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Blog

7 days ago by Kathryn Johnson

What makes a great newsletter?

Recent articles estimate the average consumer sends and receives 88 emails a day. Now that’s a lot of emails to sift through. So how do you make your newsletter stand out from the crowd? What will make your recipients stop in their tracks when they see your latest newsletter sitting in their inbox? Take on…

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1 week ago by Peter Rae

The role of email automation in the B2B customer acquisition process

The proportion of organizations rating their automation campaigns as ‘very successful’ nearly doubled this year compared to 2014 (2015 Email Industry Census). Investment in it continues as organizations see it as their top focus for this year. With more relevant communications, increased customer engagement and better timing, it’s no wonder marketers want to channel their…

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Strategy

3 weeks ago by Kathryn Johnson

How to identify and capitalize on your email conversions

Every email marketer wants their campaigns to perform well, whether that means getting a high open rate of your newsletter or more click-throughs to your website. This is all well and good, but what is the end goal? How do you measure if your campaigns are indeed a success? One useful metric of success is…

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1 month ago by Jennifer Watkiss

Improve your subject lines like never before

A recent infographic by Sikich pointed out that email marketing can be up to 20 times more effective than other marketing channels, but to get there you need subscribers to open your emails first. The key to that is the subject line. Following the success of our 2013 Subject Line Report, we’ve decided to take…

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2 months ago by Anca Nicolaescu

Travel email tips: using marketing automation to entice bookings

The latest Email Industry Census showed that 83% of companies regard marketing automation as a way to send relevant communication. But what exactly is the right message, the right time, and the right audience to address for travel companies? Doesn’t everyone want to go on holiday? To inspire you, I’ve come up with some travel…

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