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16 hours ago by Katie Evans

Some key considerations for achieving SMS marketing success

Putting off adding text messages to your marketing strategy in fear that it is too intrusive to recipients? Or you simply don’t know where to start? Here are a few tips for achieving SMS marketing success without annoying your customers. Let’s start with a few key facts about SMS: 98% of text messages are read 91% of adults…

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Mobile Consumers SMS Marketing

4 days ago by Anca Nicolaescu

It’s not just marketers, consumers love email too!

The 2014 Email Census revealed that email marketing surpassed SEO for ROI, making it a much-loved channel for marketers. But a recent MarketingSherpa study revealed that consumers favor it too! In fact, only 18% of consumers’ emails are actually personal, and 53% are promotional. Consumers prefer to hear from companies via email Recent research by…

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2 weeks ago by Jennifer Watkiss

Customer retention – why a purchase isn’t the end of the story

The well-known marketing adage says it costs 6–7 times more to acquire a new customer than it does to retain an existing one. Although acquiring new customers is important, ensuring you have a successful strategy to retain customers can lead to much bigger wins. Existing customers are more familiar with your brand, and are more…

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3 weeks ago by Suzy Race

Will wearables change the way we approach data?

Following on from my previous post “How will wearable technology contribute to the future of email marketing?”, I wanted to really focus on how wearables are adding a new dimension into the conversation around data management. It is a fascinating conversation that is gaining more attention at the moment with the current proposals for EU Data…

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4 weeks ago by Jennifer Watkiss

4 simple steps to include in your data cleaning process

With legislation surrounding data protection becoming stricter (see CAN-SPAM, CASL and the impending new EU regulations), companies need to have clear data processes in place in order to stay on the right side of the law. But while many focus on making sure data collection goes smoothly, data cleaning is just as important. Why spend…

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4 weeks ago by Anca Nicolaescu

Love is in the inbox – your Valentine’s Day email inspiration

With Valentine’s Day promotions starting earlier every year, you need to start communicating to your subscribers at the right time, in the right way, to strike a chord with them. To help you with ideas of what to send, we have some great examples to inspire you from top brands. Share your favourites We love hearing…

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1 month ago by Jennifer Watkiss

Grow your email list with top tips for creating converting signup forms

You’ve heard it time and time again. Email is the number one channel for ROI. But how do you convince consumers to subscribe to your emails? Part of the answer lies in your data collection process. A well designed form can successfully encourage visitors to your website to sign up to your emails. Advantages of gathering…

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