The first in-depth survey of email marketing habits in the publishing sector, UK Publishing Email Benchmarking Survey Autumn 2011, conducted by Adestra in association with PPA, throws up some interesting data. Adestra’s Henry Hyder-Smith looks at the main findings in his article for InPublishing Magazine. It shows publishers are doing a number of things right [...]
Thank you for joining us for our January webinar and bearing with us through the first few minutes while we sorted the sound! Email data security, and data security more generally is certainly a hot topic at present, but also sometimes a tough one to get your head around. My webinar attempted to break this [...]
Following the release of their 2012 Email Marketing Platforms Buyers Guide, a recent post from Econsultancy stated that despite the rise in social media use and consumption, the UK market for email marketing platforms and services was worth £336 million in 2010 and grew by an estimated 15.5% year-on-year to a value of £388 million by the end [...]
Don’t miss your chance to take part in the UK’s largest Email Marketing Survey. Now in it’s 6th year, the email census has recorded the changes in email marketing from load and blast to more relevant, targeted and intelligent communications, the arrival of social media and mobile email. The 2011 census highlighted some fascinating trends, [...]
Adestra today announces a partnership with Apteco where its enterprise level email marketing platform, MessageFocus, is integrated with Apteco’s FastStats data analysis and automation platform. FastStats Discoverer and PeopleStage users can now upload data, trigger a broadcast and receive response data via Adestra’s MessageFocus platform. Targeted marketing lists segmented in FastStats can be uploaded into [...]
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