Archive for the ‘Adestra Think Series’ Category
Adestra Think Series Webinar Synopsis – Email data security
Thank you for joining us for our January webinar and bearing with us through the first few minutes while we sorted the sound!
Email data security, and data security more generally is certainly a hot topic at present, but also sometimes a tough one to get your head around. My webinar attempted to break this down into the essentials and the most common routes to a breach of some sort.
The fact too, that a breach can occur from such a seemingly innocent looking source – albeit, of course malicious in intent – can be quite frightening. When you then think about the potential consequences…
That said, there are relatively simple steps you can take to minimise your risk of a breach occurring in the short term. And although a longer term objective, starting out on a cultural shift towards all professionals being more aware of the issue. Prioritising of security and a shift in mind sets that security within an organisation is everyone’s concern has to be a key objective.
As I mentioned in the webinar, I realise that it’s not a catchy name, but if 2011 was The Year Of The Breach, then 2012 needs to be The Year of Security Awareness.
If you’d like to learn more I would suggest having a look at the Online Trust Alliance and DMA websites and others that I used as sources available here. If you would like to know how we at Adestra can help you with your data security please do get in touch or you can find more information on our data security features here and data security audits here.
If you would like to view the recorded webinar you can do so here.
Have you registered for our next webinar?
The power of SMS as a marketing channel
Date: Wednesday 22 February 2012
Time: 12:30pm GMT
Duration: 30 minutes
Right now how far away from you is your mobile? How many times have you looked at your mobile in the past hour? And lastly when you receive a message do you open it there and then? My guess as to your answer to each of these questions is: within a metre, at least once and you usually open any text messages as soon as you hear it come through.
The point to be made here is that SMS is a very powerful tool where brand and message visibility is concerned. Marketers everywhere need to be aware of how they can utilise SMS to their advantage.
What you will learn:
1. The different types of SMS Marketing – It is not only an outbound channel.
2. How to ensure the visibility rate matches the response rate.
3. The benefit of SMS as part of a multi-channel marketing campaign
The webinar will be led by one of Adestra’s Account Managers, Jenna Lovell:
Adestra Think Series – Automation Webinar Synopsis
Driving engagement with email & content automation
Thank you to all who attended our November webinar – as always it was very well attended. Automation is a broad but key overall goal for businesses who need to do more, potentially with less. The 2011 Adestra and Econsultancy Email Marketing Industry Census shows that automation in email marketing has had the biggest uplift with a 30% increase. This same report however shows that some of the key opportunities afforded by automation are being neglected, for example cross and upsell and abandoned basket marketing.
Many marketers fear automation either because of the planning required, lack of confidence in automated processes or in some cases perhaps a fear of elements of their jobs becoming automated. None of these should worry marketers…plan your automation well with the support of your ESP and the automation will be more reliable than any manual campaign. If you are able to create effective automated campaigns that deliver good ROI, time can then be spent elsewhere on new marketing opportunities perhaps. Don’t be afraid!
It was clear from some of the questions asked that marketers are often unaware of the options available to them, be that through automation or integration of any of the three key areas discussed in the presentation: Data, content or send/launch. However it’s rare that a client asks for something we are unable to support.
If you have any ideas to make your campaigns more efficient, more relevant or more timely – talk to us, no matter how ‘blue sky’. You might be surprised how we can help! For more information on how we can support your automation click here or email us moreinfo@adestra.com.
If you would like to view the recorded version of the webinar you can do so here.
Have you registered for our next webinar?
Placing email data security at the forefront
Date: Wednesday 25 January 2012
Time: 12:30pm GMT
Duration: 30 minutes
Data is the lifeblood of all who engage in email marketing. For most, concentrating on utilising this data most effectively is the main concern. With the increasing number of data breaches and the changing ways in which criminals are attempting to steal this information the safety of your data must become a primary issue.
What you will learn:
1. What is at risk? – What you stand to lose.
2. How is data stolen? – The most common route explored.
3. Whose problem is it? – Is the IT department purely responsible?
4. How do you minimise risks? – A look at ways to reduce the risk of a breach.
Presenter: Steve Denner
The webinar will be led by Adestra’s Director, Steve Denner:
Adestra Think Series Webinar Synopsis – Email data security
Thank you for joining us for our January webinar and bearing with us through the first few minutes while we sorted the sound!
Email data security, and data security more generally is certainly a hot topic at present, but also sometimes a tough one to get your head around. My webinar attempted to break this down into the essentials and the most common routes to a breach of some sort.
The fact too, that a breach can occur from such a seemingly innocent looking source – albeit, of course malicious in intent – can be quite frightening. When you then think about the potential consequences…
That said, there are relatively simple steps you can take to minimise your risk of a breach occurring in the short term. And although a longer term objective, starting out on a cultural shift towards all professionals being more aware of the issue. Prioritising of security and a shift in mind sets that security within an organisation is everyone’s concern has to be a key objective.
As I mentioned in the webinar, I realise that it’s not a catchy name, but if 2011 was The Year Of The Breach, then 2012 needs to be The Year of Security Awareness.
If you’d like to learn more I would suggest having a look at the Online Trust Alliance and DMA websites and others that I used as sources available here. If you would like to know how we at Adestra can help you with your data security please do get in touch or you can find more information on our data security features here and data security audits here.
If you would like to view the recorded webinar you can do so here.
Have you registered for our next webinar?
The power of SMS as a marketing channel
Date: Wednesday 22 February 2012
Time: 12:30pm GMT
Duration: 30 minutes
Right now how far away from you is your mobile? How many times have you looked at your mobile in the past hour? And lastly when you receive a message do you open it there and then? My guess as to your answer to each of these questions is: within a metre, at least once and you usually open any text messages as soon as you hear it come through.
The point to be made here is that SMS is a very powerful tool where brand and message visibility is concerned. Marketers everywhere need to be aware of how they can utilise SMS to their advantage.
What you will learn:
1. The different types of SMS Marketing – It is not only an outbound channel.
2. How to ensure the visibility rate matches the response rate.
3. The benefit of SMS as part of a multi-channel marketing campaign
The webinar will be led by one of Adestra’s Account Managers, Jenna Lovell:
Adestra Think Series – Automation Webinar Synopsis
Driving engagement with email & content automation
Thank you to all who attended our November webinar – as always it was very well attended. Automation is a broad but key overall goal for businesses who need to do more, potentially with less. The 2011 Adestra and Econsultancy Email Marketing Industry Census shows that automation in email marketing has had the biggest uplift with a 30% increase. This same report however shows that some of the key opportunities afforded by automation are being neglected, for example cross and upsell and abandoned basket marketing.
Many marketers fear automation either because of the planning required, lack of confidence in automated processes or in some cases perhaps a fear of elements of their jobs becoming automated. None of these should worry marketers…plan your automation well with the support of your ESP and the automation will be more reliable than any manual campaign. If you are able to create effective automated campaigns that deliver good ROI, time can then be spent elsewhere on new marketing opportunities perhaps. Don’t be afraid!
It was clear from some of the questions asked that marketers are often unaware of the options available to them, be that through automation or integration of any of the three key areas discussed in the presentation: Data, content or send/launch. However it’s rare that a client asks for something we are unable to support.
If you have any ideas to make your campaigns more efficient, more relevant or more timely – talk to us, no matter how ‘blue sky’. You might be surprised how we can help! For more information on how we can support your automation click here or email us moreinfo@adestra.com.
If you would like to view the recorded version of the webinar you can do so here.
Have you registered for our next webinar?
Placing email data security at the forefront
Date: Wednesday 25 January 2012
Time: 12:30pm GMT
Duration: 30 minutes
Data is the lifeblood of all who engage in email marketing. For most, concentrating on utilising this data most effectively is the main concern. With the increasing number of data breaches and the changing ways in which criminals are attempting to steal this information the safety of your data must become a primary issue.
What you will learn:
1. What is at risk? – What you stand to lose.
2. How is data stolen? – The most common route explored.
3. Whose problem is it? – Is the IT department purely responsible?
4. How do you minimise risks? – A look at ways to reduce the risk of a breach.
Presenter: Steve Denner
The webinar will be led by Adestra’s Director, Steve Denner: