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  • Suzy is an Customer Success Manager here at Adestra, who loves meeting with her clients to talk about all things email and help them analyse their wider email marketing strategy. She is excited by developing email marketing as an art within the retail industry and can often be found analysing a good data set for some trends! Follow her on Twitter @SuzyAtAdestra.

6 months ago by Suzy Carter-Kent

Reflecting on 2016: Driving crowds to events with email marketing

With an increasing pressure to improve performance and adopt the latest innovations in tech despite shrinking budgets, benchmarking your results against your peers is an easy task to push aside. We’ve all been there; we know that there are only so many hours in a day. That’s why we started the ‘Reflecting on 2016’ series.…

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6 months ago by Suzy Carter-Kent

Reflecting on 2016: The Travel & Leisure sector shines through email

2016 has been a great year for email in general, but the Travel & Leisure industry’s email performance really kicked off. According to the 2016 Email Industry Census – Key Sector Report, 83 percent of companies in this sector rate email ROI as ‘excellent’ or ‘good’ (up by 11 percent compared to 2015). And they were only…

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1 year ago by Suzy Carter-Kent

Should retailers invest in creating a loyalty program?

You’ve probably heard of Starbucks Rewards, Nectar, Tesco Club and many, many others. The idea of a loyalty program is widely used within the retail industry to drive the strategy behind customer retention. For those of you still waiting to take the plunge and implement one, what does a loyalty program really entail and why…

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1 year ago by Suzy Carter-Kent

What wearables really mean for email

Wearables should bring about a serious shake-up. The market will spike to 485 million device shipments by 2018, according to ABI Research. If industry predictions are right, wearables will be one of the most disruptive technology advances since the smartphone arrived – and that tipping point could come around much faster. Here’s what you need…

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smartwatch wearable technology

2 years ago by Suzy Carter-Kent

4 types of data to help you get the most out of advanced segmentation

According to the most recent Email Industry Census, 25% of email marketers rate their return on investment in this channel as ‘excellent’. But what happens to the other 75%? One factor that could be affecting their results is that they’re not sending the right message to the right customer. To do that, you need to…

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2 years ago by Suzy Carter-Kent

Will wearables change the way we approach data?

Following on from my previous post “How will wearable technology contribute to the future of email marketing?”, I wanted to really focus on how wearables are adding a new dimension into the conversation around data management. It is a fascinating conversation that is gaining more attention at the moment with the current proposals for EU Data…

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Wearables

3 years ago by Suzy Carter-Kent

How will wearable technology contribute to the future of email marketing?

For many marketers, the emergence of mobile optimization for email marketing is still a heady mix of buzzwords, email responsive templates and hyped up promises of delivering increased ROI for your efforts. Albeit, that mobile optimization is without doubt an unavoidable journey that many marketing departments are either pursuing or will be in the near…

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smartwatch wearable technology