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Analytics and Reporting

5 months ago by Ryan Phelan

Three useful tips for adding mobile KPIs to your executive reports

Most of the conversations that marketers have been having about mobile email revolve around the end product – does it look and function properly on a mobile device? It’s a crucial question, after all. Adestra’s own study of consumer adoption and attitudes around email found that readers will delete a message that doesn’t look right…

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mobile reporting

8 months ago by Peter Rylands

Term of the Week: Click-through rate

Click-through rate, or CTR, is the ratio of contacts that click on a link against the total that opened your email. It is often used as a Key Performance Indicator (KPI), to measure the success of a campaign based on active engagement with the email, though it could produce subsequent success that isn’t tracked. For…

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2 years ago by Adestra

The state of email marketing in four key industries – what have we learned?

We recently published the 2014 Email Marketing Industry Census – Key Sector Report which looks at results in four sectors: Retail Publishing & Media Technology & Telecoms Charities/Government & Non-Profit We decided to share what we learned about each sector and the areas they could improve in. One important area of consideration is balancing the…

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2 years ago by Adestra

Apple’s iPhone is number one for SMS and mobile email

Time for another dive into our device reports to see if we can find any interesting insights. Today I’ve looked into the numbers specifically around mobile email and SMS. Email Perhaps no surprises that iPhone is number 1. But by a looong way. It’s always worth keeping in mind where stats have come from. We deal…

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2 years ago by Anca Staples

Term of the week: email conversion

Welcome to ‘Term of the Week’, explaining what you need to know in 100 words or so. Conversion is a widely used term in modern marketing, but what does it mean for email? An email conversion is the desired result of a call-to-action. B2C brands can track email conversions by linking ecommerce sales to an…

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2 years ago by Anca Staples

Term of the week: location targeting

Marketers lead busy lives and we want to make it easier for them to keep their knowledge up-to-date. Welcome to the first ‘Term of the Week’, explaining what you need to know in around 100 words. Location Targeting Location targeting is a visual representation of where your emails are opened, which can be used as a…

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3 years ago by Adestra

Apple’s ecosystem gets most opens for Adestra clients, and desktop still beats mobile (just)

Email Client Benchmarking for April 2014 Do you know which platforms and clients your subscribers are using to open your emails? Find out with Email Client Report, one of the great reporting features in MessageFocus. Why should you care? Email Client Report gives real insights into your own campaigns. This helps you develop emails that are optimized for the…

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Desktop 41.9%, Mobile 40.3%, Webmail 17.8%

3 years ago by Steve Denner

Real life wins: 3 innovative ways to use email reports

Make the most of your ESP investment by learning how to unlock the true potential of your email reports. Your ESP offers a host of functions to help boost your email marketing success rates. From  monitoring which times are best for sending out emails through to hardwiring your email reports directly into your CRM system,…

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3 years ago by Adestra

MessageFocus 2.8: Introducing the Launch Calendar

The new Launch Calendar allows you to view see your entire email program at a glance. Get a time-based overview of all campaigns that have launched, or are launching, across your entire account.   Hierarchy viewing filters The calendar is easily accessible from the top bar, from account, workspace, or project level. Once in the…

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