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Blog

2 months ago by Adestra

Testing tip of the week: Progress bars in automation programs

We live in an era of impatience. You’ve no doubt read that our attention span averages less than eight seconds, and is likely to decrease further as we continue to be flooded with information from more sources than ever before. So, how do you keep an always-on audience engaged? Our suggested testing tip this week…

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A progress bar will help your subscribers along their journey.

2 months ago by Alexandra Mocanu

Uses of SMS and push notifications you should implement

On December 3, 1992, Neil Papworth sent the first ever text message: it was dispatched from Neil’s computer to his phone and it read “Merry Christmas”. We have come a very long way since. According to online research, we send millions of messages every day – Nielson found that Americans exchange on average twice as…

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2 months ago by Melanie White

What’s really working in email marketing?

Is your email marketing best-in-class, or do you need to up your game? Adestra’s new Email Strategies for Success report will help you benchmark your efforts. We surveyed 85 marketers, both B2C and B2B, to help you understand their challenges, opportunities and successes in order to help you define your own strategy. We’ve also got some…

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email acquisition

2 months ago by Adestra

Planning for the holidays? What email marketers should do now

OK, don’t hate me. You might not be ready to see any holiday emails yet (and neither are your customers!), but this is the time when most marketers are in the middle of their planning. You’ve probably already reviewed the holiday collection of products and approved which ones have made it to the final list.…

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Holiday email planning

2 months ago by Ryan Phelan

3 (legal) ways to make money with transactional emails

With the fourth-quarter holiday season fast approaching, everybody’s trying to find a way to increase revenue over the previous year. We’re guessing your business is among them, so here’s a tactic that everybody else overlooks: Sell something in your confirmation email. Pretty obvious, right? I think so, but it surprises me every year to see…

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A shopper makes a transaction online

3 months ago by Adestra

Testing tip of the week: Should you use a teaser email?

As a follow-up from last week’s testing tip, we wanted to delve a little deeper into the idea of using a teaser email to generate interest. Before you start generating ideas, have a think through the situations where this would be appropriate –  a new product launch, perhaps, or a new feature or upcoming event.…

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Content

3 months ago by Claire Barnes

Optimization, automation, and bacon rolls at our Breakfast Seminar

What did you have for breakfast this morning? Smashed avo on toast? Kale smoothie? A hasty croissant on your way into work? Here at Adestra we started our day with something a little more satisfying: a Breakfast Seminar in London featuring industry insights, expert speakers, and the opportunity for guests to demo our award-winning email…

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Adestra's Breakfast Seminar

3 months ago by Ryan Phelan

Mobile design: What to consider before you ‘redesign for mobile’

You probably hear a lot about ‘mobile design’: designing your email messages so your subscribers can read and act on them easily on their smartphones and tablets. This is important, given that more than 50% of business and consumer email gets read on mobile devices, and mobile click and conversion rates are closing in on…

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A woman shops on her mobile phone

3 months ago by Adestra

Testing tip of the week: Intrigue vs detail

A question we are often asked is “how long should an email campaign be?” There are two possible answers to this question. If you’re talking about design, then you need to keep it under a size of 102KB to avoid Gmail clipping your emails. If you’re wondering about the actual space it takes up on…

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Email design illustration
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