Personalising your subject line can help to improve your email open rates. MessageFocus makes adding basic personalisation to your subject line easy. Here is how it works: In the campaign options section of MessageFocus, add a subject line for your email, place your cursor where you want your personalisation to be displayed, for example, if [...]
This month I’m going to cover some MessageFocus features that you may not know about. These are all improvements to the new MessageFocus, designed to make your life easier, and speed up your email campaign creation. The features I am going to cover are the “Copy Campaign” function, how to use the “Account search” and [...]
Driving engagement with email & content automation Thank you to all who attended our November webinar – as always it was very well attended. Automation is a broad but key overall goal for businesses who need to do more, potentially with less. The 2011 Adestra and Econsultancy Email Marketing Industry Census shows that automation in [...]
New PPA & Adestra survey finds major opportunities through email marketing technology Findings from the new UK Publishing Email Benchmarking Survey Autumn 2011, in association with the PPA, show UK publishers can improve email marketing response rates and ROI by concentrating their efforts on automation, social media and mobile. This is the first time that [...]
Across the UK, many companies are poised and ready to add a simple Santa hat and some holly to their website, or a bit of tinsel hanging off the corporate logo. Is this electronic version of getting the Christmas lights out all it takes to inject some festive cheer into email communications and really maximise [...]
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