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4 weeks ago by Adestra

Testing tip of the week: How many CTAs should you have?

A few weeks ago we suggested you test the placement of your images in an email. This week we continue the campaign layout tests with a question I’m sure many of you have wondered about: how many links should you include in your campaign? Common knowledge suggests that when we have too much choice we…

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4 weeks ago by Melanie White

Spotlight on: Lisa Finfer, our new VP of Sales, North America

Welcome to our new “Spotlight” series. We thought it was about time that we introduced you to some of the industry’s brightest and finest. That’s why, over the next few months, we’re going to be asking a number of industry folk their thoughts on the email industry, to give you their answers. And who better to include…

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Lisa Finfer

4 weeks ago by Carl Chambers

We won Customer Service Team of the Year at the ASEAs!

Tonight, myself along with my brilliant team, attended the Customer Service Institute for Australia’s (CSIA) annual Australian Service Excellence Awards (ASEAs) at the Westin hotel in Sydney. We were there as we were selected as finalists in the Customer Service Team of the Year – Medium Businesses category. The great news is that WE WON and we…

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ASEA award

4 weeks ago by Alexandra Mocanu

Data segmentation: Divide and conquer

For some marketers, data segmentation can be a very overwhelming concept, but in fact, basic segmentation can be easily achieved.  It as simple as asking the following questions: Has the receiver opened the email? Have they clicked on the call to action? If you filter your data based on these 2 questions you should be…

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1 month ago by John Stephenson

Buying email lists: Clever or not? You decide

For most email marketers, list growth is always top of mind, particularly given the amazing ROI that we see from this channel. As the medium scales extremely well, the temptation to expand your list through list purchase is often impossible to ignore.  That said, email best practices have long directed marketers away from this tactic.…

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1 month ago by Adestra

Testing tip of the week: A single campaign or a series?

This week’s testing tip is a challenge we find our clients face particularly when it comes to welcome communications. Is it better to have a single campaign or a series of emails welcoming new subscribers and customers? What to test A single welcome email with all the information new contacts need versus a series A…

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1 month ago by Ryan Phelan

Progressive profiling: Why it’s a win-win for everyone

First-person marketing sees customers as individuals to whom brands must shape their messaging to ensure they’re meeting the person’s needs, interests and goals. Central to First-Person Marketing is this credo: “Know thy customer.” If you don’t know much about your customers, progressive profiling is an excellent way to gather it directly from the source —…

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profile - mask

1 month ago by Carmen Crespo Lopez

Wickedly awesome email inspiration

Throughout the year, you probably send diverse types of emails at a varied frequency which is particular to your brand When it comes to the holiday season, however, almost every business has a strategy in place for the main festivities, such as Halloween, Black Friday, Cyber Monday, Christmas or New Year’s. If trying to stand…

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1 month ago by Ryan Phelan

Why ‘no-reply’ email addresses are a ‘hell no’

I love talking with marketers, and I do it often. They ask me great questions about email and how to do it better. But every once in a while, I get a question that makes my head explode, and I got one of those at a recent conference. “Should we use a ‘do-not-reply’ address as…

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1 month ago by Claire Barnes

Our 2017 email summit: First-Person Marketing at scale

It feels a little like the day after Christmas in our UK offices this afternoon. Not because we’ve been overindulging in leftover Christmas pudding in October, but because yesterday was the biggest EMEA event of the Adestra year: our Email Summit. From digital design strategy to personalization workshops, interactive panels, and industry experts discussing GDPR,…

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Adestra Email Summit 2017
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