Don’t miss your chance to take part in the UK’s largest Email Marketing Survey. Now in it’s 6th year, the email census has recorded the changes in email marketing from load and blast to more relevant, targeted and intelligent communications, the arrival of social media and mobile email. The 2011 census highlighted some fascinating trends, [...]
Adestra today announces a partnership with Apteco where its enterprise level email marketing platform, MessageFocus, is integrated with Apteco’s FastStats data analysis and automation platform. FastStats Discoverer and PeopleStage users can now upload data, trigger a broadcast and receive response data via Adestra’s MessageFocus platform. Targeted marketing lists segmented in FastStats can be uploaded into [...]
The dilemma many companies face is how to optimise the number of opens and clicks. When a retailer focuses on their bricks rather than their clicks, it is easy for them to alter their POS displays based on customer interactions on an ongoing basis to draw more people into their store, but how would they [...]
Merry Mobile Christmas Everyone! How are you getting on with your Christmas shopping? Lists made and ready to go or are you waiting for the last minute pressure to inspire you? However you plan it you are probably amongst the millions of people who are turning to their smartphones to help them with their purchases. [...]
Last week Adestra sponsored the last Figaro Digital Email Seminar of 2011. It was an interesting day, with speakers from all around the world and some great presentations. One of which was from our client Action for Children, who presented on Adestra’s behalf at the seminar. Matthew Warrilow, Digital Commications Officer at Action for Children [...]
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