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Blog

2 days ago by Claire Barnes

The 12 emails of Christmas: Monsters, baubles, and glittery veg

When did the first Christmas email of the year drop into your inbox? Along with the first frost, the first woolly hat, and the first mince pie tentatively proffered by a colleague, it hits on a different day for different people. We can, however, safely predict that at least one of these things has already…

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1 week ago by Carmen Crespo Lopez

Whoops! We’ve made a terrible mistake

How many times have you stopped before pressing the launch button for your campaign and hoped for the best? However, sometimes no matter how hard you work or how focused you are, mistakes happen. Yes, your worst nightmare coming true, but don’t worry: you’re not alone. So, whether it’s already happened to you or you…

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2 weeks ago by Melanie White

What top marketers know about marketing automation

Marketing automation is a marketer’s must-have in our fast-paced, omnichannel world. But it’s not always as automatic as we’d like it to be. Is your marketing automation strategy achieving the ROI you want? Is it helping you meet your goals? Our new report, State of Marketing Automation – Benchmarks for Success 2017, lets you benchmark…

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2 weeks ago by Claire Barnes

Boo! How did your campaign do?

The jack-o’-lanterns are looking a little the worse for wear, the balloons are beginning to deflate, and we’re all so full of sugar that stringing a full sentence together is proving difficult. Ah, Halloween. Whether you prefer your celebrations spooky or sweet, chances are your inbox was crammed full of spine-tingling special offers, pumpkin emojis,…

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2 weeks ago by Ryan Phelan

Lessons to learn from a bad email

Three years ago, I lived in California. I loved living in California, because I was close to the wine country and golf courses, and the weather was always lovely. But I ended up moving to Texas because the cost of living in paradise was too high. I could have bought a high-end Tesla for what…

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email acquisition

3 weeks ago by Ryan Phelan

Halloween emails: Sweet treats or fright fests?

Every year my inbox gets inundated with retail Halloween emails. They all have the same subject line (some variation on “spooktacular,” one of the most overused words ever) and the same message: telling me how to dress up my kids in the latest cute/clever/creepy costumes. There’s only one problem: I don’t have children. I like…

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halloween

3 weeks ago by Alexandra Mocanu

Data segmentation: Filter, personalize, automate and raise that ROI!

In previous posts, we have mentioned that segmentation is key to improve ROI. However, if you still think that is a time-consuming task and/or difficult to implement, the following examples will hopefully provide some inspiration and give you some ideas that you can implement in your own marketing: Personalize your emails through product recommendations. Our…

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3 weeks ago by Adestra

Testing tip of the week: How many CTAs should you have?

A few weeks ago we suggested you test the placement of your images in an email. This week we continue the campaign layout tests with a question I’m sure many of you have wondered about: how many links should you include in your campaign? Common knowledge suggests that when we have too much choice we…

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