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  • Rich is an Account Manager here at Adestra, who has a passion for email and where it fits within the digital marketing sphere. He loves to meet with his clients to get to know them as people, as well their business, to provide advice that’s bespoke to each individual. Also loves a good pun (if there is such a thing)!

2 weeks ago by Richard Whaley

5 tips to improve your content email strategy this Christmas

In previous posts, we gave you tips to improve your email strategy. However, an email campaign needs content, and what’s more, a content strategy. You may already have your content strategy set up, but there’re tweaks you could do to your current strategy. And if you don’t have one, here are 5 content tips to…

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3 weeks ago by Richard Whaley

5 tips to improve your email strategy this Christmas

With Christmas fast approaching, we take a look at how implementing small changes in your email campaigns now can have a big impact on your bottom line during the busiest season of the year. 1. Set up a VIP program. Christmas is the time of the year when we make our friends and family feel…

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11 months ago by Richard Whaley

Six New Year’s resolutions for email to help keep you on the right track

With 2017 well underway, we’ve made it past Blue Monday, and most of us are settled back into our routines. How have your marketing resolutions fared? Whether you’ve already fallen off the wagon, or you didn’t quite get around to making any resolutions, here’s a gentle reminder: it’s never too late to (re-)start! If it…

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time to plan