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Best Practice

2 days ago by Ryan Phelan

Five Black Friday email ideas for you to think about now

If you haven’t started your holiday planning yet, it’s time to push the panic button. Email marketers often don’t get pulled into the planning process until the end and then it’s often an afterthought or emergency: “Yeah, just send another email.” When email is the afterthought instead of the engine, you’re set up to fail.…

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black-friday

1 week ago by Melanie White

VIDEO: Six effective content tips for email marketers

A couple of weeks ago, Adestra was lucky enough to attend Content Marketing World in Cleveland, Ohio. The event attracted more than 3,000 content marketers from a variety of different brands, agencies and companies from all different corners of the globe. It was a fun event and a really good forum to discuss the many…

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Content

3 weeks ago by Matt McGowan

Teens and email: getting in the inbox

Everyone “knows” that teens are all about the chat, right? At Adestra, we believe in relentless testing – and that goes for ideas, too. So, we did a consumer survey that looked at people at both edges of the age span: teens aged 14 to 18 and millennials aged 19 to 34 at one end,…

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teens

4 weeks ago by Ryan Phelan

When should you use SMS to reinforce your email campaign?

Never. Next? This question keeps popping up in discussions with marketers because they want to use every channel they can to make sure their messages reach their intended targets. Many marketers believe that if they have their customers’ mobile numbers, they should use them to send messages all the time whether or not they have…

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SMS marketing

1 month ago by Peter Rylands

Emails that struck gold during the greatest show on earth

The thought of summer is usually enough to get people in a frenzy; day-dreaming about the beach they wish they were on, the BBQs and the Pimms they would enjoy. But throw in the biggest sporting event of the summer too, hosted by the carnival capital of the world, and you have a perfect opening…

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1 month ago by Ryan Phelan

How to use SMS for email segmentation

Count yourself fortunate if you have your customers’ mobile numbers. It’s one of the most closely held pieces of data among consumers and a solid indicator of brand affinity and trust. Maybe you got those numbers at registration or during transactions? If you did, virtual high five! You’ve certainly done well. Too many marketers squander this…

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SMS- text messaging

1 month ago by John Stephenson

Why your email ends up in the spam folder and how you can stop it

It’s one of the great mysteries of email marketing: Why do some emails go to the inbox while others land in the spam folder? Although each sender’s situation is unique, some general issues affect where your email goes. Fortunately, you can correct just about every factor that affects your deliverability – your ability to reach…

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mailbox

2 months ago by Jennifer Watkiss

Do your birthday emails (or lack of) send the right message?

I recently had a birthday! I’m not saying it to solicit gifts and good wishes (though I wouldn’t turn them away), but to remind you that birthdays provide an excellent opportunity to engage with your subscribers. And if you don’t collect data on your customers’ birthdays, use the ‘birthday’ of their big purchase or joining…

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2 months ago by Katie Evans

Go for Gold: What email marketers can learn from world-class athletes

With the most popular events of the summer quickly approaching, here are a few things that we as marketers can learn from the athletes taking part. Endurance Athletes They understand that a steady tactical approach to a race is the key to success. Setting off quickly during a marathon will lead to a burn out during…

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Olympic-gold-medal
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