Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

Blog

1 day ago by Anca Staples

How do you future-proof your email templates?

Visual identity is an important part of what makes a brand recognisable and unique. As marketers, we care deeply about our brand’s logo, colours, fonts and style. Although the email environment is more restrictive than web in terms of rendering, that shouldn’t be an excuse for ignoring the way we approach email design and the…

Read full article
Future-email-editor

2 days ago by Ryan Phelan

Got some free time? Join up!

Whenever I talk with marketers, the conversation often turns to how they can learn more about email, network with peers, build their resumes and further their careers. Yeah, I have an organization for that. In fact, I have three for marketers in the US, Canada or the UK/European Union: 1. The Email Experience Council (EEC) The…

Read full article
networking - shaking hands

3 days ago by Carmen Crespo Lopez

What can you do to stand out in the inbox on Mother’s Day?

Whether you want to check out what the competition is doing in the UK for the March 26, or you’re planning your campaigns now for the US celebration of Mother’s Day on May 14, I’ve selected some examples that are worth checking out and the reasons I love them. Scroll down for your seasonal dose…

Read full article
Presents mother's day

4 days ago by Jefferson Davis

The strategies agency marketers use to stand out in the inbox

Brand architects, data specialists, digital pioneers and marketing strategy consultants – all these terms describe agency marketers and the different roles they own as part of providing marketing services to their clients. Regardless of which one you identify with, you probably know that agencies are more agile when it comes to adopting email innovation and…

Read full article
stand out inbox

5 days ago by Melanie White

Making email technology ready for the age of First-Person Marketing

Email continues to be the marketer’s workhorse. Thanks to continuing innovation, email is also a multi-trick pony enabling a variety of tactics that can up the effectiveness of campaigns. The data proves this. The Direct Marketing Association’s 2015 Response Rate Report found that email campaigns conducted with house lists achieved an ROI that was double…

Read full article
personalization

1 week ago by Anca Staples

More than ‘Hello’ – welcome emails that fuel First-Person Marketing

‘Subscription or sign-up to website’ is the most popular email trigger used by both in-house and agency marketers with 46 percent of them using it (2016 Email Census). Not surprising considering welcome emails are also the most opened campaign according to a study from MarketingSherpa. But while you can have a welcome email with the…

Read full article
personalisation

1 week ago by Chip Scully

There’s no need to be a hater when it comes to your ESP

Nine out of 10 marketing professionals say that email is important to their business — so why do so many settle for an email service provider they don’t like? “Hate” is a harsh word. And yet I’ve heard it used by several marketers referring to the email service provider (ESP) that they’ve willingly selected. Two…

Read full article
love-hate

1 week ago by Ryan Phelan

Time for a total template makeover?

According to Adestra’s latest consumer report (watch this space for the release of that!), 74 percent of your email subscribers will delete your messages that don’t look good on mobile. So, that brings up a major question: When was the last time you updated your email templates to make sure that they render properly and…

Read full article
modular design lego bricks built

2 weeks ago by Henry Smith

Further global recognition for our dedication to customer service

What does dedication to customer service look like? The Institute of Customer Service (ICS)’s Customer Satisfaction Awards ceremony last Tuesday in London is a very good representation. Imagine a room full of over 750 people who have been committed to driving exceptional levels of customer satisfaction for their organisations cheering on the presentation of 13…

Read full article
Institute of Customer Service Awards 2017-Winners

2 weeks ago by John Stephenson

Inbox delivery is a popularity contest

When looking at email metrics, marketers are typically focused on those around performance: open rate, click rate, and total delivered. While these are very important stats to review, they don’t tell the whole story of your email program. What is wrong with current metrics? Email Service Providers (ESPs) like Adestra use activity such as opens, clicks,…

Read full article
mailbox- deliverabillity
Page 1 of 5212345...102030...Last »