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Best Practice

6 days ago by Adestra

Testing Tip of the Week: 20 alternatives to ‘read more’

After the success of our chart of the week series, we’re bringing you another bite-sized piece of content. We’re huge fans of testing and incremental innovation at Adestra, but we know that it’s sometimes easier said than done. Most marketers only perform tests on their subject lines because it’s the easiest part of the campaign to…

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2 weeks ago by Annabel Reeve

How to continue engagement in between events using email

Promoting an event is one of the most challenging and time-pressured campaigns a marketer can be involved in. It’s crucial to target your audience and correctly stagger your emails leading up to the event, while carefully crafting and planning the relevant information and juicy content, to engage the reader and ensure you fill the room. So,…

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events-full-room

3 weeks ago by Adestra

What retail brands can learn from other sectors in terms of email

Many times when I read best practice articles and case studies in the marketing media, retail companies are lauded for their innovative approaches and use of digital channels. One channel that I’m thrilled has taken the limelight recently is email. Not only does it have almost unbeatable ROI, but it’s also the golden key to…

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2016-Sector-Census-Webinar

1 month ago by Katie Evans

3 ways in which email can nurture charity supporters

Did you know that British consumers would donate an additional £655 million each year if they saw exactly how their money is spent? (NPC). It seems like something so simple, yet so many charities fail to promote where the funds they raise actually go. It could be as simple as a diagram showing the breakdown…

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charity cover

2 months ago by Anca Staples

How to match the right retail lifecycle stage to the right customer

Most digital marketers already know the importance of understanding typical customer lifecycle stages, but have you mapped key email campaigns against them? Using a mix of automation, segmentation and personalisation across welcome programs, nurturing and loyalty campaigns can significantly boost the performance. But what does it actually look like? Not all new subscribers are the same…

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marketing automation
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