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  • Paul is one of Adestra’s email and landing page design experts. When he’s not building best practice email templates for Adestra’s clients, he likes to share the expertise he’s built up from years of email marketing excellence.

2 years ago by Paul Dyke

Responsive vs single-column email design

Designing for mobile is a hot topic in web and email design right now. It has created confusion, excitement and plenty of debate. I recently discussed the difference between fixed, fluid, adaptive and responsive design. With this in mind, I’m going to look at two of the main ways of designing mobile-friendly emails: responsive vs…

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2 years ago by Paul Dyke

Untangling the knots: Fixed, fluid, adaptive and responsive design

One of the hottest topics in marketing at the moment is catering to the mobile audience. Every reputable company wants their emails designed to look beautiful no matter the screen size. But sometimes, buzzwords get the best of us and all that’s left is confusion. So what exactly is the difference between fixed, fluid, adaptive…

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2 years ago by Paul Dyke

Improving customer experience with Gmail’s Actions in the Inbox

A smooth user experience can make your customers appreciate your brand more. If you have a high proportion of Gmail users in your database, there’s some new technology that could make things easier: Actions in the Inbox. What if there was a way to increase conversion rates to your emails in a way that makes…

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2 years ago by Paul Dyke

A study of colors and shapes in email design

Go beyond email marketing best practice advice to attract the attention of your audience. You include personalization in your copy, you keep a good balance of text and copy and pretty much tick all the best practice boxes for email marketing. But have you considered the power of shapes and colors in email design? I’ve…

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2 years ago by Paul Dyke

What you need to know about using fonts in email

Fonts are an important part of your visual identity, so naturally you want to use the right ones in your emails. But sometimes it’s not possible. We had a few questions about fonts in email in our recent email design webinar ‘Email Marketing Meets Design Theory’, so I’ve collected some thoughts here. Which ones are…

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Fonts in email

2 years ago by Paul Dyke

Bring emails to life with video

Whether it’s an ad for a new campaign, or a new product presentation. Maybe it’s just something you want to share about your business – video in emails can be worth more than 1000 words. Inboxes are getting increasingly crowded. Keeping subscribers engaged is getting more difficult. Four weeks ago, we talked about using animated…

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Video in Costa Email

3 years ago by Paul Dyke

3 tips to help you get images in emails right

Images in emails can be a tricky subject – here are 3 things you should think about before you design your next email campaign. Your creative team have spent hours designing your new email campaign. You’ve hired photographers to take the ‘sexiest’ pictures of the products. Do you need a JPEG, GIF or PNG format…

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3 years ago by Paul Dyke

Using animated GIFs in emails

With email volumes increasing, it’s becoming more and more difficult to stand out in your customers’ inboxes. Animated GIFs may be the solution. Have your emails lacked engagement from your customers lately? Entertaining and making them take action can be difficult. You need to grab their attention right away. Animated GIFs can help because they…

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5 years ago by Paul Dyke

Video content in email – the opportunities now and on the horizon

It seems today that although the written word is still powerful, the spoken/visual word is more so. With smart phones, 3G connections and our fast paced lifestyles, we seek media sources that will give us instant gratification and video clips do just this! According to Nielsen, this year viewers have streamed 28% more videos and…

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