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21 hours ago by Anca Nicolaescu

There’s more to suppression lists than unsubscribed email addresses

Suppression lists are fairly easy to understand, but they could be of more help than just making you compliant with the law. That’s why it’s Term of the Week this week. A suppression list is a record of email addresses that you don’t want to receive particular emails. Usually, when someone unsubscribes from your emails,…

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7 days ago by Dan Bond

10 Innovative Ways to Use SMS Marketing

If you thought SMS was just for announcements and confirmations, think again. Savvy campaigners are using SMS marketing to boost conversion rates, foster loyalty, and build lifelong customer relationships. Plenty of companies make frequent use of SMS marketing for the grunt work of announcements and confirmations – with good reason. Everybody’s got a cellphone, and most keep…

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1 week ago by Anca Nicolaescu

Could your domain be a target for spammers? Setting up SPF will help

Today in Term of the Week, we explore SPF. Find out how it can help you become unattractive to spammers, discouraging them from creating fake email addresses associated with your company. SPF stands for Sender Policy Framework and is a system designed to establish exactly which IP addresses are allowed to send email on behalf…

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2 weeks ago by Dan Bond One Big Reason Why Customers Aren’t Seeing Your Emails

Apps such as can mean your emails never make it into customers’ primary inboxes — find out how to make sure your messages are seen. Email is still one of a marketer’s most effective tools. Yet even with the most engaging subject lines, open rates vary enormously. According to an Epsilon analysis of billions of emails sent across multiple industries,…

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2 weeks ago by Anca Nicolaescu

A simple explanation of DNS and its role for email

As promised in the previous post, here’s a brief explanation of DNS. Even though it’s a term related to the Internet more generally, read on to see what it has to do with email. DNS stands for Domain Name System and is a protocol for exchanging data on the Internet. Imagine this process as similar…

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2 weeks ago by Paul Dyke

Improving customer experience with Gmail’s Actions in the Inbox

A smooth user experience can make your customers appreciate your brand more. If you have a high proportion of Gmail users in your database, there’s some new technology that could make things easier: Actions in the Inbox. What if there was a way to increase conversion rates to your emails in a way that makes…

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3 weeks ago by Steve Denner

Email Marketing Tips: 9 Ways to Improve

2014 will be the year of email marketing, the eighth annual Email Marketing Industry Census suggests, with 68% of companies now rating email as ‘excellent’ or ‘good’ for ROI. This now ranks it higher than SEO. Furthermore, 83% of marketers believe email will be their most effective distribution channel, a Regalix study revealed. Meanwhile, 77% believe it will…

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3 weeks ago by Anca Nicolaescu

What is DKIM and why should email marketers care?

Today in Term of the Week we explore why all email marketers should know what DKIM is and use it. Essentially, DKIM (DomainKeys Identified Mail) is a digitally encrypted signature used in a message, for the purpose of checking if the source is genuine. It resulted from the merger of Yahoo’s DomainKeys and Cisco’s Identified…

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3 weeks ago by Jennifer Watkiss

How Mobile-Thinking Can Drive Event Success

It’s hard to separate your event attendees from their mobile devices, so why not use it to your advantage to improve your chances of event success? Trade shows and conferences are a big part of the B2B world. Five years ago speakers wouldn’t have liked attendees using their phones all the time, but now it’s a…

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4 weeks ago by Anca Nicolaescu

The World of Email Technology Through The Eyes of an Accountant

Finance is not often the center of attention when it comes to interviews, but at Adestra every department deserves the spotlight! This month our attention shines on our Finance team, represented by Aaron Hudson. AN: What inspired you to work with numbers? AH: It was purely accidental. After school, I needed a job and I…

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