White Papers
Top tips for writing email copy
Hollie Williams provides a detailed check list to make the most of your email copy. It looks at how copy in the subject line, from name and message body can affect campaign performance.
Top Tips for Writing Email Copy (PDF)
Pick your perfect email partner handbook
A practical checklist of questions for marketers looking to appoint a new email marketing partner
Pick Your Perfect Email Partner Handbook (PDF)
Data lies at the heart of your deliverability
Getting emails delivered is affected by how you manage your data. This whitepaper explains the connection and provides recommendations for optimum deliverability.
Data Is At The Heart Of Deliverability (PDF)
Filter Tool Whitepaper
Improve relevance and targeting with Adestra MessageFocus filter tool and save campaign set up time by introducing recurring campaigns.