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Blog

3 days ago by Anca Staples

Chart of the week: 40% of marketers don’t use multichannel triggers

Dynamic content, re-marketing, content personalisation – everyone is talking about the latest email practices but what are marketers actually using and what are they planning to invest in? We asked this question in our recent Email Industry Census and some of the results were surprising. It’s great to see that a large majority of marketers…

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4 days ago by Ryan Phelan

Email rules for brand communications, but consumers demand value in return

Our newest study of consumer email attitudes finds that U.S. consumers continue to value email as a source of communications from chosen brands, but they expect an equal value in exchange for giving up their email addresses. We found seven in 10 consumers across all age groups want to receive brand communications, even among Millennials…

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email acquisition

6 days ago by John Brandt

Three email marketing bad habits that can be easily fixed

Let’s face it. We all have bad habits, both in our personal and professional lives. We know that these habits can sometimes be damaging, that’s why we consider them bad habits. I know that having that extra slice of pizza, or that extra scoop of ice cream is not a good idea, but sometimes I…

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ideas innovation

7 days ago by Anca Staples

A modern approach to designing survey emails

Let’s face it, no one wakes up in the morning dying to fill in a survey. But we can all agree that the insight they deliver can offer incredible insight into how customers use products or services; insight which you can use to inform their future development. So how do survey companies get past the…

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Strategy

1 week ago by Anca Staples

Chart of the week: Growth in mobile email opens slows down

The media has proclaimed every year for the past five or so as the ‘year of mobile’ so perhaps we would be better off calling it the ‘decade of mobile’ or ‘era of mobile’. With steady growth in many areas including email opens, it seems like mobile growth is starting to slow down. Our email…

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Mobile Consumers SMS Marketing

2 weeks ago by Matt McGowan

Email is the golden key to identity

If you don’t know who your customers are, how can you provide them with relevant, meaningful and interesting communications? To be successful, marketers must learn to manage their customers’ identities—and that means much more than having a CRM. Identity management is really about addressability of the consumer—being able to anonymously recognize your customers across channels…

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identity

2 weeks ago by Anca Staples

What is the toughest weapon for email marketers in 2017?

The 2017 Econsultancy/Adestra Email Marketing Industry Census has just been published and it brings with it a flurry of exciting insight into our industry. And one of the heroes of this year’s report is undoubtedly personalisation. We’ve said it time and time again, today’s consumers don’t just appreciate communications that are personalised to them, they expect them.…

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list building

3 weeks ago by Melanie White

Should you hold off on that bunny emoji?

It’s almost Easter – and that means bunny and flower emojis sprinkled everywhere. It may seem like a no-brainer to include them in your latest email campaign, but it’s not always appropriate. And, with emojis appearing in so many subject lines, your decorated email could be less likely to get noticed. According to the latest…

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emoji bunny

3 weeks ago by Jefferson Davis

What is the role of email for agencies and their clients?

With email marketing ROI often quoted at £38 per £1 spent (DMA National Email Report) and 80% of agency marketers considering their return as ‘excellent’ or ‘good’ (2016 Email Industry Census), it’s not surprising to see that the agency experts we recently interviewed place great importance on it. Part of our new eGuide How agencies…

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