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2 days ago by Adestra

MessageFocus 2.8: Purchase History Filters

Use the new Purchase History filters to increase your chances of success. Target upsell and cross-sell campaigns based on what your customers actually buy. Purchase History filters allow you to segment your contacts based on their transactions. This makes it easy to target customers based on their buying behavior. You can select customers based on…

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7 days ago by Adestra

MessageFocus 2.8: Introducing the Launch Calendar

The new Launch Calendar allows you to view see your entire email program at a glance. Get a time-based overview of all campaigns that have launched, or are launching, across your entire account.   Hierarchy viewing filters The calendar is easily accessible from the top bar, from account, workspace, or project level. Once in the…

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1 week ago by Adestra

MessageFocus 2.8: Introducing Benchmark Reporting

Want to know how your email campaign measures up? The new Benchmark Reporting feature gives you a quick overview. Benchmark Reporting offers a visual overview of how your stats compare via a thumbs up or a thumbs down.   Benchmark Parameters Decide which level of your account is used for comparison. You can choose: Account…

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1 week ago by Adestra

MessageFocus 2.8: The Updated Heatmap

The release of MessageFocus 2.8 introduces an upgraded heatmap with customizable opacity, better link information and a printing facility. The improved Heatmap report continues to offer a visual summary of the areas in your email that attract the most clicks. We’ve improved the look and given you some useful extra features. Customizable opacity You can…

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3 weeks ago by Dan Bond

Quick Wins: 5 Easy Things Your Team Should Do to Boost Email ROI

Make sure your team is not overlooking five easy things they can to do boost email marketing ROI. The Econsultancy email marketing industry census 2013 found that marketing isn’t all about strategic improvements with a payback over many months. Here are five ways to boost your email ROI now: 1. Personalization Generic emails create a lukewarm response. Use…

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4 weeks ago by Jennifer Watkiss

Next Gen Word of Mouth: the Social Media Influencers

If deployed correctly, influencers could see your brand being promoted successfully across social media with minimal marketing spend… Word of mouth is the holy grail of marketing. According to Nielsen, 92% of consumers say they trust recommendations from friends and family above all else. And this “social proof” is just as relevant online, with a Search Engine…

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1 month ago by Dan Bond

“Mobile Has Won” Says Google’s Eric Schmidt – Are You Ready for a Smartphone Marketing Future?

The move to a mobile-first marketing landscape means that CMOs need to address three new challenges quickly. Laying out his predictions for 2014 in an interview for Bloomberg, Google’s Executive Chairman Eric Schmidt claims “mobile has won”. Clarifying this further, Schmidt believes that 2014 will be the year that mobile computing finally overtakes its deskbound…

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1 month ago by Steve Denner

Top 6 Apps for CMOs

Must-have apps for Modern Marketing Leaders. If you’re a Modern Marketing Leader, you’re missing out if you don’t keep up with the latest tech. The right apps can make your life so much easier and more efficient. Here are the top six we recommend you check out…   Create and collaborate Google Drive is a superb tool: it…

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2 months ago by Jennifer Watkiss

CMOs: What Marketing Metrics Must You Demand from Your Team?

How to calculate genuinely meaningful marketing metrics for campaign improvement. In the past, marketing was provided with a budget and left to generate new leads for the sales team to act on. So long as the leads kept coming, the board seemed relatively happy to leave the CMO to spend the money as creatively as…

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