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20 hours ago by Matt Gray

Shhh! 4 Secret Tricks for Better Event Marketing

Make your events marketing work harder by using these tried and tested tactics. Go beyond best practice tips to increase the effectiveness of your event marketing. The following four tricks will teach you how to improve your email subject lines, use location targeting to your advantage, tease your email subscribers, and engage them to enhance…

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5 days ago by Anca Nicolaescu

Why Gmail’s unsubscribe link will not be a blow to email marketers

AdWeek published an article by Ed Lamb last week claiming that the addition of a Gmail unsubscribe link in the header of incoming emails will contribute to the death of email marketing as we know it. I beg to differ. Here’s why you shouldn’t worry. Google announced on the 6th of August that it will now…

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7 days ago by Anca Nicolaescu

Term of the week: Greylisting

Our Term of the Week series explains key marketing terms in about 150 words. This week, it’s greylisting. Anti-spam software is more effective than ever, making consumers happier, and helping legitimate senders reach the inbox. One weapon in the anti-spam war is greylisting. Even though you’re probably not a spammer, learning how greylisting works can help you make sure…

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Blocked email

1 week ago by Matt Gray

Quick Wins: 3 Ways to Implement Automation for Events

Find out how to nudge your registrants to attend, deliver a personalized experience, and get the timing right with email automation for events. Organizing an event is challenging and part of that is getting more people to register. And, particularly if it’s a free event, you also need to convince registrants to attend. While there…

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2 weeks ago by Anca Nicolaescu

Term of the week: Soft Bounce

This is ‘Term of the Week’, explaining what you need to know in around 150 words. A bounce happens when your recipient’s mail server rejects your email and sends it back. But did you know you can have a hard or a soft bounce? Simply put, a soft bounce means that this situation is temporary (you…

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Soft Bounce Report

2 weeks ago by Dan Bond

A Different Way To Target Mobile Consumers

Making your marketing efforts mobile friendly is discussed on every blog as a must nowadays. But there’s more to it than just optimization. See how SMS marketing could make your email campaigns work harder.  Mobile email isn’t the only way to interact with customers on the go. The 2014 Email Census reported email marketing as…

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Mobile Consumers SMS Marketing

3 weeks ago by Dan Bond

Apple’s iPhone is number one for SMS and mobile email

Time for another dive into our device reports to see if we can find any interesting insights. Today I’ve looked into the numbers specifically around mobile email and SMS. Email Perhaps no surprises that iPhone is number 1. But by a looong way. It’s always worth keeping in mind where stats have come from. We deal…

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3 weeks ago by Anca Nicolaescu

Term of the week: Double Opt-In

Welcome to ‘Term of the Week’, explaining what you need to know in around 150 words. With spam legislation becoming more aggressive worldwide, it’s crucial to make sure you have the permission to email a contact to avoid a situation like John Lewis’. A very good strategy for protecting yourself is to have a double…

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double-opt-in

4 weeks ago by Anca Nicolaescu

Term of the Week: Email Conversion

Welcome to ‘Term of the Week’, explaining what you need to know in  100 words or so. Conversion is a widely used term in modern marketing, but what does it mean for email? An email conversion is the desired result of a call-to-action. B2C brands can track email conversions by linking ecommerce sales to an…

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