Adestra’s MessageFocus enterprise email marketing platform now integrates with Salesforce – this means fast email data automation from a user’s Salesforce CRM database to MessageFocus.
The MessageFocus/Salesforce integration application allows MessageFocus users to target and send email marketing campaigns, quickly and easily, using important CRM data from Salesforce. This integration allows users to take Campaign Members from within their Salesforce account and transfer to MessageFocus in real-time, with just the click of a button, without the worry of manual data transfers.
This functionality means increased data security and data accuracy for better campaign performance, removing the need for manual data uploads.
The process is very simple to follow and intuitive for users. Data selections can be made in Salesforce and then added to a Salesforce campaign. Then with just a couple of clicks, the users decide where the list should go in the corresponding MessageFocus account. Want to automatically create a campaign and append the data at the same time? No problem, users can then be transported directly to the new MessageFocus campaign that they just created.
Steve Denner, Director at Adestra, comments: “We’re delighted to be integrated with Salesforce. It gives their users access, through an easy to use interface, to our powerful enterprise email platform, MessageFocus. Using automated, real-time data transfers improves data security and accuracy – and saves time.”
Key Benefits
This integration is possible through Adestra’s flexible API that can integrate with many existing systems. By linking systems and automating email activities, businesses can enjoy many commercial benefits that directly affect response rates.
For further information please visit contact press@adestra.com or telephone +44 (0) 1865 242425
The Publishing Software Company (PSC), specialists in producing computer software 
for the magazine publishing industry, which includes ad sales management and invoicing announces integration of their Contact Manager with Adestra’s MessageFocus, an advanced email marketing platform.
The integration allows users to select individuals in their PSC Contact Manager database quickly and easily, and then send the selected contacts to their MessageFocus account where they can both broadcast and manage campaigns from within the MessageFocus email platform. MessageFocus has a multi-tiered design that is ideal for the business structure of publishers, allowing multiple brands or divisions to all exist separately as part of one account. This is unique – no other email service provider has been designed in this way.
Post-email send information, recorded by the comprehensive MessageFocus reporting suite, is then transferred back into PSC reporting all the bounces. This, combined with other data collected through MessageFocus forms, is added to the PSC database allowing advanced targeting and segmentation. Contact information, therefore, is automatically updated and users of PSC’s software will see a message next to the contact if their information has been flagged as bounced. This means the user can manually contact and update details to keep the data clean.
From one-off broadcasts to more comprehensive integration, the new Adestra/PSC partnership helps marketers co-ordinate and manage multiple direct marketing promotions and handle responses in a reactive manner. This benefits users in a number of ways: giving greater control over their email marketing; improving bounce suppression and deliverability; and, using best practice guidelines, can significantly improve response rates. This, combined with the benefits that the unique structure that Adestra’s MessageFocus brings, makes for a great partnership.
Steve Denner, Director at Adestra, comments: “We’re very pleased to have agreed this partnership with PSC. It gives their users greater flexibility, and enables them to maximise the value of their data through using powerful email marketing tactics with our email platform MessageFocus. With our experience in the publishing sector, this integration will benefit our existing and new clients – the bottom line is improved response rates.”
Laurence Cope, Managing Director of the Publishing Software Company, said “With this addition of PSC’s link to Adestra it now means that PSC’s clients can quickly and easily send their selected contacts to Adestra’s MessageFocus where they can send out bulk emails and manage their email campaigns using one of this country’s best email marketing platforms. PSC’s programs consist of a number of inter-connected programs which includes solutions for advertising sales order entry, contact management (CRM), accounting, subscription and controlled circulation management and flatplanning. Whether you are searching for key account information, monitoring sales performance, copy chasing, invoicing, analysing trends or managing workflow, PSC’s ensures increased productivity through shared information which can be tailored to each individual so that for example sales, accounts, production and management can only see and or change what they need to do their jobs.”
For more information on PSC contact Laurence Cope on +44 (0) 203 1574044 or email Laurence@p-s-c.co.uk
For further details on Adestra visit www.adestra.com or contact press@adestra.com , +44 (0)1865 242425
Email marketing is not all about tech: its customer service that matters
Adestra today launches the Adestra Customer Charter and becomes the first Email Service Provider [ESP] in the UK to do so. Not only does this demonstrate the company’s focus to be the most customer-centred ESP, but the clear and open Customer Charter details the standards of service it aims to provide clients and shows the best channels for communication with the management and support teams.
The Adestra Customer Charter clearly differentiates the company from others in the email marketing sector. With many players ‘obsessed’ with the technology side of things, Adestra is taking a more holistic, customer-centred approach by formalising the commitment to service levels, which is based on continual improvement.
Adestra is already highly respected by its client base and throughout the email marketing industry, a fact borne out by their high retention rate of 98.7%. The Customer Charter builds on this and shows customers what to expect. Henry Hyder-Smith, MD at Adestra, explains:
“The Adestra team has always believed customer service to be paramount, and our Customer Charter goes a step further, formalising the process of interfacing with clients and detailing the standards of service we are aiming for.
“By introducing the Customer Charter this shows clients how we value them and means we are completely open and up-front, so they know what to expect.”
At Adestra, the team seeks to provide the highest possible levels of customer support and intelligent, innovative consultation. They recognise that their clients have the right to expect a fair, efficient and polite service from Adestra that meets their needs.
The Customer Charter is based on direct feedback from clients on what is important to them. The company is committed to making sure that all employees keep to the principles of high quality customer service. It accepts that it may have some work to do to achieve all of these, but it will be open with clients about its progress and any improvements made.
If you would like a copy – please click here
Press Contacts
For more information, please contact press@adestra.com
Don’t miss your chance to take part in the UK’s largest Email Marketing Survey. Now in it’s 6th year, the email census has recorded the changes in email marketing from load and blast to more relevant, targeted and intelligent communications, the arrival of social media and mobile email.
The 2011 census highlighted some fascinating trends, including;
Take part in the industry’s biggest survey and receive an advanced free copy of the full census (normally worth GBP250).
Adestra will hold a breakfast briefing on 6th March 2012 in London, where we will discuss the latest hot topics and best practice for email marketing for from the census findings. If you are interesting in attending, please feel free to fill in your details on our contact us page.
Adestra today announces a partnership with Apteco where its enterprise level email marketing platform, MessageFocus, is integrated with Apteco’s FastStats data analysis and automation platform. FastStats Discoverer and PeopleStage users can now upload data, trigger a broadcast and receive response data via Adestra’s MessageFocus platform.
Targeted marketing lists segmented in FastStats can be uploaded into Adestra’s MessageFocus email platform and email campaigns broadcast directly from there in an easy-to-use process. Email campaigns can even be configured to be automatically sent out. Post-email send information recorded by the comprehensive MessageFocus reporting suite is then transferred back into FastStats via key metrics reporting of clicks, opens and bounces.
From one-off broadcasts to more comprehensive integration, the new Adestra/Apteco partnership helps marketers co-ordinate and manage multiple direct marketing promotions and handle responses in a reactive manner. This benefits users in a number of ways: giving greater control over their email marketing; improving bounce suppression and deliverability; and, using best practice guidelines, can significantly improve response rates.
MessageFocus has a multi-tiered structure which allows multiple brands or divisions to all exist separately as part of one account – a unique design that is not found in any other email platform.
Steve Denner, Director at Adestra, comments: “We’re delighted to have agreed this partnership – it gives FastStats users greater flexibility, and enables them to ‘unlock’ their data and maximise its value through using powerful email marketing tactics with our email platform MessageFocus.”
FastStats provides fast, visual and truly easy to use data analysis with an intuitive drag and drop interface and wizards that guide users through powerful analysis. FastStats is proven in over 300 installations, with thousands of users worldwide, able to handle massive databases for modern direct and digital marketing.
James Alty, MD of Apteco, said: “We are pleased to integrate FastStats with Adestra’s technology and give our users the ability to use MessageFocus. The two technologies provide a better and more powerful solution than either can deliver in isolation.”
This partnership helps FastStats users make the transition of data to and from a fulfilment channel as seamless and simple as possible. It is ideal for users across all sectors including charities, publishers, events management, and other ecommerce organisations.
Press Contacts
For further information, please contact press@adestra.com
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