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Best Practice

22 hours ago by Adestra

What retail brands learn from other sectors in terms of email

Many times when I read best practice articles and case studies in the marketing media, retail companies are lauded for their innovative approaches and use of digital channels. One channel that I’m thrilled has taken the limelight recently is email. Not only does it have almost unbeatable ROI, but it’s also the golden key to…

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2016-Sector-Census-Webinar

3 weeks ago by Katie Evans

3 ways in which email can nurture charity supporters

Did you know that British consumers would donate an additional £655 million each year if they saw exactly how their money is spent? (NPC). It seems like something so simple, yet so many charities fail to promote where the funds they raise actually go. It could be as simple as a diagram showing the breakdown…

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charity cover

4 weeks ago by Anca Staples

How to match the right retail lifecycle stage to the right customer

Most digital marketers already know the importance of understanding typical customer lifecycle stages, but have you mapped key email campaigns against them? Using a mix of automation, segmentation and personalisation across welcome programs, nurturing and loyalty campaigns can significantly boost the performance. But what does it actually look like? Not all new subscribers are the same…

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marketing automation

3 months ago by John Brandt

Three email marketing bad habits that can be easily fixed

Let’s face it. We all have bad habits, both in our personal and professional lives. We know that these habits can sometimes be damaging, that’s why we consider them bad habits. I know that having that extra slice of pizza, or that extra scoop of ice cream is not a good idea, but sometimes I…

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3 months ago by Anca Staples

A modern approach to designing survey emails

Let’s face it, no one wakes up in the morning dying to fill in a survey. But we can all agree that the insight they deliver can offer incredible insight into how customers use products or services; insight which you can use to inform their future development. So how do survey companies get past the…

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Strategy

3 months ago by Anca Staples

Chart of the week: Growth in mobile email opens slows down

The media has proclaimed every year for the past five or so as the ‘year of mobile’ so perhaps we would be better off calling it the ‘decade of mobile’ or ‘era of mobile’. With steady growth in many areas including email opens, it seems like mobile growth is starting to slow down. Our email…

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Mobile Consumers SMS Marketing
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