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  • Steve is one of Adestra's visionary founders. He is highly experienced in developing and delivering email solutions, having led teams responsible for bringing five email applications to market. Steve is focused on ensuring MessageFocus continues to be today’s best email marketing system with amazing client support. Follow him on twitter @SteveAtAdestra.

2 months ago by Steve Denner

Everything you wanted to know about automation, but were too afraid to ask

If you’re reading this because you’re unsure whether automation is right for you, then let’s begin by putting your mind at rest. You’re not alone. With concerns about complexity, budget and time constraints, or even making your email campaigns sound robotic, automation is an often misunderstood, yet powerful tool. The first thing that marketers need…

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robot-automation

8 months ago by Steve Denner

What will change in email marketing in 2016?

What’s in store for email marketing in 2016? Big changes are afoot, thanks to new data rules, new technology and new design approaches. We’ve given our crystal ball a polish and taken a look at exactly what you can expect from the coming months. Read on to discover the new rules of email – here’s…

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a-look-at-2016

10 months ago by Steve Denner

The top 5 digital marketing trends to prioritize for 2016

Smart technology, wearable tech, Big Data and the ‘Internet of Things’ all vie for center stage when it comes to identifying the biggest influences shaping the next year and even the next decade. However slick new products and jargon mean nothing if you’re not perfecting the essential techniques and tools that lie behind them. Here are the five…

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costs-benefits-image

10 months ago by Steve Denner

The three wise elements of charity Christmas email campaigns

With a focus on family, festivity and generosity, the Christmas season provides a fantastic opportunity to engage donors who wish to balance materialism with altruism. However, many charities roll out their Christmas email marketing campaigns and don’t place enough weight on how they will maintain the relationships with donors in the New Year. The Econsultancy &…

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Christmas present

1 year ago by Steve Denner

7 automation articles you should read to inspire your marketing strategy

Marketing automation has been on everyone’s radar for a while, but as adoption increases marketers are still fearful of taking the plunge into more complex programs. To help you, we’ve curated a list of interesting articles to help inspire your marketing strategy. Email marketing automation: are you aware of the benefits? We’re all aware that…

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Strategy

2 years ago by Steve Denner

4 tips you cannot ignore this holiday season in B2B

We’ve put together a list of tips that B2B companies can follow to ensure their sales cycle is not disturbed during the holidays. Let’s go walking in an email wonderland. As Christmas approaches, blogs and news sites start booming with marketing advice for retailers. Although some of that advice might apply to B2B companies as…

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B2B Holiday Tips

2 years ago by Steve Denner

Big Data, big danger?

It’s all businesses appear to be talking about at the moment — big data — but there are very real ‘big data dangers’ that can cause damage to brands and their bottom lines. And deservedly so in some cases… Big Data. Marketing Automation. They’re both buzzwords that have been carved into marketing’s psyche over the past few…

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2 years ago by Steve Denner

Email marketing tips: 9 ways to improve

2014 will be the year of email marketing, the eighth annual Email Marketing Industry Census suggests, with 68% of companies now rating email as ‘excellent’ or ‘good’ for ROI. This now ranks it higher than SEO. Furthermore, 83% of marketers believe email will be their most effective distribution channel, a Regalix study revealed. Meanwhile, 77% believe it will…

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