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  • Ryan Phelan is VP, Marketing Insights in Adestra Inc. He’s been in the email marketing industry for 15 years and has a lot of tips and tactics to share from his experience. Follow him on Twitter at @Ryanpphelan.

10 hours ago by Ryan Phelan

And my four email marketing predictions for 2017 are….

Here’s what will happen with email in 2017: Nothing. Nothing is going to change until we as marketers change how we think about email. Look at the last 10 years or so. The email marketing industry has not seen the explosive growth of other advertising media, such as social, apps, wearables, artificial intelligence and machine learning.…

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new-years-eve-2017

1 week ago by Ryan Phelan

Why segmentation is not personalization

With all of the different buzzwords that rise and fall in the language of marketing, it’s hard not to get confused. But what’s even worse than not knowing the buzzword of the month is listening to people who toss these terms around without knowing what they mean. Take two words that represent hot topics among…

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segments-segmentation

1 week ago by Ryan Phelan

A search and email acquisition campaign is a big win for both

Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success. Take email acquisition, for example. Instead of just going it alone, email and search teams should partner up on PPC ads to build email acquisition.…

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search

1 month ago by Ryan Phelan

Three email acquisition strategies, just in time for the holidays

If you’re just starting to think about email acquisition during the holiday season, I have bad news for you: That boat sailed about nine months ago. But, I can still get you on board. The holiday season is about more than just selling. Sure, that’s a big part of it. But, it’s also a new-customer…

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holidays

2 months ago by Ryan Phelan

Five ways to get your email plan in order before the holiday crush

One of the most important things you can do for your holiday email plan has nothing to do with creative, calls to action, send times, segmentation or targeting. It’s making sure your email is a significant factor in your company’s brand strategy and not the afterthought or last resort. This means you are the advocate…

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holiday lights

2 months ago by Ryan Phelan

How to use ‘macro moments’ for emails

Just a few weeks ago, it was “back to school” time here in America which means every inbox, including mine, was being flooded with emails for everything kid-related, from clothing to footwear to school supplies and more. Yours, too? Some people will appreciate those offers, but my only kids are my two six-pound dogs, and…

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back-to-school

2 months ago by Ryan Phelan

Five Black Friday email ideas for you to think about now

If you haven’t started your holiday planning yet, it’s time to push the panic button. Email marketers often don’t get pulled into the planning process until the end and then it’s often an afterthought or emergency: “Yeah, just send another email.” When email is the afterthought instead of the engine, you’re set up to fail.…

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black-friday

3 months ago by Ryan Phelan

When should you use SMS to reinforce your email campaign?

Never. Next? This question keeps popping up in discussions with marketers because they want to use every channel they can to make sure their messages reach their intended targets. Many marketers believe that if they have their customers’ mobile numbers, they should use them to send messages all the time whether or not they have…

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SMS marketing
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