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Automation

3 weeks ago by Ryan Phelan

Automation update: Dust off your abandoned-cart emails

First-Person Marketers have built up a strong portfolio of marketing automation programs. Automated programs, whether transactional emails or triggered messaging, account for a large percentage of email revenue because they’re highly relevant and valuable to recipients. Automated programs also free you up for other work because they run in the background. You don’t have to…

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abandoned cart

2 months ago by Alexandra Mocanu

Why you shouldn’t ignore planning and reporting

The 2016 Consumer Adoption and Usage Study has found that more than seven in 10 consumers from all age groups favour email over any other channel. This includes direct mail, SMS and mobile apps. In fact, email is the most effective tactic in the digital landscape, with 61 percent of respondents considering so. As such…

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Strategy

2 months ago by Anca Staples

More than ‘Hello’ – welcome emails that fuel First-Person Marketing

‘Subscription or sign-up to website’ is the most popular email trigger used by both in-house and agency marketers with 46 percent of them using it (2016 Email Census). Not surprising considering welcome emails are also the most opened campaign according to a study from MarketingSherpa. But while you can have a welcome email with the…

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3 months ago by Steve Denner

Why email is still at the core of a successful loyalty program

Loyalty is a much-overused term in retail marketing. Does the fact that a consumer’s wallet is packed with ‘loyalty’ cards mean they’re loyal to all of those brands? If anything, the opposite is true. Consumers will pick and choose particular benefits that are relevant to them. Any number of different loyalty programs, all from competing…

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5 months ago by Ryan Phelan

Four ways to make 2017 your best email year ever

For most marketers, January is a time to look back and wonder, “How did I make it through last year? The pain is over!” You know that you’re going to start thinking about Christmas again right about the time you celebrate St. Paddy’s Day, right? But, for a while, let’s think about something else besides…

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new-years-eve-2017

6 months ago by Jennifer Watkiss

The best of email automation in 2016

With only 7 percent of in-house marketers considering themselves ‘very successful’ with marketing automation (2016 Email Industry Census), you’d be forgiven for thinking it’s not worth the effort. There is a significant difference with agency respondents, of whom 13 percent report the same result. However, it’s still not as high as you’d expect compared to…

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abstract-robot- automation

7 months ago by Jennifer Watkiss

A strategic approach to email can fill your event with the right audience

Events are primarily about people. They bring us together for business, for social occasions and to encourage face-to-face communication. Yet it’s digital technologies that are transforming the events industry. Processes are streamlined with check-in and social seating apps, and user experiences are enhanced through personalization, social media integration and wearable technologies. While the industry is…

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Audience Applauding Speaker At Business Conference events

7 months ago by Matt McGowan

Onboarding: The path to customer engagement and retention

When exactly does a customer conversion occur? Is it when someone opts in to email? When someone subscribes to your service? The first time he or she makes a purchase? You may have a different answer depending on your business model. But we’d like to suggest a different way of looking at conversions: It’s an…

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welcome-onboarding

7 months ago by Alexandra Mocanu

How can event marketers take full advantage of mobile and automation?

For many event marketers, email has become one of the most important channels of communication. From sending sign up confirmation emails, the ever-important updates helping participants make the most of their time during the event, to the “thank you for coming” email, the focus is to keep people engaged up to and around an event.…

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