“My campaigns have a very low open rate” - A common response when asking clients how they feel their campaigns are performing. The focus of email marketers at the moment is very much on automation, responsive designs, and clever dynamic or conditional content. These are by no means bad things to concentrate on, but neither do they [...]
Last week Adestra sponsored the Professional Publishers Association (PPA) annual conference. We have a number of publishing clients and it’s a great opportunity to talk with some of them, and see what’s buzzing in their world. Turns out that, as far as marketing goes, publishers are working on the same issues as most other industries: [...]
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