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Blog

7 days ago by Sophie Jenkins

A/B testing your email design – 10 tips not to overlook

Ever wondered know how many emails your customers send and receive every day? 121. It’s no wonder people have just seconds to scan emails and decide whether they’re worth their precious time. If your email marketing click through rates are less than rosy, maybe it’s down to how your template looks, so tweaking your email…

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Email testing

1 week ago by Steve Denner

7 automation articles you should read to inspire your marketing strategy

Marketing automation has been on everyone’s radar for a while, but as adoption increases marketers are still fearful of taking the plunge into more complex programs. To help you, we’ve curated a list of interesting articles to help inspire your marketing strategy. Email marketing automation: are you aware of the benefits? We’re all aware that…

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Strategy

2 weeks ago by Julia Weller

Customer lifecycle marketing: the first purchase is just the beginning

We’ve been told time and time again that consumers are time poor, impatient and unforgiving. They have high expectations: personalisation, relevancy, a good experience, intolerant to mass-marketing and aggressive selling. But do we really know how our audience would like to be communicated to? One thing you can count on: people that have taken the…

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happy-customer-shopping

2 weeks ago by Adestra

Introducing the MessageFocus Automation Program Builder

We’re delighted to announce a brand new feature, which will make it easier and faster to create automation programs using MessageFocus. It allows you to visualize and build detailed, highly personalized customer journeys in a simple way. What can the Automation Program Builder do for you? This new feature is so easy to use, you…

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1 month ago by Brian Steacy

How email marketing can help cure an event marketer’s biggest fear

In the May issue of IAEE’s Newsline Dave Egan asks: “What if you held a show and nobody came?”. That is without doubt, the biggest fear of an event marketer. Wisely relying on the expertise of Wendy Holliday, VP of Attendee Acquisition & Experience with Velvet Chainsaw Consulting, Dave recounts Wendy’s tips: Watch out for…

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don't-panic

1 month ago by Jennifer Watkiss

Email marketing automation in 2015: where do marketers stand?

Whether you’re new to email marketing automation, or you’re still struggling to make it work, rest assured that you’re not the only one. According to the 2015 Email Industry Census, 24% of companies are uncertain where to focus their marketing automation efforts. A good starting point is simply to look at what your peers are…

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email-automation
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