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Best Practice

4 days ago by Melanie White

Four ways to make the most of your content with email

Creating quality content is tough, so you when you do, you want to make sure it’s working as hard as possible. Here are some tips for getting the most out of your content by using it to drive your email marketing. Personalization We identified personalization as one of the top marketing trends for 2017. We…

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Content

6 days ago by Ryan Phelan

Testing, testing … Let’s set up your email testing program

Why is your email marketing program so successful? Before you say anything, know the answer is not “Because we send a lot of email and a lot of people buy our stuff.” Don’t say that to anybody ever, because it’s wrong. The really good marketers say, “We tested a whole lot of stuff and we…

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testing

2 weeks ago by Suzy Carter-Kent

Reflecting on 2016: Driving crowds to events with email marketing

With an increasing pressure to improve performance and adopt the latest innovations in tech despite shrinking budgets, benchmarking your results against your peers is an easy task to push aside. We’ve all been there; we know that there are only so many hours in a day. That’s why we started the ‘Reflecting on 2016’ series.…

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events-full-room

2 weeks ago by Suzy Carter-Kent

Reflecting on 2016: The Travel & Leisure sector shines through email

2016 has been a great year for email in general, but the Travel & Leisure industry’s email performance really kicked off. According to the 2016 Email Industry Census – Key Sector Report, 83 percent of companies in this sector rate email ROI as ‘excellent’ or ‘good’ (up by 11 percent compared to 2015). And they were only…

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travel-email

3 weeks ago by Melanie White

Why social media is email’s secret weapon

Email and social media may seem at first glance to be opposites. Email marketing – if you’re approaching it right – is carefully composed and strategically executed. Social media, on the other hand, thrives on spontaneity and is prone to chaos. Each channel has unique advantages for keeping in touch with customers. Email lets you…

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pow

3 weeks ago by Anca Staples

Reflecting on 2016: The best email campaigns in retail

The beginning of the year is generally a time for reflection and goal-setting. As you analyse the performance of your email campaigns from last year, it’s good to benchmark your results and strategies against others in your sector, and draw inspiration from fellow marketers in other sectors. We’re very proud of what our clients have…

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webinar-10-retail-ideas

4 weeks ago by Ryan Phelan

What’s in a name? Everything, when you add relevant information

As email marketers we always focus on relevance. I’ve written recently about the differences between personalization and segmentation, and how just using someone’s first name isn’t enough to work the magic that makes an email message so vitally important to end users. After all, you don’t want your intended recipients to just open your mail messages, you…

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whats in name
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