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2 days ago by Peter Rae

How to create a stellar abandoned basket campaign

With nearly half of abandoned basket emails being opened, and a third of clicks leading to purchase, having an abandoned basket email in place is a no-brainer. But to have a highly converting campaign, you need a bit more than the abandoned item(s) and the cost it comes to. Especially when you put so much…

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3 days ago by Anca Nicolaescu

New report reveals email marketing success for six key sectors

Not only has email marketing not died yet, it’s having a resurgence. As companies across industries use it as the central hub for achieving digital marketing success, we had a closer look at the strategies, technological aspects and results of some of the key sectors. Based on a survey of over 1,000 marketers coming from…

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1 week ago by Jordie van Rijn

Debunking the Myths of switching ESPs

I have helped dozens of companies find their new Email service soulmate over the years. For me, it has become an enjoyable process. But I have never met someone else that wakes up in the morning and thinks: “Today is a great day to find a new Email Vendor (ESP)!”. There are enough good reasons…

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1 week ago by Anca Nicolaescu

7 ideas for creating location-based content in your email marketing

Research shows that relevant emails drive 18x more revenue than broadcast emails. The best and easiest way to step up your email marketing game is to use dynamic content to automatically customize emails based on real-time data. While there are many ways in which dynamic content can help you make emails more relevant, we’ve decided…

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2 weeks ago by Peter Rae

How B2B marketers can use dynamic content in their email marketing

As dynamic, real-time or contextual marketing gains more spotlight, marketers across industries wonder how they could use it for their benefit. However, a lot of the advice out there focuses on B2C industries like retail and publishing. We decided to address this imbalance by compiling a list of ways in which B2B marketers could benefit…

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3 weeks ago by Anca Nicolaescu

Holiday email planning: Time to set the tone for shopping

Summer is over, and for marketers Christmas has already started as they’ve begun planning their seasonal campaigns with 82% of them expecting sales to increase compared to last year. But many of you might be wondering when it’s okay to mention the ‘C’ word in your email campaigns. You don’t want to be the first…

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3 weeks ago by Ryan Phelan

Email testing: how to plan and organize your program

In my first blog post I highlighted parts of our 2015 Subject Line Analysis Report and covered some basics on email testing, including the importance of statistically valid tests, why you should be testing more than just the subject line, and the importance of reputable advice when looking for inspiration. This post will go into…

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Test tubes

1 month ago by Ryan Phelan

Getting started with email testing and subject lines

We recently published the 2015 Subject Line Analysis Report and I’m excited to share some of those results in my inaugural blog post, as well as some insights on testing email campaigns beyond just the subject line. I’ve been in the email marketing industry for 15 years, and I look forward to becoming part of…

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Ryan Phelan

1 month ago by Jordie van Rijn

Thinking about switching email providers? This is what you need to consider

For today’s post, Adestra welcomes email marketing consultant Jordie van Rijn of  We asked Jordie to share on moving ESPs, and based on his years of experience, what he believes to be some points you need to consider.   Your email service provider plays a big role in achieving success, because you need the right tools for…

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