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  • Ryan Phelan is VP, Marketing Insights in Adestra Inc. He’s been in the email marketing industry for 17 years with companies like Acxiom, Sears, BlueHornet and Responsys and has a lot of tips and tactics to share from his experience. Follow him on Twitter at @ryanpphelan.

11 hours ago by Ryan Phelan

Why ‘no-reply’ email addresses are a ‘hell no’

I love talking with marketers, and I do it often. They ask me great questions about email and how to do it better. But every once in a while, I get a question that makes my head explode, and I got one of those at a recent conference. “Should we use a ‘do-not-reply’ address as…

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3 weeks ago by Ryan Phelan

3 items to check off your holiday to-do list

The pumpkins have hit the stores, which can only mean one thing; it’s fall time and October is nearly upon us! (Woah, where has this year gone?!) It is also that time of year when the lockdown for your holiday email marketing plans is just around the corner. If you’re like most marketers in the…

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checklist

1 month ago by Ryan Phelan

3 (legal) ways to make money with transactional emails

With the fourth-quarter holiday season fast approaching, everybody’s trying to find a way to increase revenue over the previous year. We’re guessing your business is among them, so here’s a tactic that everybody else overlooks: Sell something in your confirmation email. Pretty obvious, right? I think so, but it surprises me every year to see…

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A shopper makes a transaction online

1 month ago by Ryan Phelan

Mobile design: What to consider before you ‘redesign for mobile’

You probably hear a lot about ‘mobile design’: designing your email messages so your subscribers can read and act on them easily on their smartphones and tablets. This is important, given that more than 50% of business and consumer email gets read on mobile devices, and mobile click and conversion rates are closing in on…

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A woman shops on her mobile phone

2 months ago by Ryan Phelan

3 questions no one asks before talking to tech vendors

The marketing tech landscape has expanded so much over the last decade, as this LUMAscape shows. It can be overwhelming when you’re looking for new tech providers. First, figure out “must-haves” versus “nice to haves”. The most important thing to remember is that when making any martech decisions, looking at what you need is the…

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A marketer questions tech options

2 months ago by Ryan Phelan

Third-party data is the new bacon

Anyone who knows me knows I love to cook and be in the kitchen. Today, for example, I’ve got a sheet full of Wagyu beef bacon cooking in the oven, and let me tell you – there’s not a better smell than Local Yocal bacon in the air. Don’t you wish you had a home…

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Bacon representing Third-Party Data

3 months ago by Ryan Phelan

Want more conversions? Tune up your value exchange!

Not long ago, I was looking for information on account-based marketing, one of the hot topics in the marketing world right now. I needed a little perspective, so I sought out a prominent ABM vendor’s site to get some answers. If you’re a B2B vendor, that’s pretty much how your customer journey starts, right? For…

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6 months ago by Ryan Phelan

Mobile Drives Daylong Email Activity and Attitudes

Your subscribers are in their inboxes practically from the minute they wake up in the morning until their heads hit the pillow late at night, according to findings in our 2017 Consumer Digital Usage and Behavior Study. But, more often than not, consumers are scrolling through their inboxes because they’re looking for something to do…

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mobile first
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