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5 days ago by Adestra

The reign of mobile and what it means for marketers

Mobile technology has facilitated access to information at any time, making commutes easier and generally just helping consumers take advantage of every spare second. While that implies marketers now have more chances of reaching their ideal target audience, it means they have to change the way their approach. This should be driven by their consumers’ behavior…

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7 days ago by Anca Nicolaescu

Email design concepts for non-designers – A lesson from #SherpaEmail

“Design is artwork, not artmessing-about“. That’s how Justine Jordan, Litmus’ Marketing Director opened her presentation at Marketing Sherpa’s 2015 Email Summit. She hosted one of key skill sessions discussing email elements, design in particular. Justine argued that every email marketer should understand design. Even though they’re not necessarily a designer, they might still need to…

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4 weeks ago by Katie Evans

Some key considerations for achieving SMS marketing success

Putting off adding text messages to your marketing strategy in fear that it is too intrusive to recipients? Or you simply don’t know where to start? Here are a few tips for achieving SMS marketing success without annoying your customers. Let’s start with a few key facts about SMS: 98% of text messages are read 91% of adults…

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Mobile Consumers SMS Marketing

4 weeks ago by Anca Nicolaescu

It’s not just marketers, consumers love email too!

The 2014 Email Census revealed that email marketing surpassed SEO for ROI, making it a much-loved channel for marketers. But a recent MarketingSherpa study revealed that consumers favor it too! In fact, only 18% of consumers’ emails are actually personal, and 53% are promotional. Consumers prefer to hear from companies via email Recent research by…

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1 month ago by Jennifer Watkiss

Customer retention – why a purchase isn’t the end of the story

The well-known marketing adage says it costs 6–7 times more to acquire a new customer than it does to retain an existing one. Although acquiring new customers is important, ensuring you have a successful strategy to retain customers can lead to much bigger wins. Existing customers are more familiar with your brand, and are more…

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1 month ago by Suzy Race

Will wearables change the way we approach data?

Following on from my previous post “How will wearable technology contribute to the future of email marketing?”, I wanted to really focus on how wearables are adding a new dimension into the conversation around data management. It is a fascinating conversation that is gaining more attention at the moment with the current proposals for EU Data…

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2 months ago by Jennifer Watkiss

4 simple steps to include in your data cleaning process

With legislation surrounding data protection becoming stricter (see CAN-SPAM, CASL and the impending new EU regulations), companies need to have clear data processes in place in order to stay on the right side of the law. But while many focus on making sure data collection goes smoothly, data cleaning is just as important. Why spend…

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