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  • Ryan Phelan is VP, Marketing Insights in Adestra Inc. He’s been in the email marketing industry for 17 years with companies like Acxiom, Sears, BlueHornet and Responsys and has a lot of tips and tactics to share from his experience. Follow him on Twitter at @ryanpphelan.

4 days ago by Ryan Phelan

Got some free time? Join up!

Whenever I talk with marketers, the conversation often turns to how they can learn more about email, network with peers, build their resumes and further their careers. Yeah, I have an organization for that. In fact, I have three for marketers in the US, Canada or the UK/European Union: 1. The Email Experience Council (EEC) The…

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networking - shaking hands

2 weeks ago by Ryan Phelan

Time for a total template makeover?

According to Adestra’s latest consumer report (watch this space for the release of that!), 74 percent of your email subscribers will delete your messages that don’t look good on mobile. So, that brings up a major question: When was the last time you updated your email templates to make sure that they render properly and…

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modular design lego bricks built

4 weeks ago by Ryan Phelan

The burning question: When should you use confirmed opt-in?

As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don’t. (I’ll pause a moment here while you imagine your CMO’s head exploding if you ever said that in a team meeting.) Kidding aside, we marketers have always focused our acquisition efforts on adding massive…

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Opt-in-opt-out

4 weeks ago by Ryan Phelan

We brought home a Stevie Award!

Last Friday, I attended a gala event at Caesars Palace in Las Vegas on behalf of Adestra – the annual Stevie Awards for Sales & Customer Service. We were in the house because we submitted our entire Customer Service department for the judges’ consideration, going up against heavy hitters like Dell. The great news is…

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Stevie Awards trophy

1 month ago by Ryan Phelan

Testing, testing … Let’s set up your email testing program

Why is your email marketing program so successful? Before you say anything, know the answer is not “Because we send a lot of email and a lot of people buy our stuff.” Don’t say that to anybody ever, because it’s wrong. The really good marketers say, “We tested a whole lot of stuff and we…

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testing

2 months ago by Ryan Phelan

What can email marketers learn from the 2016 US election? Hmm…

As the US transitions to a new leader in the White House, I’ve been thinking about the election that led up to it. Others have pontificated about the impact email had on the presidential campaigns, but I’m not buying any of it. What could we email marketers take away from a painful year-plus of electioneering?…

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whitehouse

2 months ago by Ryan Phelan

What’s in a name? Everything, when you add relevant information

As email marketers we always focus on relevance. I’ve written recently about the differences between personalization and segmentation, and how just using someone’s first name isn’t enough to work the magic that makes an email message so vitally important to end users. After all, you don’t want your intended recipients to just open your mail messages, you…

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whats in name

2 months ago by Ryan Phelan

The power of “thank you”

It’s 2017! Welcome to the start of a new year where charitable giving is just as vital to the bottom line of a nonprofit as retail purchases are for the shop around the corner. Everyone has resolutions at the beginning of a new year and during this time, charities hope that some of these might include donors opening…

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thank you

3 months ago by Ryan Phelan

Four ways to make 2017 your best email year ever

For most marketers, January is a time to look back and wonder, “How did I make it through last year? The pain is over!” You know that you’re going to start thinking about Christmas again right about the time you celebrate St. Paddy’s Day, right? But, for a while, let’s think about something else besides…

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new-years-eve-2017
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