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Blog

1 month ago by Adestra

Testing tip of the week: Using images in email

Email industry best practice recommends a 60/40 image-to-text ratio, not even including the text you overlay on images. What we’d like to challenge you on this week is the way you use those images… Alternative image placements A layout that has been popular in recent years is alternate images and text like in the example…

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1 month ago by Adestra

Taking Software AND a Service to a whole new level

Dear colleagues, clients, partners and friends, Today marks a big day for Adestra. We are delighted to announce that the U.S. Trademark Office has issued a registration for our tagline, Software AND a Service®, and we can happily display a Reservation symbol. While the ‘R’ may seem small, the sentiment is large. It not only…

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Software-and-a-Service-Tagline

2 months ago by Carmen Crespo Lopez

Next steps in your holiday planning

In previous posts, we have explained what email marketers should do when planning their email marketing strategy. Having followed this advice your lists are now ready, you have identified your winners, thought about your different segments, created a consistent strategy across channels, and tested your ideas. So, now you might be wondering: is there anything…

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2 months ago by Adestra

Testing tip of the week: Intro or straight to the point?

The way subscribers react to content is a very individual thing. By all means read up on case studies and articles and arm yourself with as much industry knowledge as possible – just take it with a pinch of salt and always test your assumptions with your own subscribers rather than theoretical ones. Some email…

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2 months ago by Carmen Crespo Lopez

Writing enticing subject lines: Tips and inspiration

In previous posts, we have highlighted the role that subject lines play when looking at open rates. If you need further convincing, you might want to know that 69 percent of email recipients report email as spam based entirely on the subject line, and that 35 percent of subscribers open emails based on the subject…

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2 months ago by Adestra

Our 3 key takeaways from TFM 2017

Whether you went to TFM (Technology for Marketing) or not, there are few things you may have missed from the UK’s martech-only event held at London Olympia… We attended on both days, chatting to interested marketers on our stand and sharing insights on email marketing strategies and trends. We also enjoyed exchanging thoughts with industry…

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First-Person Marketing

2 months ago by Adestra

Testing tip of the week: The right time to send an email

When is the best time to send an email? You hopefully know by now that there is no magic bullet for this. If, say, 8pm on a Thursday starts working well and all marketers start using it, it will rapidly become the worst time to send. With subscribers opening more and more emails on mobile,…

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time to plan

2 months ago by Ryan Phelan

3 items to check off your holiday to-do list

The pumpkins have hit the stores, which can only mean one thing; it’s fall time and October is nearly upon us! (Whoa, where has this year gone?!) It is also that time of year when the lockdown for your holiday email marketing plans is just around the corner. If you’re like most marketers in the…

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checklist

2 months ago by Carmen Crespo Lopez

5 ways to boost your email open rates

80% of marketers use open rates as one of their key metrics for success. We’ve derived this figure from the 2017 Email Marketing Census Report by Econsultancy in collaboration with Adestra, and it may well ring true with your own email marketing strategy. In my experience, however, a considerable number of marketers don’t know exactly…

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