We’ve received lots of feedback over the years from our clients about our HTML editor, so this month we’ve released a brand new one. It contains lots of improvements to make it slicker and easier for you to use, whilst still providing you with highly deliverable and best practice HTML for email. We have also [...]
Thank you to those who joined us for the webinar on Wednesday. It was a great session where we heard from Linus Gregoriadis, Parry Malm and Steve Denner about the results from the Adestra and Econsultancy Email Marketing Industry Census 2012 and how the industry will drive forward into 2012. Thank you to Linus Gregoriadis [...]
Companies using automated email triggers, especially for abandoned baskets, are far more likely to consider their return on investment from email to be excellent than those who use no triggers at all. Only 13% use abandoned basket triggers, yet companies report this is the best form of automation to boost ROI, bar none. Companies that [...]
Internet World is officially Europe’s largest and longest-running event for digital marketing and online business, which is taking place 24th-26th April at Earls Court 2, London. As one of the UK’s leading email service providers, we are proud to be exhibiting at Internet World 2012. This year, we’ll be inviting visitors onto our stand to join [...]
The Adestra & Econsultancy Email Marketing Industry Census 2012 has unveiled some frightening statistics – not just lack of awareness around data security issues, but a basic disregard for preventing security breaches. Only 56% of client-side respondents and 47% of supply-side respondents say they (or their clients) have policies and processes in place to guard [...]
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