’ or ‘good’ (up by 11 percent compared to 2015). And they were only…

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4 months ago by Anca Staples

Reflecting on 2016: The best email campaigns in retail

The beginning of the year is generally a time for reflection and goal-setting. As you analyse the performance of your email campaigns from last year, it’s good to benchmark your results and strategies against others in your sector, and draw inspiration from fellow marketers in other sectors. We’re very proud of what our clients have…

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