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7 days ago by Anca Nicolaescu

Term of the Week: Email Conversion

Welcome to ‘Term of the Week’, explaining what you need to know in  100 words or so. Conversion is a widely used term in modern marketing, but what does it mean for email? An email conversion is the desired result of a call-to-action. B2C brands can track email conversions by linking ecommerce sales to an…

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1 week ago by Paul Dyke

A Study of Colors and Shapes in Email Design

Go beyond email marketing best practice advice to attract the attention of your audience. You include personalization in your copy, you keep a good balance of text and copy and pretty much tick all the best practice boxes for email marketing. But have you considered the power of shapes and colors in email design? I’ve…

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2 weeks ago by Anca Nicolaescu

Term of the Week: Location Targeting

Marketers lead busy lives and we want to make it easier for them to keep their knowledge up-to-date. Welcome to the first ‘Term of the Week’, explaining what you need to know in around 100 words. Location Targeting Location targeting is a visual representation of where your emails are opened, which can be used as a…

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2 weeks ago by Anca Nicolaescu

5 Real-Time Email Marketing Success Stories

Learn how B2C brands used real-time email marketing to boost revenue. Consumer brands have fierce competition when it comes to their customers’ attention. But they’re learning that if they offer more than just products, if they’re a source of information and they understand their customers’ interests, then they might still get in the loop… and…

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Evans Cycles real-time email marketing

3 weeks ago by Adestra

Is Marketing Technology Your Friend or Foe?

The digital revolution has given marketers great powers but sometimes it’s worth considering if we’re letting marketing technology over-power us. With decreasing costs, things like marketing automation are no longer exclusive tools reserved for big companies. We are attracted by the promise of automation’s positive impact on the bottom line, but the time has come…

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3 weeks ago by Paul Dyke

What You Need to Know About Using Fonts in Email

Fonts are an important part of your visual identity, so naturally you want to use the right ones in your emails. But sometimes it’s not possible. We had a few questions about fonts in email in our recent email design webinar ‘Email Marketing Meets Design Theory’, so I’ve collected some thoughts here. Which ones are…

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Fonts in email

3 weeks ago by Claire Shepherd

4 things you should know about successful charity emails

Marketing for a charity can be tough. Why? First, marketing budgets are generally not as big as their for-profit counterparts, yet charities compete for the same share- of-mind and of-wallet. Second, the ‘product sold’ by charities is less tangible than, say, a new phone or flying to Las Vegas. It’s about the feeling you get…

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4 weeks ago by Dan Bond

Is Your Email Marketing a World Cup Winner?

In June I gave a presentation at Marketing Week Live 2014, about how to make your email marketing a “World Cup Winner”. The presentation was based on the 2014 Email Marketing Industry Census, published by Adestra and Econsultancy earlier this year. This was based on a survey of over 1,100 email marketers. Inspired by it, we created…

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4 weeks ago by Neil Bursnoll

How to avoid Gmail clipping your emails

Size matters for Gmail, and it might prevent you from engaging your subscribers. What if ticking all the email design best practice boxes will make Gmail hide part of your email? This doesn’t just lose some of your carefully-created content, but could also skew your open-rates and hide your unsubscribe link. Learn what you need…

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