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  • Steve is one of Adestra's visionary founders. He is highly experienced in developing and delivering email solutions, having led teams responsible for bringing five email applications to market. Steve is focused on ensuring MessageFocus continues to be today’s best email marketing system with amazing client support. Follow him on twitter @SteveAtAdestra.

4 weeks ago by Steve Denner

Why email is still at the core of a successful loyalty program

Loyalty is a much-overused term in retail marketing. Does the fact that a consumer’s wallet is packed with ‘loyalty’ cards mean they’re loyal to all of those brands? If anything, the opposite is true. Consumers will pick and choose particular benefits that are relevant to them. Any number of different loyalty programs, all from competing…

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loyalty

2 months ago by Steve Denner

OMG! Adestra chosen by UBM as Supplier of the Year!

<humblebrag> When we founded Adestra, we saw a clear gap in the market. We believed good technology needs great customer service to help it thrive and provide real value to customers. Since then, we have been focused on building a business culture that delivers on the promise of Software AND a Service. From our earliest…

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lexie

3 months ago by Steve Denner

Why mobile is no longer in focus – it’s all about the journey

Email strategies must recognise users are now constantly moving between devices. Consumers now expect a consistent experience across every device – whether they happen to be using a PC, mobile or tablet. So what can businesses do to improve the customer journey that is gradually blurring between devices? Since Apple launched the iPhone in 2007,…

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happy-customer-shopping

3 months ago by Steve Denner

This year’s holiday data could be the key to better results in 2017

Data-driven campaigns focusing on the individual offer the most exciting marketing opportunity in 2017. By now, your holiday marketing programs are in full swing and hopefully you are enjoying a significant seasonal boost in revenue. Chances are you’re in the process of adding the finishing touches to next year’s strategy. But before you close the…

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Data-analysis

4 months ago by Steve Denner

Why live chat is MUCH more important than you think

When Google announced its new Pixel phone last month, it backed it up by promising 24/7 live customer support via phone or chat – right from the device. A recent study by LogMeIn and Ovum found that 68 percent of consumers believed that phone calls are the most successful way to resolve a problem. However,…

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live-online-support

8 months ago by Steve Denner

Everything you wanted to know about automation, but were too afraid to ask

If you’re reading this because you’re unsure whether automation is right for you, then let’s begin by putting your mind at rest. You’re not alone. With concerns about complexity, budget and time constraints, or even making your email campaigns sound robotic, automation is an often misunderstood, yet powerful tool. The first thing that marketers need…

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robot-automation

1 year ago by Steve Denner

What will change in email marketing in 2016?

What’s in store for email marketing in 2016? Big changes are afoot, thanks to new data rules, new technology and new design approaches. We’ve given our crystal ball a polish and taken a look at exactly what you can expect from the coming months. Read on to discover the new rules of email – here’s…

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a-look-at-2016

1 year ago by Steve Denner

The top 5 digital marketing trends to prioritize for 2016

Smart technology, wearable tech, Big Data and the ‘Internet of Things’ all vie for center stage when it comes to identifying the biggest influences shaping the next year and even the next decade. However slick new products and jargon mean nothing if you’re not perfecting the essential techniques and tools that lie behind them. Here are the five…

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costs-benefits-image

1 year ago by Steve Denner

The three wise elements of charity Christmas email campaigns

With a focus on family, festivity and generosity, the Christmas season provides a fantastic opportunity to engage donors who wish to balance materialism with altruism. However, many charities roll out their Christmas email marketing campaigns and don’t place enough weight on how they will maintain the relationships with donors in the New Year. The Econsultancy &…

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Christmas present

2 years ago by Steve Denner

7 automation articles you should read to inspire your marketing strategy

Marketing automation has been on everyone’s radar for a while, but as adoption increases marketers are still fearful of taking the plunge into more complex programs. To help you, we’ve curated a list of interesting articles to help inspire your marketing strategy. Email marketing automation: are you aware of the benefits? We’re all aware that…

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Strategy
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