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2 weeks ago by Anca Staples

Three winning strategies for the retail sector this holiday season

‘Tis maybe the season to be jolly, but it’s also the time of the year that requires the most attention for retailers. To make sure all the hard work pays off, you need to choose channels wisely so they can have the biggest impact for return on investment (ROI). While you might have people in your…

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Holiday email planning

4 weeks ago by Anca Staples

Discover the 10 automated emails travel marketers should be sending

Automation can transform your email campaigns into powerful, ongoing conversations with new and returning customers. The travel industry is getting better at it – automated programs rated ‘very successful’ rose to 24 percent this year – but with some savvy marketing those rates could skyrocket. So how can travel companies get more from automation? Whether you’re just…

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2 months ago by Jennifer Watkiss

Advertisers buy audiences, time for publishers to experiment with new tools and ideas

Marketing automation allows publishers to create a personalized experience for their audience. The word ‘du jour’ is engagement. Everyone wants to engage the audience and persuade readers to like, share and comment on what they’ve read across multiple platforms. Advertisers like it. It helps them validate their purchasing decisions. A recent article by the American Press…

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think different

2 months ago by Anca Staples

How publishers can keep subscribers reading and keep them engaged

Creating great articles is one thing, but how do you keep the readers on your site engaged and interacting with more content? Automation programs are helping publishers understand exactly what their audience wants through accurate analytics, targeted email messages and a more personalised experience. What do we mean by automation programs? Primarily we’re talking about…

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2 months ago by Jefferson Davis

Why should you have a post-purchase strategy?

You’ve heard it all before. Loyal customers are worth up to 10 times as much as their first purchase (White House Office of Consumer Affairs). How come, then, that so few of the emails I receive after purchasing something are targeted to me to make me loyal to the brand? We might be sharing the…

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3 months ago by Peter Rylands

Strong results across the board for the Travel & Hospitality sector in 2016

The Travel & Hospitality sector is consistently high performing and 2016 is no different. It’s the Star performer in two sections of our Industry Census and, alongside strong results across the board, marketers in this sector are also in a good position to continue moving forward with their email marketing strategies. Growth in ROI and…

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3 months ago by Jennifer Watkiss

Do your birthday emails (or lack of) send the right message?

I recently had a birthday! I’m not saying it to solicit gifts and good wishes (though I wouldn’t turn them away), but to remind you that birthdays provide an excellent opportunity to engage with your subscribers. And if you don’t collect data on your customers’ birthdays, use the ‘birthday’ of their big purchase or joining…

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3 months ago by Steve Denner

Everything you wanted to know about automation, but were too afraid to ask

If you’re reading this because you’re unsure whether automation is right for you, then let’s begin by putting your mind at rest. You’re not alone. With concerns about complexity, budget and time constraints, or even making your email campaigns sound robotic, automation is an often misunderstood, yet powerful tool. The first thing that marketers need…

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3 months ago by Matt McGowan

How to build a robust marketing automation program

Marketing automation can mean many things. Today, many marketers send personalized emails based on triggers. The ultimate would be complete integration between the marketing automation platform, ad servers, first-party data and third-party data providers. Then, to complete things, an attribution model sitting above it that would include all those different touch points, allowing marketers to…

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marketing automation
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