Archive for the ‘Adestra Think Series’ Category
How you can improve your open rates in 2013
I am sure you have some fantastic emails planned for 2013. Therefore, it is worth spending some time ensuring you maximise your open rates, so that as many recipients as possible read your great email! Here are a few quick and easy tips on maximising your open rates:
Launch time: Something that we are always asked is when the best time to launch an email campaign is. Though this is not an exact science, there are certain ways that you can determine when the best launch time will be. One way is using the timeline in the reporting section of MessageFocus. Aim to send just before peak reads were shown for your previous campaigns, as this indicates when people are most receptive to your emails. It is also worth seeing which days you get the most opens on, as this could indicate a better day to send your emails. Activity on your website can also be a good indicator for launch times. If certain times are busier, consider sending your emails around these times. Always remember to test, test and test again!
Subject lines: Improving your subject lines can really improve your open rates. Here at Adestra we have done extensive research, using a database of 932 million emails, into what subject lines work best for different business sectors. The best length of a subject line varies between these. For example, short subject lines get better open rates for the events and publishing sectors. Keywords used in subject lines also can have a real effect on open rates. In ecommerce, using “% off” or “sale” in the subject line will increase open rates, but using “coupon” will decrease them. This is something that your account manager can advise you on, by testing keywords and lengths of subject lines against the test database we used for this research. Give this a try and you are guaranteed to see a positive effect on your open rates!
Want to learn more about this?
Use a custom ‘From name’: the ‘From name’ is the name that appears in your recipients’ inbox. Using a custom ‘From name’ that your recipients recognise, mean that they are more likely to open your email. You can add this in the campaign options in MessageFocus, so it is a really quick way to improve your open rates.
Give these top tips a try and you are guaranteed to see an improvement in your open rates this year!
Email Marketing Resolutions for 2013; quick wins for the New Year…
If (like me) you have over indulged this festive season and are now suffering under the weight of too many mince pies and excessive cheese consumption then you will probably be feeling a touch of remorse and also a desire to get fit and ‘change’ in the new year. Yes, yes I will go jogging and be a nicer person but what about my work? What should we be thinking about for email marketing in 2013? Here are a few suggestions for improving your marketing strategy for 2013:
Time for a facelift?
How did your campaign results shape up in 2012? I’m sure they were fantastic but as with everything, there’s always room for improvement! How about reviewing your email content and revamping the look and feel of your email for the New Year to keep your contacts on their toes and to present your brand in a different way?
The rise and rise of mobile use has continued to affect our open and click through rates so why not maximise your designs by making them responsive and fit for mobile consumption? Thinking ‘mobile’ is key here; why are people opening the email on their mobile? Time constraints and busy lifestyles mean little time to consume your messaging so be sure to keep things simple. Check out our mobile webinar for a few more hints and tips http://www.adestra.com/resources/the-adestra-think-series/archived-webinars/#item92
Simplifying your email and basing your new design on previous successes is a great place to start; just take a look at MessageFocus’ heat map reporting to find out where people are most likely to click within your email. Easy!
Spread a little love
Personalising your email with content that is relevant to the recipient is a sure fire way to keep people engaged and responsive to your communication. Make sure you have a preference centre set up that will harness the info you already hold about the client and will enable you to generate conditional content based on what the contact wants to read about. Sending communications that are personalised is likely to improve open and click through rates and ultimately ensure that the recipient acknowledges your brand.
Be kind (to yourself)
Now, this is not an excuse to rest on your laurels but a little forward planning and forethought will help you get through 2013 without too much stress. The answer? Automation. Think about the Customer journey and how your contacts will progress through this; what happens if they engage with your email and how are they treated differently if they don’t? Automated emails that land in inboxes based on behaviour will improve response rates as the content will be relevant and timely. So spending a bit of extra time in January setting up some automation will mean you have less to do the rest of the year and still reap the rewards. Welcome campaigns are a great way to get started with this style of email so do contact us should you need some more information about getting this set up.
To 2013 and beyond
Your focus for the New Year should not only be about improving your email marketing campaigns but also about thinking more intelligently. Why do something manually when you can automate processes and spend more time on other tasks? In 2013 why not take advantage of MessageFocus’ advanced functionality and ensure that you have processes in place that will continue to promote your messaging and ensure that your contacts are engaged with your business? Easy!
Webinar: Subject lines – The long and the short of making them work
Next week we will be hosting a webinar with Alchemy Worx. Don’t miss the opportunity to hear expert advice from two leaders in the email marketing industry.
Using key statistics from Alchemy Worx and Adestra’s recent Subject Line Analysis report, this webinar will not only tell you what has worked for both our clients, but give you real ideas on how to supercharge your subject lines to improve your response rates, long term.
Subject lines have always been the crux of your email marketing campaigns and are often an afterthought. They are the first thing your recipient will see when your email lands in their inbox and its your first opportunity to make that important impression.
What you will learn:
1. When are short subject lines effective?
2. What about long ones – when will they drive value?
3. Client success stories from Alchemy Worx & Adestra clients
4. Which words are over-used or under-performing
The webinar will be presented by Adestra’s Account Director, Parry Malm and CEO of Alchemy Worx, Dela Quist:
If you would like to download our ground breaking report before you watch the webinar the comprehensive version is here and the B2B specific version is here.
How you can improve your open rates in 2013
I am sure you have some fantastic emails planned for 2013. Therefore, it is worth spending some time ensuring you maximise your open rates, so that as many recipients as possible read your great email! Here are a few quick and easy tips on maximising your open rates:
Launch time: Something that we are always asked is when the best time to launch an email campaign is. Though this is not an exact science, there are certain ways that you can determine when the best launch time will be. One way is using the timeline in the reporting section of MessageFocus. Aim to send just before peak reads were shown for your previous campaigns, as this indicates when people are most receptive to your emails. It is also worth seeing which days you get the most opens on, as this could indicate a better day to send your emails. Activity on your website can also be a good indicator for launch times. If certain times are busier, consider sending your emails around these times. Always remember to test, test and test again!
Subject lines: Improving your subject lines can really improve your open rates. Here at Adestra we have done extensive research, using a database of 932 million emails, into what subject lines work best for different business sectors. The best length of a subject line varies between these. For example, short subject lines get better open rates for the events and publishing sectors. Keywords used in subject lines also can have a real effect on open rates. In ecommerce, using “% off” or “sale” in the subject line will increase open rates, but using “coupon” will decrease them. This is something that your account manager can advise you on, by testing keywords and lengths of subject lines against the test database we used for this research. Give this a try and you are guaranteed to see a positive effect on your open rates!
Want to learn more about this?
Use a custom ‘From name’: the ‘From name’ is the name that appears in your recipients’ inbox. Using a custom ‘From name’ that your recipients recognise, mean that they are more likely to open your email. You can add this in the campaign options in MessageFocus, so it is a really quick way to improve your open rates.
Give these top tips a try and you are guaranteed to see an improvement in your open rates this year!
Email Marketing Resolutions for 2013; quick wins for the New Year…
If (like me) you have over indulged this festive season and are now suffering under the weight of too many mince pies and excessive cheese consumption then you will probably be feeling a touch of remorse and also a desire to get fit and ‘change’ in the new year. Yes, yes I will go jogging and be a nicer person but what about my work? What should we be thinking about for email marketing in 2013? Here are a few suggestions for improving your marketing strategy for 2013:
Time for a facelift?
How did your campaign results shape up in 2012? I’m sure they were fantastic but as with everything, there’s always room for improvement! How about reviewing your email content and revamping the look and feel of your email for the New Year to keep your contacts on their toes and to present your brand in a different way?
The rise and rise of mobile use has continued to affect our open and click through rates so why not maximise your designs by making them responsive and fit for mobile consumption? Thinking ‘mobile’ is key here; why are people opening the email on their mobile? Time constraints and busy lifestyles mean little time to consume your messaging so be sure to keep things simple. Check out our mobile webinar for a few more hints and tips http://www.adestra.com/resources/the-adestra-think-series/archived-webinars/#item92
Simplifying your email and basing your new design on previous successes is a great place to start; just take a look at MessageFocus’ heat map reporting to find out where people are most likely to click within your email. Easy!
Spread a little love
Personalising your email with content that is relevant to the recipient is a sure fire way to keep people engaged and responsive to your communication. Make sure you have a preference centre set up that will harness the info you already hold about the client and will enable you to generate conditional content based on what the contact wants to read about. Sending communications that are personalised is likely to improve open and click through rates and ultimately ensure that the recipient acknowledges your brand.
Be kind (to yourself)
Now, this is not an excuse to rest on your laurels but a little forward planning and forethought will help you get through 2013 without too much stress. The answer? Automation. Think about the Customer journey and how your contacts will progress through this; what happens if they engage with your email and how are they treated differently if they don’t? Automated emails that land in inboxes based on behaviour will improve response rates as the content will be relevant and timely. So spending a bit of extra time in January setting up some automation will mean you have less to do the rest of the year and still reap the rewards. Welcome campaigns are a great way to get started with this style of email so do contact us should you need some more information about getting this set up.
To 2013 and beyond
Your focus for the New Year should not only be about improving your email marketing campaigns but also about thinking more intelligently. Why do something manually when you can automate processes and spend more time on other tasks? In 2013 why not take advantage of MessageFocus’ advanced functionality and ensure that you have processes in place that will continue to promote your messaging and ensure that your contacts are engaged with your business? Easy!
Webinar: Subject lines – The long and the short of making them work
Next week we will be hosting a webinar with Alchemy Worx. Don’t miss the opportunity to hear expert advice from two leaders in the email marketing industry.
Using key statistics from Alchemy Worx and Adestra’s recent Subject Line Analysis report, this webinar will not only tell you what has worked for both our clients, but give you real ideas on how to supercharge your subject lines to improve your response rates, long term.
Subject lines have always been the crux of your email marketing campaigns and are often an afterthought. They are the first thing your recipient will see when your email lands in their inbox and its your first opportunity to make that important impression.
What you will learn:
1. When are short subject lines effective?
2. What about long ones – when will they drive value?
3. Client success stories from Alchemy Worx & Adestra clients
4. Which words are over-used or under-performing
The webinar will be presented by Adestra’s Account Director, Parry Malm and CEO of Alchemy Worx, Dela Quist:
If you would like to download our ground breaking report before you watch the webinar the comprehensive version is here and the B2B specific version is here.