48% of companies do not know what proportion of the emails they sent were read on mobile devices – such as smartphones or tablets – finds the Econsultancy/Adestra Email Marketing Industry Census 2012. They are effectively wasting marketing resources when messages are not optimised for the relevant reading device/email client, be that mobile, desktop or [...]
Last month, Adestra’s Account Director, Parry Malm, presented at Internet World on the subject of “how to create the most interesting email in the world”. This meant the most interesting email specifically to your recipient, not to the whole world. The days of always sending the same email to all of your data are disappearing, [...]
Date: 24 May 2012 Where: ThinkTank, Birmingham Stand: 31 – 32 On the 24th May 2012 Adestra will be at the ThinkTank in Birmingham for the Specialist Media Show. There are over 1000 specialist media businesses in the UK: print and digital publishers and event organisers. They work in different markets but all face the [...]
On the 13 July 2012 Adestrian David Robertson will be embarking on a 10,000 mile trip from the United Kingdom to Mongolia in a car your Grandmother would use to do her grocery shopping! David is taking part in the Mongol Rally a race of pure adventure over mountains, deserts and some of the most [...]
May It’s a new month which must mean it’s time for another instalment of my Top Tips. This month I’ll be showing you how you can add useful links to your campaigns by using the HTML editor, how to improve your brand awareness and deliverability by using custom domains and where to find the help [...]
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