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Best Practice

7 days ago by Melanie White

What’s really working in email marketing?

Is your email marketing best-in-class, or do you need to up your game? Adestra’s new Email Strategies for Success report will help you benchmark your efforts. We surveyed 85 marketers, both B2C and B2B, to help you understand their challenges, opportunities and successes in order to help you define your own strategy. We’ve also got some…

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email acquisition

2 weeks ago by Adestra

Testing Tip of the Week: Should you use a teaser email?

As a follow-up from last week’s testing tip, we wanted to delve a little deeper into the idea of using a teaser email to generate interest. Before you start generating ideas, have a think through the situations where this would be appropriate –  a new product launch, perhaps, or a new feature or upcoming event.…

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Content

2 weeks ago by Claire Barnes

Optimization, automation, and bacon rolls at our Breakfast Seminar

What did you have for breakfast this morning? Smashed avo on toast? Kale smoothie? A hasty croissant on your way into work? Here at Adestra we started our day with something a little more satisfying: a Breakfast Seminar in London featuring industry insights, expert speakers, and the opportunity for guests to demo our award-winning email…

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Adestra's Breakfast Seminar

3 weeks ago by Adestra

Testing Tip of the Week: Intrigue vs detail

A question we are often asked is “how long should an email campaign be?” There are two possible answers to this question. If you’re talking about design, then you need to keep it under a size of 102KB to avoid Gmail clipping your emails. If you’re wondering about the actual space it takes up on…

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Email design illustration

4 weeks ago by Adestra

Testing Tip of the Week: Should you skip prices?

This week, we’re encouraging you to challenge best practice. Just because it works for many others, it doesn’t mean your audience is exactly the same. What’s the only way to find out? You’ve guessed it: testing! Should you include the price of your product or service in your email? Regardless of how long your product…

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4 weeks ago by Suzy Carter-Kent

Key elements of welcome programs in the publishing sector

According to the 2017 Email Industry Census, only 44% of company marketers send an automated email based on subscription or sign-up – otherwise known as a welcome email. Surprised? You’re not the only one: welcome emails are such a basic type of automated campaign that no marketer is forgiven for ignoring them. While there is plenty…

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welcome-onboarding

1 month ago by Adestra

Testing Tip of the Week: Loss aversion vs benefits

Last week, we started a brand new series of posts designed to help you implement a different form of testing in your email campaigns each week. Now that we’ve discovered 20 alternatives to the ubiquitous ‘read more’, it’s time to do more copy testing – this time playing with emotions. Humans are emotional creatures and…

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click-through

1 month ago by Adestra

Testing Tip of the Week: 20 alternatives to ‘read more’

After the success of our chart of the week series, we’re bringing you another bite-sized piece of content. We’re huge fans of testing and incremental innovation at Adestra, but we know that it’s sometimes easier said than done. Most marketers only perform tests on their subject lines because it’s the easiest part of the campaign to…

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