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  • Sophie is our head of Digital Marketing & Data Manager. She has over 5 years of experience in digital marketing and loves geeking out over spreadsheets and data reports to uncover new ways of taking results sky high.

7 months ago by Sophie Jenkins

Five ways to make better use of your data

Data: are you doing it right? It would be nice if it was all about quantity and your only goal was signing up as many subscribers as possible. In reality, the way you maintain and use subscriber data makes all the difference. Read on to find out why. Lots of marketers aren’t getting the most…

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11 months ago by Sophie Jenkins

Five golden rules for festive B2B email marketing

What will make your B2B emails sparkle during the holiday season? There’s plenty of advice out there for other industries, but the conversation about B2B has been quieter. Of course, B2B customers have their own distinctive needs, so it follows that they need a different approach at Christmas, too. What makes for successful B2B email…

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1 year ago by Sophie Jenkins

Is email automation testing worth it?

Surprisingly, just 7% of marketers consider their email marketing automation campaigns as very successful according to the 2015 Email Marketing Industry Census. Yet around a third of respondents still claim it to be a focus area for 2015. If we ask ourselves why this is, our belief is that yes, email automation is increasingly popular,…

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1 year ago by Sophie Jenkins

A/B testing your email design – 10 tips not to overlook

Ever wondered know how many emails your customers send and receive every day? 121. It’s no wonder people have just seconds to scan emails and decide whether they’re worth their precious time. If your email marketing click through rates are less than rosy, maybe it’s down to how your template looks, so tweaking your email…

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Email testing