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21 hours ago by Anca Nicolaescu

Term of the week: Inline CSS for email

This week we dip our feet in email design territory, exploring what CSS and inline CSS are.   CSS stands for Cascading Style Sheets and it’s a styling language used in web and email design. You can use it to set attributes like font size, colour, alignment, etc.  which are then applied to your HTML.…

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2 days ago by Jennifer Watkiss

Why Reports of the Death of Facebook Have Been Greatly Exaggerated

People have been saying that the death of Facebook is coming. They’re wrong. Keep on reading to find out why Facebook matters to marketers now more than ever. People are claiming that the death of Facebook is nigh. Facebook is struggling to attract younger users. Yet the enduring scale of its influence — and the extent to which it is…

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7 days ago by Katie Evans

Don’t Let Revenue Slip Through Your Fingers

Whether it’s abandoning a pair of shoes, a ticket to a concert or an online weekly shop, we have all abandoned an online purchase at some stage. This is a growing trend with over 84% of consumers abandoning their baskets or carts before checkout, resulting in companies losing a huge number of potential sales. If…

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Conversion Capture

1 week ago by Anca Nicolaescu

What is DMARC and why it changed email marketing

This week, we’re rounding up our authentication terms with DMARC, as requested by one of our readers. DMARC stands for Domain-based Message Authentication, Reporting & Conformance, and is a technical specification designed to reduce email abuse. Simply put, it helps prove that an email coming from has really been sent by Building on…

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2 weeks ago by Jennifer Watkiss

A Day in the Life of a Connected CMO: Apps You Need

Unlock the true marketing potential of your mobile devices with this list of essential apps. You’ve got a busy day ahead, most of it is inevitably out of the office. So stay connected with this selection of marketing apps that will make your life easier when on the move —  from the moment you wake up…

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2 weeks ago by Anca Nicolaescu

There’s more to suppression lists than unsubscribed email addresses

Suppression lists are fairly easy to understand, but they could be of more help than just making you compliant with the law. That’s why it’s Term of the Week this week. A suppression list is a record of email addresses that you don’t want to receive particular emails. Usually, when someone unsubscribes from your emails,…

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3 weeks ago by Dan Bond

10 Innovative Ways to Use SMS Marketing

If you thought SMS was just for announcements and confirmations, think again. Savvy campaigners are using SMS marketing to boost conversion rates, foster loyalty, and build lifelong customer relationships. Plenty of companies make frequent use of SMS marketing for the grunt work of announcements and confirmations – with good reason. Everybody’s got a cellphone, and most keep…

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3 weeks ago by Anca Nicolaescu

Could your domain be a target for spammers? Setting up SPF will help

Today in Term of the Week, we explore SPF. Find out how it can help you become unattractive to spammers, discouraging them from creating fake email addresses associated with your company. SPF stands for Sender Policy Framework and is a system designed to establish exactly which IP addresses are allowed to send email on behalf…

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4 weeks ago by Dan Bond One Big Reason Why Customers Aren’t Seeing Your Emails

Apps such as can mean your emails never make it into customers’ primary inboxes — find out how to make sure your messages are seen. Email is still one of a marketer’s most effective tools. Yet even with the most engaging subject lines, open rates vary enormously. According to an Epsilon analysis of billions of emails sent across multiple industries,…

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4 weeks ago by Anca Nicolaescu

A simple explanation of DNS and its role for email

As promised in the previous post, here’s a brief explanation of DNS. Even though it’s a term related to the Internet more generally, read on to see what it has to do with email. DNS stands for Domain Name System and is a protocol for exchanging data on the Internet. Imagine this process as similar…

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