Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

Blog

4 days ago by Alexandra Mocanu

Uses of SMS and push notifications you should implement

On December 3, 1992, Neil Papworth sent the first ever text message: it was dispatched from Neil’s computer to his phone and it read “Merry Christmas”. We have come a very long way since. According to online research, we send millions of messages every day – Nielson found that Americans exchange on average twice as…

Read full article

1 week ago by Melanie White

What’s really working in email marketing?

Is your email marketing best-in-class, or do you need to up your game? Adestra’s new Email Strategies for Success report will help you benchmark your efforts. We surveyed 85 marketers, both B2C and B2B, to help you understand their challenges, opportunities and successes in order to help you define your own strategy. We’ve also got some…

Read full article
email acquisition

1 week ago by Adestra

Planning for the holidays? What email marketers should do now

OK, don’t hate me. You might not be ready to see any holiday emails yet (and neither are your customers!), but this is the time when most marketers are in the middle of their planning. You’ve probably already reviewed the holiday collection of products and approved which ones have made it to the final list.…

Read full article
Holiday email planning

2 weeks ago by Ryan Phelan

3 (legal) ways to make money with transactional emails

With the fourth-quarter holiday season fast approaching, everybody’s trying to find a way to increase revenue over the previous year. We’re guessing your business is among them, so here’s a tactic that everybody else overlooks: Sell something in your confirmation email. Pretty obvious, right? I think so, but it surprises me every year to see…

Read full article
A shopper makes a transaction online

2 weeks ago by Adestra

Testing Tip of the Week: Should you use a teaser email?

As a follow-up from last week’s testing tip, we wanted to delve a little deeper into the idea of using a teaser email to generate interest. Before you start generating ideas, have a think through the situations where this would be appropriate –  a new product launch, perhaps, or a new feature or upcoming event.…

Read full article
Content

2 weeks ago by Claire Barnes

Optimization, automation, and bacon rolls at our Breakfast Seminar

What did you have for breakfast this morning? Smashed avo on toast? Kale smoothie? A hasty croissant on your way into work? Here at Adestra we started our day with something a little more satisfying: a Breakfast Seminar in London featuring industry insights, expert speakers, and the opportunity for guests to demo our award-winning email…

Read full article
Adestra's Breakfast Seminar

3 weeks ago by Ryan Phelan

Mobile design: What to consider before you ‘redesign for mobile’

You probably hear a lot about ‘mobile design’: designing your email messages so your subscribers can read and act on them easily on their smartphones and tablets. This is important, given that more than 50% of business and consumer email gets read on mobile devices, and mobile click and conversion rates are closing in on…

Read full article
A woman shops on her mobile phone

3 weeks ago by Adestra

Testing Tip of the Week: Intrigue vs detail

A question we are often asked is “how long should an email campaign be?” There are two possible answers to this question. If you’re talking about design, then you need to keep it under a size of 102KB to avoid Gmail clipping your emails. If you’re wondering about the actual space it takes up on…

Read full article
Email design illustration

3 weeks ago by Ryan Phelan

3 questions no one asks before talking to tech vendors

The marketing tech landscape has expanded so much over the last decade, as this LUMAscape shows. It can be overwhelming when you’re looking for new tech providers. First, figure out “must-haves” versus “nice to haves”. The most important thing to remember is that when making any martech decisions, looking at what you need is the…

Read full article
A marketer questions tech options
Page 1 of 5912345...102030...Last »