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6 days ago by Jennifer Watkiss

How consumer brands are using Twitter cards to attract new email subscribers

Lead Generation Twitter Cards are not just for B2B brands. We explored how consumer brands are using them, and how they could be using App Cards to further develop their relationship with consumers. Ever since Twitter launched its Cards advertising offering in 2013, marketers have been rejoicing in the opportunity to use additional characters and…

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2 weeks ago by Jennifer Watkiss

How a timely thank you email can boost your marketing

Interact with your customers right when they’re interested, engaged and expecting to hear from you. How can you make the most of this opportunity? Read on to find out. Thank you emails are a golden opportunity to reach existing customers with a triggered email, which generally achieves a 152% higher open rate. This is because…

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4 weeks ago by Adestra

The reign of mobile and what it means for marketers

Mobile technology has facilitated access to information at any time, making commutes easier and generally just helping consumers take advantage of every spare second. While that implies marketers now have more chances of reaching their ideal target audience, it means they have to change the way their approach. This should be driven by their consumers’ behavior…

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4 weeks ago by Anca Nicolaescu

Email design concepts for non-designers – A lesson from #SherpaEmail

“Design is artwork, not artmessing-about“. That’s how Justine Jordan, Litmus’ Marketing Director opened her presentation at Marketing Sherpa’s 2015 Email Summit. She hosted one of key skill sessions discussing email elements, design in particular. Justine argued that every email marketer should understand design. Even though they’re not necessarily a designer, they might still need to…

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2 months ago by Katie Evans

Some key considerations for achieving SMS marketing success

Putting off adding text messages to your marketing strategy in fear that it is too intrusive to recipients? Or you simply don’t know where to start? Here are a few tips for achieving SMS marketing success without annoying your customers. Let’s start with a few key facts about SMS: 98% of text messages are read 91% of adults…

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Mobile Consumers SMS Marketing

2 months ago by Anca Nicolaescu

It’s not just marketers, consumers love email too!

The 2014 Email Census revealed that email marketing surpassed SEO for ROI, making it a much-loved channel for marketers. But a recent MarketingSherpa study revealed that consumers favor it too! In fact, only 18% of consumers’ emails are actually personal, and 53% are promotional. Consumers prefer to hear from companies via email Recent research by…

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