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Creative Design and Copywriting

3 weeks ago by Adestra

Testing Tip of the Week: Intrigue vs detail

A question we are often asked is “how long should an email campaign be?” There are two possible answers to this question. If you’re talking about design, then you need to keep it under a size of 102KB to avoid Gmail clipping your emails. If you’re wondering about the actual space it takes up on…

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Email design illustration

2 months ago by Carmen Crespo Lopez

Transactional emails and how to make the most out of them

Historically, transactional emails might be seen as dull or utilising simple creative. This doesn’t need to be the case, however – especially when you consider their results. According to the National Client Email Report (DMA, 2013), triggered one-to-one campaigns generate over 75% of email revenue. However, before we start talking about how to use transactional…

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Automation and sales

3 months ago by Dani Woolley

Pitfalls of marketing to new mums (by a new mum)

Editor’s note: Dani is one of our Customer Success Managers and she is preparing to return from her maternity leave. Even while she was away, she kept a keen eye on which brands are using email marketing to its true potential, prompting her to write this article. Close to the point of becoming a new…

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new mum email marketing

5 months ago by Carmen Crespo Lopez

5 ways to refresh your emails for the Spring/Summer season

As a general trend, sales in retail are considerably steady, so it’s important to keep your subscribers engaged to support demand generation. According to the 2017 Email Industry Census, 22% of business revenue across sectors is driven by email. Whether you work in the travel industry, retail, publishing or in a non-profit organisation, email is…

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Spring summer garden

5 months ago by Anca Staples

A modern approach to designing survey emails

Let’s face it, no one wakes up in the morning dying to fill in a survey. But we can all agree that the insight they deliver can offer incredible insight into how customers use products or services; insight which you can use to inform their future development. So how do survey companies get past the…

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Strategy

6 months ago by Alexandra Mocanu

How to make your Easter email campaigns eggquisite!

Easter is probably the most chocoholic holiday. A reported 80 million Easter eggs are sold annually in the UK alone and apparently 65 percent of people automatically think of chocolate when even hearing the word ‘Easter’. Leaving aside the map to the company Easter Egg Hunt for a minute, I wanted to share some points…

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Top-10-Easter-at-Fortnums-2

6 months ago by Anca Staples

How do you future-proof your email templates?

Visual identity is an important part of what makes a brand recognisable and unique. As marketers, we care deeply about our brand’s logo, colours, fonts and style. Although the email environment is more restrictive than web in terms of rendering, that shouldn’t be an excuse for ignoring the way we approach email design and the…

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Future-email-editor

6 months ago by Carmen Crespo Lopez

What can you do to stand out in the inbox on Mother’s Day?

Whether you want to check out what the competition is doing in the UK for the March 26, or you’re planning your campaigns now for the US celebration of Mother’s Day on May 14, I’ve selected some examples that are worth checking out and the reasons I love them. Scroll down for your seasonal dose…

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Presents mother's day
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