Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

  • Ryan Phelan is VP, Marketing Insights in Adestra Inc. He’s been in the email marketing industry for 15 years and has a lot of tips and tactics to share from his experience. Follow him on Twitter at @Ryanpphelan.

4 weeks ago by Ryan Phelan

When should you use SMS to reinforce your email campaign?

Never. Next? This question keeps popping up in discussions with marketers because they want to use every channel they can to make sure their messages reach their intended targets. Many marketers believe that if they have their customers’ mobile numbers, they should use them to send messages all the time whether or not they have…

Read full article
SMS marketing

1 month ago by Ryan Phelan

How to use SMS for email segmentation

Count yourself fortunate if you have your customers’ mobile numbers. It’s one of the most closely held pieces of data among consumers and a solid indicator of brand affinity and trust. Maybe you got those numbers at registration or during transactions? If you did, virtual high five! You’ve certainly done well. Too many marketers squander this…

Read full article
SMS- text messaging

2 months ago by Ryan Phelan

Should we congratulate Oracle on buying Netsuite?

My first thought upon learning that Oracle is buying NetSuite for $9.3 billion in cash: “Congratulations Oracle, for buying yet another email company.” Many see this latest acquisition as an effort by Oracle to complete its cloud product offering. But along with the NetSuite acquisition come its ancillary companies including Bronto Software, which NetSuite itself…

Read full article
moneybags

2 months ago by Ryan Phelan

List growth strategies that will get you the acquisition that you’ve been after

One fact about email marketing will never change: Success rides on the quality of your email database. All your shiny innovations – behavior triggers, mobile optimization, real-time messaging, 1:1 personalization – won’t make back their costs if your emails don’t go to top-quality addresses and your list sucks. This shouldn’t be a revelation (and if it is,…

Read full article
list building

2 months ago by Ryan Phelan

Test something besides the damn subject line!

In many of my conversations with marketers, I’ll ask them how many parts of their programs they’re testing. Inevitably they answer, “We’re testing a lot!” “Great! What do you test?” I ask.  “The subject line. Every time!” they respond.  “Great! What else do you test?” I ask again.  “Just the subject line, but we test…

Read full article
testing

2 months ago by Ryan Phelan

Three useful tips for adding mobile KPIs to your executive reports

Most of the conversations that marketers have been having about mobile email revolve around the end product – does it look and function properly on a mobile device? It’s a crucial question, after all. Adestra’s own study of consumer adoption and attitudes around email found that readers will delete a message that doesn’t look right…

Read full article
mobile reporting

3 months ago by Ryan Phelan

Why your email templates must be mobile-first

As a society, we’re addicted to our smartphones. They’re the first things we look at in the morning. They’re in our hands, pockets and handbags all day long, and they’re on the nightstand next to us when we sleep. Heck let’s admit it, some of us even cuddle them under our pillows at night. Obviously…

Read full article
mobile first

3 months ago by Ryan Phelan

Better email acquisition is key for big data success

Email marketing and big data have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future. Big data – demographics, behavior, buying behavior in other channels, competitive intelligence – has been successful for digital marketers in large part because of email marketing. In turn, big data allows marketers…

Read full article
Big data
Page 1 of 212