“My campaigns have a very low open rate” - A common response when asking clients how they feel their campaigns are performing. The focus of email marketers at the moment is very much on automation, responsive designs, and clever dynamic or conditional content. These are by no means bad things to concentrate on, but neither do they [...]
Last week Adestra sponsored the Professional Publishers Association (PPA) annual conference. We have a number of publishing clients and it’s a great opportunity to talk with some of them, and see what’s buzzing in their world. Turns out that, as far as marketing goes, publishers are working on the same issues as most other industries: [...]
No company will have a 100% conversion rate on their website; it is inevitable people will abandon their basket before completing their purchase for one reason or another. You can improve that rate, though, by sending an abandoned basket email. It can help encourage some of these potential customers who have added something to their [...]
One of the most powerful features you can use for campaign optimisation is email client detection reporting. Knowing which email clients your recipients are using is hugely important when planning your email campaigns. Using this kind of data to ensure campaigns are optimised (design and CTAs) for your readers’ most popular email clients is a great [...]
Unlocking the true value of your precious data is high on every marketers agenda. With phrases like “Big Data”, “modern marketing” and the steady stream of new ways to get your message out there, this may seem like a momentous task. In his presentation at DataIQNOW! last week, Parry debunked the myths of “Big Data”, [...]
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