Archive for the ‘Automation’ Category
Adestra’s MessageFocus integrates with Salesforce for automated email marketing
Adestra’s MessageFocus enterprise email marketing platform now integrates with Salesforce – this means fast email data automation from a user’s Salesforce CRM database to MessageFocus.
The MessageFocus/Salesforce integration application allows MessageFocus users to target and send email marketing campaigns, quickly and easily, using important CRM data from Salesforce. This integration allows users to take Campaign Members from within their Salesforce account and transfer to MessageFocus in real-time, with just the click of a button, without the worry of manual data transfers.
This functionality means increased data security and data accuracy for better campaign performance, removing the need for manual data uploads.
The process is very simple to follow and intuitive for users. Data selections can be made in Salesforce and then added to a Salesforce campaign. Then with just a couple of clicks, the users decide where the list should go in the corresponding MessageFocus account. Want to automatically create a campaign and append the data at the same time? No problem, users can then be transported directly to the new MessageFocus campaign that they just created.
Steve Denner, Director at Adestra, comments: “We’re delighted to be integrated with Salesforce. It gives their users access, through an easy to use interface, to our powerful enterprise email platform, MessageFocus. Using automated, real-time data transfers improves data security and accuracy – and saves time.”
Key Benefits
- Easy-to-use: send your Campaign Members to MessageFocus from Salesforce in just a couple of clicks.
- Improved data security: remove the need for manual processes when uploading data into MessageFocus.
- Realtime data transfer: enabling up-to-date lists of campaign members to be transferred to MessageFocus.
- Save time and resource: reduce manual processes of downloading and uploading data.
This integration is possible through Adestra’s flexible API that can integrate with many existing systems. By linking systems and automating email activities, businesses can enjoy many commercial benefits that directly affect response rates.
For further information please visit contact press@adestra.com or telephone +44 (0) 1865 242425
Mobile and social drive UK email industry growth – Econsultancy
Following the release of their 2012 Email Marketing Platforms Buyers Guide, a recent post from Econsultancy stated that despite the rise in social media use and consumption, the UK market for email marketing platforms and services was worth £336 million in 2010 and grew by an estimated 15.5% year-on-year to a value of £388 million by the end of 2011.
Adestra’s Henry Hyder-Smith comments:
“With the rise of social media, the talk of the industry
at the beginning of 2011 was all about social media being the death of email. The market has actually grown and the two channels have grown to complement each other.”
“Email marketing has not lost its place in the marketing communications mix, but it has and will have to evolve to fit into the changing times. There has been a rise in email automation to fit into this change, moving from ‘load and blast’ to a focus on relevant and 1:1 communications. The coming years will see email evolve even further, to fit into this social world we are rapidly becoming.”
The email marketing sector continues to flourish, with growth driven by various factors, including competitive pricing and efficiency. Email continues to be highly cost-effective and to deliver strong returns. Growth in this market stems from an increasingly cross-channel approach to marketing, with companies integrating data and insights from a variety of channels to increase the effectiveness of their emails. This is demonstrated by Econsultancy’s 2011 Email Census (published in association with Adestra). It shows that companies are becoming more familiar with the rules of email marketing best practice. Almost three quarters of companies (72%) rate email marketing as “excellent” (26%) or “good” (46%) in terms of return on investment.
How do you rate the following channels in terms of return-on-investment? Econsultancy / Adestra Email Census 2011
To download the 2011 Email Census click here
To take part in the 2012 Email Census click here
To download the 2012 Email Marketing Platforms Buyers Guide from Econsultancy click here
Adestra Think Series – Automation Webinar Synopsis
Driving engagement with email & content automation
Thank you to all who attended our November webinar – as always it was very well attended. Automation is a broad but key overall goal for businesses who need to do more, potentially with less. The 2011 Adestra and Econsultancy Email Marketing Industry Census shows that automation in email marketing has had the biggest uplift with a 30% increase. This same report however shows that some of the key opportunities afforded by automation are being neglected, for example cross and upsell and abandoned basket marketing.
Many marketers fear automation either because of the planning required, lack of confidence in automated processes or in some cases perhaps a fear of elements of their jobs becoming automated. None of these should worry marketers…plan your automation well with the support of your ESP and the automation will be more reliable than any manual campaign. If you are able to create effective automated campaigns that deliver good ROI, time can then be spent elsewhere on new marketing opportunities perhaps. Don’t be afraid!
It was clear from some of the questions asked that marketers are often unaware of the options available to them, be that through automation or integration of any of the three key areas discussed in the presentation: Data, content or send/launch. However it’s rare that a client asks for something we are unable to support.
If you have any ideas to make your campaigns more efficient, more relevant or more timely – talk to us, no matter how ‘blue sky’. You might be surprised how we can help! For more information on how we can support your automation click here or email us moreinfo@adestra.com.
If you would like to view the recorded version of the webinar you can do so here.
Have you registered for our next webinar?
Placing email data security at the forefront
Date: Wednesday 25 January 2012
Time: 12:30pm GMT
Duration: 30 minutes
Data is the lifeblood of all who engage in email marketing. For most, concentrating on utilising this data most effectively is the main concern. With the increasing number of data breaches and the changing ways in which criminals are attempting to steal this information the safety of your data must become a primary issue.
What you will learn:
1. What is at risk? – What you stand to lose.
2. How is data stolen? – The most common route explored.
3. Whose problem is it? – Is the IT department purely responsible?
4. How do you minimise risks? – A look at ways to reduce the risk of a breach.
Presenter: Steve Denner
The webinar will be led by Adestra’s Director, Steve Denner:
Adestra’s MessageFocus integrates with Salesforce for automated email marketing
Adestra’s MessageFocus enterprise email marketing platform now integrates with Salesforce – this means fast email data automation from a user’s Salesforce CRM database to MessageFocus.
The MessageFocus/Salesforce integration application allows MessageFocus users to target and send email marketing campaigns, quickly and easily, using important CRM data from Salesforce. This integration allows users to take Campaign Members from within their Salesforce account and transfer to MessageFocus in real-time, with just the click of a button, without the worry of manual data transfers.
This functionality means increased data security and data accuracy for better campaign performance, removing the need for manual data uploads.
The process is very simple to follow and intuitive for users. Data selections can be made in Salesforce and then added to a Salesforce campaign. Then with just a couple of clicks, the users decide where the list should go in the corresponding MessageFocus account. Want to automatically create a campaign and append the data at the same time? No problem, users can then be transported directly to the new MessageFocus campaign that they just created.
Steve Denner, Director at Adestra, comments: “We’re delighted to be integrated with Salesforce. It gives their users access, through an easy to use interface, to our powerful enterprise email platform, MessageFocus. Using automated, real-time data transfers improves data security and accuracy – and saves time.”
Key Benefits
- Easy-to-use: send your Campaign Members to MessageFocus from Salesforce in just a couple of clicks.
- Improved data security: remove the need for manual processes when uploading data into MessageFocus.
- Realtime data transfer: enabling up-to-date lists of campaign members to be transferred to MessageFocus.
- Save time and resource: reduce manual processes of downloading and uploading data.
This integration is possible through Adestra’s flexible API that can integrate with many existing systems. By linking systems and automating email activities, businesses can enjoy many commercial benefits that directly affect response rates.
For further information please visit contact press@adestra.com or telephone +44 (0) 1865 242425
Mobile and social drive UK email industry growth – Econsultancy
Following the release of their 2012 Email Marketing Platforms Buyers Guide, a recent post from Econsultancy stated that despite the rise in social media use and consumption, the UK market for email marketing platforms and services was worth £336 million in 2010 and grew by an estimated 15.5% year-on-year to a value of £388 million by the end of 2011.
Adestra’s Henry Hyder-Smith comments:
“With the rise of social media, the talk of the industry
at the beginning of 2011 was all about social media being the death of email. The market has actually grown and the two channels have grown to complement each other.”
“Email marketing has not lost its place in the marketing communications mix, but it has and will have to evolve to fit into the changing times. There has been a rise in email automation to fit into this change, moving from ‘load and blast’ to a focus on relevant and 1:1 communications. The coming years will see email evolve even further, to fit into this social world we are rapidly becoming.”
The email marketing sector continues to flourish, with growth driven by various factors, including competitive pricing and efficiency. Email continues to be highly cost-effective and to deliver strong returns. Growth in this market stems from an increasingly cross-channel approach to marketing, with companies integrating data and insights from a variety of channels to increase the effectiveness of their emails. This is demonstrated by Econsultancy’s 2011 Email Census (published in association with Adestra). It shows that companies are becoming more familiar with the rules of email marketing best practice. Almost three quarters of companies (72%) rate email marketing as “excellent” (26%) or “good” (46%) in terms of return on investment.
How do you rate the following channels in terms of return-on-investment? Econsultancy / Adestra Email Census 2011
To download the 2011 Email Census click here
To take part in the 2012 Email Census click here
To download the 2012 Email Marketing Platforms Buyers Guide from Econsultancy click here
Adestra Think Series – Automation Webinar Synopsis
Driving engagement with email & content automation
Thank you to all who attended our November webinar – as always it was very well attended. Automation is a broad but key overall goal for businesses who need to do more, potentially with less. The 2011 Adestra and Econsultancy Email Marketing Industry Census shows that automation in email marketing has had the biggest uplift with a 30% increase. This same report however shows that some of the key opportunities afforded by automation are being neglected, for example cross and upsell and abandoned basket marketing.
Many marketers fear automation either because of the planning required, lack of confidence in automated processes or in some cases perhaps a fear of elements of their jobs becoming automated. None of these should worry marketers…plan your automation well with the support of your ESP and the automation will be more reliable than any manual campaign. If you are able to create effective automated campaigns that deliver good ROI, time can then be spent elsewhere on new marketing opportunities perhaps. Don’t be afraid!
It was clear from some of the questions asked that marketers are often unaware of the options available to them, be that through automation or integration of any of the three key areas discussed in the presentation: Data, content or send/launch. However it’s rare that a client asks for something we are unable to support.
If you have any ideas to make your campaigns more efficient, more relevant or more timely – talk to us, no matter how ‘blue sky’. You might be surprised how we can help! For more information on how we can support your automation click here or email us moreinfo@adestra.com.
If you would like to view the recorded version of the webinar you can do so here.
Have you registered for our next webinar?
Placing email data security at the forefront
Date: Wednesday 25 January 2012
Time: 12:30pm GMT
Duration: 30 minutes
Data is the lifeblood of all who engage in email marketing. For most, concentrating on utilising this data most effectively is the main concern. With the increasing number of data breaches and the changing ways in which criminals are attempting to steal this information the safety of your data must become a primary issue.
What you will learn:
1. What is at risk? – What you stand to lose.
2. How is data stolen? – The most common route explored.
3. Whose problem is it? – Is the IT department purely responsible?
4. How do you minimise risks? – A look at ways to reduce the risk of a breach.
Presenter: Steve Denner
The webinar will be led by Adestra’s Director, Steve Denner: