The email marketing blog and twitter sphere has been all aflutter with an apparent battle regarding what one should do with their inactive email subscribers (i.e. folk who haven’t clicked or opened an email in a defined – often 18 months or two years – period of time). I’ve been strangely drawn to this battle [...]
This month we are focusing on the 3 most frequent queries that come through to us in the MessageFocus support team. These are: Which unsubscribe list / lists is your recipient on? Content Preview & Enhanced Spam Checker Adding Personalisation to a Subject Line Below you will find step-by-step instructional answers to the above. 1. [...]
One of our Account Directors, Parry Malm, recently presented at Publishing Expo in the Digital and Multi-Publishing theatre. The theatres were really packed this year, with long queues to see the presentations. Parry said, “Time is money and content is king, right? So, if you could save time and deliver timely, personalised content… that would be [...]
The largest annual survey of email marketers in the UK, The Adestra & Econsultancy Email Marketing Industry Census 2012, highlights important areas that are neglected in making the email marketing channel produce better results and raise revenues. While email is providing a high ROI for companies across the board, there are key best practice areas [...]
OK, so times have changed over the last few years when it comes to getting your email noticed in a crowded ISPs inbox. With the introduction of Gmail Priority Inbox, Hotmail Sweep and other tools, the ISP now knows more about your recipient’s inbox than you do. These methods that came into existence last year, [...]
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