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Blog

6 days ago by Dani Woolley

Pitfalls of marketing to new mums (by a new mum)

Editor’s note: Dani is one our Customer Success Managers and she is preparing to return from her maternity leave. Even while she was away, she kept a keen eye on which brands are using email marketing to its true potential, prompting her to write this article. Close to the point of becoming a new mum,…

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new mum email marketing

2 weeks ago by Anca Staples

Chart of the Week: Travel & Hospitality leads the way for very successful email automation programs

Continuing our series of bite-size weekly content, we’re bringing you another set of sector-specific stats. With summer in full swing, it’s time for the Travel & Hospitality industry to be highlighted. Evaluating how six key sectors perform across a range of email activities, the 2016 Email Industry Census – Key Sector Report included a chart…

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hospitality

2 weeks ago by Alexandra Mocanu

Why it’s important to personalise your communications

As we all know, the marketing industry often comes up with buzzwords that get marketers overly excited. As the days of ‘Dear Sir/Madam’ are hopefully past us, personalisation has gone from buzzword to a real industry focus. While many marketers claim that they use it, our 2017 Email Marketing Census has revealed that most are…

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stand out inbox

4 weeks ago by Jefferson Davis

Marketing agencies see a bright future in email

The 2017 Email Industry Census has highlighted yet again that agencies use a more varied range of email marketing practices than their brand-marketer counterparts, which results in increased channel performance levels. Earlier this year Adestra published a paper which looked at the strategies that supply-side marketers use. It also included interviews with six email experts from…

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1 month ago by Antony Humphreys

Only 16% of marketers have adjusted to GDPR compliance right now

Our recent study with Econsultancy, the 2017 Email Industry Census, has highlighted data as the main challenge preventing the use of more personalisation. That’s not really surprising as an earlier study with the IDM showed that the majority of marketers only collect names, addresses, and phone numbers. But while collecting more and better data has been…

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Data-analysis

2 months ago by Anca Staples

Which channel offers the biggest reward for the lowest effort?

With only so many hours in a day and increasing pressure to improve results with shrinking or similar budgets, marketers need to choose the channels they invest in wisely. We asked how tactical effectiveness compares to executional difficulty in our State of Digital Marketing – Benchmarks for Success last year and these were the results:…

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2 months ago by Carmen Crespo Lopez

5 ways to refresh your emails for the Spring/Summer season

As a general trend, sales in retail are considerably steady, so it’s important to keep your subscribers engaged to support demand generation. According to the 2017 Email Industry Census, 22% of business revenue across sectors is driven by email. Whether you work in the travel industry, retail, publishing or in a non-profit organisation, email is…

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Spring summer garden

2 months ago by Anca Staples

Chart of the Week: Charities and Non-Profits lead the way for email ROI

This week’s juicy figure comes from our 2016 Email Industry Report – Key Sector Census and it highlights the steady progress that Charities, Government and Not-For-Profit companies have made over the last three years when it comes to squeezing as much as possible from email. And it’s not just ROI they’ve improved, companies in this…

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Charity hands up
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