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Automation

2 days ago by Adestra

Testing Tip of the Week: Progress bars in automation programs

We live in an era of impatience. You’ve no doubt read that our attention span averages less than eight seconds, and is likely to decrease further as we continue to be flooded with information from more sources than ever before. So, how do you keep an always-on audience engaged? Our suggested testing tip this week…

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A progress bar will help your subscribers along their journey.

1 month ago by Suzy Carter-Kent

Key elements of welcome programs in the publishing sector

According to the 2017 Email Industry Census, only 44% of company marketers send an automated email based on subscription or sign-up – otherwise known as a welcome email. Surprised? You’re not the only one: welcome emails are such a basic type of automated campaign that no marketer is forgiven for ignoring them. While there is plenty…

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welcome-onboarding

2 months ago by Carmen Crespo Lopez

Transactional emails and how to make the most out of them

Historically, transactional emails might be seen as dull or utilising simple creative. This doesn’t need to be the case, however – especially when you consider their results. According to the National Client Email Report (DMA, 2013), triggered one-to-one campaigns generate over 75% of email revenue. However, before we start talking about how to use transactional…

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Automation and sales

2 months ago by Katie Evans

Email’s role in building public trust for charities

There are no two-ways about it: people are more tech-savvy than ever and more sensitive about data privacy. With many prominent companies being hacked in the past few years, it’s not surprising that legislation is tightening around data handling, and consumers are more careful with what data they share and with whom. One of the…

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Charity hands up

3 months ago by Katie Evans

3 ways in which email can nurture charity supporters

Did you know that British consumers would donate an additional £655 million each year if they saw exactly how their money is spent? (NPC). It seems like something so simple, yet so many charities fail to promote where the funds they raise actually go. It could be as simple as a diagram showing the breakdown…

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charity cover

3 months ago by Anca Staples

Chart of the Week: Travel & Hospitality leads the way for very successful email automation programs

Continuing our series of bite-size weekly content, we’re bringing you another set of sector-specific stats. With summer in full swing, it’s time for the Travel & Hospitality industry to be highlighted. Evaluating how six key sectors perform across a range of email activities, the 2016 Email Industry Census – Key Sector Report included a chart…

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hospitality

4 months ago by Anca Staples

Delivering the extra nudge with email automation and First-Person Marketing

Marketing automation is not new to the email industry, but the 2017 Email Industry Census has revealed it as THE area of focus for marketers this year. Automation capabilities are now even more important than cost when choosing an ESP and success rates are slowly creeping up:  67% of company respondents rated their programs ‘very’…

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5 months ago by Ryan Phelan

Automation update: Dust off your abandoned-cart emails

First-Person Marketers have built up a strong portfolio of marketing automation programs. Automated programs, whether transactional emails or triggered messaging, account for a large percentage of email revenue because they’re highly relevant and valuable to recipients. Automated programs also free you up for other work because they run in the background. You don’t have to…

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abandoned cart

6 months ago by Alexandra Mocanu

Why you shouldn’t ignore planning and reporting

The 2016 Consumer Adoption and Usage Study has found that more than seven in 10 consumers from all age groups favour email over any other channel. This includes direct mail, SMS and mobile apps. In fact, email is the most effective tactic in the digital landscape, with 61 percent of respondents considering so. As such…

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Strategy
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