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Creative Design and Copywriting

3 weeks ago by Anca Staples

What does it take to stand out in the inbox on Cyber Monday?

With Cyber Monday fast approaching, you’re probably wondering what last-minute tweaks you could do to maximise the impact of your campaigns. To give you a hand, we’ve selected some of the best campaigns from last year and why we think they work well.   Are you using a short punchy message or a catalog design…

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4 weeks ago by Anca Staples

A roundup of our favourite Black Friday emails and why they work

With Black Friday fast approaching, you probably have your email campaigns already planned, but a little inspiration for last-minute ideas to help you optimise them can’t hurt. To save you time scrolling up and down webpages for ideas and examples, I’ve put together a round-up of emails from last year and why I think they…

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black-friday

2 months ago by Anca Staples

Are marketers forgetting to use an important asset they already have?

In the age of increasing data and privacy concerns, consumers expect to see the level of data they share with your company reflected in the communications they receive. And with 63 percent of marketers regarding personalisation as an effective marketing strategy, it’s surprising we don’t see it in use more often. In a new study…

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personalisation

3 months ago by Adestra

Improve personalization and segmentation with MessageFocus

Personalization is an important tool in the arsenal of any email marketer looking to boost results. In fact, a brand new study in collaboration with the Institute of Direct and Digital Marketing (IDM) shows that 63 percent of marketers see both increased email and bottom line results from using personalization. With that in mind, over…

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state-of-digital-personalisation-2016

3 months ago by Matthew Elson

How to convert free event registrants to attendees

Ask any marketer what is one of their biggest challenges and they will probably say “content”. Why? Because creating content that is engaging, fresh, on brand and, perhaps most importantly, useful is very difficult. None more so than when what you are selling is a free event, including the topics discussed and the networking (loved…

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events-full-room

3 months ago by Kristina Wright

How to get your message across with images in email turned off

We all want our emails to look beautiful and images play a key part in this. They say a picture is worth a 1000 words, but if the email client of your subscriber disables images, your message can get lost with them. This is an even bigger problem if you’ve used images to display text.…

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3 months ago by Peter Rylands

Emails that struck gold during the greatest show on earth

The thought of summer is usually enough to get people in a frenzy; day-dreaming about the beach they wish they were on, the BBQs and the Pimms they would enjoy. But throw in the biggest sporting event of the summer too, hosted by the carnival capital of the world, and you have a perfect opening…

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5 months ago by Jefferson Davis

Why you should start asking your email subscribers questions

How many of you have actually asked your customers questions through email? Email can be a great channel for two-way communication, it’s private and not limited by character numbers. Yet a lot of marketers don’t use it in this way. “When customers share their story, they’re not just sharing pain points. They’re actually teaching you…

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6 months ago by Anca Staples

7 questions to ask yourself about mobile optimisation and design

Mobile optimisation has now become a key practice for most marketers, with the 2016 Email Census revealing that 64% of companies are focusing on it. While its importance is certainly not going to diminish (last month registered an all-time high of 59% mobile opens), we shouldn’t lose sight of the bigger picture. Take a moment…

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Mobile Consumers SMS Marketing
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