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  • Skip O’Neill has over 15 years of experience in the email industry. He oversees the Adestra Global Partner Network, and gets fired up when helping organizations “see the light” when it comes to email-driven marketing communications. Follow him on Twitter @skiponeill

3 years ago by Skip O'Neill

Stop dreaming and start being strategic about your email marketing

As email marketers, we all dream of easy, elegant, effortless email campaigns. But we need to look in the mirror and go beyond the “dream” and make sure we’re taking care of the fundamentals of email marketing.  We often hear about the outlier company that has a ton of resources to invest in the “dream”…

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