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Blog

9 hours ago by Suzy Carter-Kent

Key elements of welcome programs in the publishing sector

According to the 2017 Email Industry Census, only 44% of company marketers send an automated email based on subscription or sign-up – otherwise known as a welcome email. Surprised? You’re not the only one: welcome emails are such a basic type of automated campaign that no marketer is forgiven for ignoring them. While there is plenty…

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welcome-onboarding

5 days ago by Adestra

Testing Tip of the Week: loss aversion vs benefits

Last week, we started a brand new series of posts designed to help you implement a different form of testing in your email campaigns each week. Now that we’ve discovered 20 alternatives to the ubiquitous ‘read more’, it’s time to do more copy testing – this time playing with emotions. Humans are emotional creatures and…

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click-through

1 week ago by Katie Evans

How charities can boost their email results with segmentation

Working under pressure is a day-to-day occurrence for charity marketers, perhaps more so than in other sectors. The pressure to turn a small budget into a successful marketing program, to show transparency and accountability for how that money is spent and to wear multiple marketing hats in a small team can be overwhelming. So when it comes…

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charity cover

1 week ago by Ryan Phelan

Third-party data is the new bacon

Anyone who knows me knows I love to cook and be in the kitchen. Today, for example, I’ve got a sheet full of Wagyu beef bacon cooking in the oven, and let me tell you – there’s not a better smell than Local Yocal bacon in the air. Don’t you wish you had a home…

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Bacon representing Third-Party Data

2 weeks ago by Adestra

Testing Tip of the Week: 20 alternatives to ‘read more’

After the success of our chart of the week series, we’re bringing you another bite-sized piece of content. We’re huge fans of testing and incremental innovation at Adestra, but we know that it’s sometimes easier said than done. Most marketers only perform tests on their subject lines because it’s the easiest part of the campaign to…

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2 weeks ago by Carmen Crespo Lopez

Transactional emails and how to make the most out of them

Historically, transactional emails might be seen as dull or utilising simple creative. This doesn’t need to be the case, however – especially when you consider their results. According to the National Client Email Report (DMA, 2013), triggered one-to-one campaigns generate over 75% of email revenue. However, before we start talking about how to use transactional…

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Automation and sales

3 weeks ago by Annabel Reeve

How to continue engagement in between events using email

Promoting an event is one of the most challenging and time-pressured campaigns a marketer can be involved in. It’s crucial to target your audience and correctly stagger your emails leading up to the event, while carefully crafting and planning the relevant information and juicy content, to engage the reader and ensure you fill the room. So,…

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events-full-room

4 weeks ago by Matt McGowan

Why Trust Is the Key to Customer Loyalty

It’s Marketing 101: The marketer’s two jobs are customer acquisition and loyalty/retention. When it comes to retention, there’s an often-overlooked factor that plays an over-sized role: trust. Trust comes from a relationship and it builds over time, with every interaction and at every touchpoint. Over time, someone’s trust in the complete consumer experience with a…

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4 weeks ago by Ryan Phelan

Want more conversions? Tune up your value exchange!

Not long ago, I was looking for information on account-based marketing, one of the hot topics in the marketing world right now. I needed a little perspective, so I sought out a prominent ABM vendor’s site to get some answers. If you’re a B2B vendor, that’s pretty much how your customer journey starts, right? For…

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