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5 days ago by Steve Denner

The three wise elements of charity Christmas email campaigns

With a focus on family, festivity and generosity, the Christmas season provides a fantastic opportunity to engage donors who wish to balance materialism with altruism. However, many charities roll out their Christmas email marketing campaigns and don’t place enough weight on how they will maintain the relationships with donors in the New Year. The Econsultancy &…

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Christmas present

2 weeks ago by Sophie Jenkins

Five golden rules for festive B2B email marketing

What will make your B2B emails sparkle during the holiday season? There’s plenty of advice out there for other industries, but the conversation about B2B has been quieter. Of course, B2B customers have their own distinctive needs, so it follows that they need a different approach at Christmas, too. What makes for successful B2B email…

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2 weeks ago by Anca Nicolaescu

Holiday email planning: first stop on the list – Black Friday

Christmas officially begins in the UK when the John Lewis sets the tears rolling yet again with another emotional ad campaign. But what does this mean for retailers everywhere? Last month we saw some holiday emails starting to surface in the inbox, and by now we’re in full swing of email volumes rising. With Black…

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2 weeks ago by Jenna Binding

The secrets behind the Publishing industry’s email marketing success

Inspired by a recent case study from Penguin which showed the value of truly personalised, one-to-one email communications, we decided to have a look at what makes this industry so successful in terms of email marketing performance. The recently published 2015 Email Industry Census – Key Sector Report gave some insight into that, highlighting Publishing…

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4 weeks ago by Adestra

Adestra out and about: Rewarding digital marketing excellence

The next 30 days or so are bringing a celebration of digital marketing excellence with four awards and ceremony sessions in sight. Top that with the wealth of knowledge, experience and stories shared at the other four conferences and events and you have a month we honestly can’t wait for! And if you’re not quite at…

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1 month ago by Anca Nicolaescu

Holiday email planning: should you talk about Christmas this early?

As part of our holiday email planning blog post series, we started by looking at ways of setting the tone for holiday shopping in September without going over the top. This month, we continue our top tips by sharing examples of what emails we’ve seen in October and pointing out the type of strategies you should…

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