It’s beginning to look a lot like Christmas…your holiday email dose of inspiration
Fairy lights, snow flakes and reindeer are starting to appear in inboxes, which can only mean one thing. As Christmas emails have started popping up, we thought we’d share some of our favourites for your inspiration.
While not all of us are in that holiday spirit yet, companies have started decking their email templates with boughs of holly to officially start the holiday shopping season. We’ve selected a few to share with you for last-minute tweaks or ideas for the new year.
Do you see what I see?
If images are worth a thousand words, than they might be your top ally in creating that holiday feeling. Put your products into context like Free People and Serena & Lily have done, to make your subscribers day-dream of cosy nights and happy memories of Christmases past.
Add a little sparkle
New Look’s Christmas email cleverly used the name as a path to encourage us to scroll down to see what’s close to each letter, showcasing a different item of their holiday-themed collection on the way. The only downside to it is that it looks beautiful on mobile, but it’s a bit of scroll to get to the bottom on a bigger screen. And this might prevent some subscribers from noticing the £5 gift card offer at the bottom.
Place your gif(t)s under the tree
If you want to go a step further, why not use animated GIFs to add an extra sparkle to your emails? But do it in a way that feels natural, not distracting from the main message. Fortnum & Mason used it to highlight their tradition and heritage, and Monsoon to promote their sparkly new collection of dresses. Costa have used animated GIFs previously and it works a treat for them!
Tempt them with the wrapping
Sometimes, focusing on a clear message and a select few calls-to-action can help you get more conversions from your emails. Tempt your subscribers with something you know is of interest to them, and offer them more once they’ve clicked. The Fortnum & Mason one above has an exclusive offer for their email subscribers. This is a great way to remind consumers of the value of their emails, at a time when many are generous with the unsubscribe links clicks.
Another great example comes from Marks & Spencer who’ve focused on three things: the launch of their Christmas campaign, their food offering and a sale in the clothing department.
Make it easy for gift-givers
Accessorize have done fantastic for this, they’ve included links for shopping online, click & collect, returns and gift cards. And the most important aspect for online shoppers: they’ve specified the delivery cut-off point for Santa’s parcels to still be placed under the tree in time.
It’s also worth having price-based and and category-based calls-to-action so subscribers can find what they’re looking for really quickly. They might not have thought of buying stocking fillers from you, but having the link right there might tempt them to have a look and see what you have to offer.
What emails have you received that make you feel like Santa Claus is coming to town? We’d love it if you shared them with us.