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Blog

5 hours ago by Dan Bond

Marketer vs Machine: exploring marketers’ use of technology and automation

Marketing automation seems to be on everyone’s lips, but exactly how much have marketers adopted it? And how does it affect the way they build their marketing communication strategies? We surveyed 200 senior–level UK marketers from different sized companies, across a range of industries to find out. We anticipated two main camps of marketers; those…

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1 week ago by Roisin Alvy

Connecting Gmail and Google Plus for enhanced inbox presence

Until recently, any user signing up for a Gmail account had to create a Google Plus account as part of the process; a valiant effort to grow the social platform into a social media hub. So how can you capitalise on this? Simply linking your Google Plus page to Gmail will enrich the overall experience…

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Gmail Google Plus update

1 week ago by Peter Rae

Counteract the negative effects of reactivation campaigns by staggering your email launches

Have you ever experienced increased bounced and complaint rates when sending reactivation campaigns? Because these emails are sent to less engaged contacts, they can sometimes run the risk of affecting deliverability and damaging sender reputation. Find out how simply spreading out your launches can help reduce this risk. How do reactivation campaigns work? Reactivation campaigns are…

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Notonthehighstreet reactivation email

2 weeks ago by Suzy Race

How will wearable technology contribute to the future of email marketing?

For many marketers, the emergence of mobile optimization for email marketing is still a heady mix of buzzwords, email responsive templates and hyped up promises of delivering increased ROI for your efforts. Albeit, that mobile optimization is without doubt an unavoidable journey that many marketing departments are either pursuing or will be in the near…

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smartwatch wearable technology

3 weeks ago by Anca Nicolaescu

Looking at the email marketing industry in the US

To start the year, we have a special guest advising us on how to approach data and automation in 2015. Skip O’Neill oversees Adestra’s Global Partner Network and, from his US background, explained why it’s time for email to go back to blocking and tackling. A: When did your passion for email marketing start? S: Oooh,…

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Skip O'Neill

3 weeks ago by Katie Evans

Four tips for a great donor lifecycle marketing campaign

Following my previous post on ‘How charities can take the goodwill spirit of the holidays into the new year’, I want to share some practical tips on building effective donor lifecycle campaigns. By applying them, you’ll understand how timely communications can encourage more responses from your donors, establish and maintain a lasting relationship. 1. Make…

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Charity hands up
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