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  • Matt has worked in digital marketing for over 20 years, alongside many of the world’s leading brands, agencies, and technology companies. Before joining Adestra, Matt headed up strategy for Google’s Ad Agency business. Prior to Google, Matt served as MD of Incisive Media and before that he was COO of PropertyRoom.com. Follow him on Twitter at @Matt_McGowan.

1 year ago by Matt McGowan

Email: The channel that just keeps on giving!

Year after year, email remains the top tool in the marketer’s arsenal, as a recent survey by eMarketer confirms. Sure, email is a workhorse that gets the job done and it will continue to be the top target for increased investment across all digital channels in 2016, according to the recent studies. But there’s another reason…

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email

1 year ago by Matt McGowan

After Cannes: Agencies, tech and creative taking stock

We’ve just wrapped up another Cannes Lions and what a great event it was! As I reflect upon my week, I think there’s no better time to talk about the changes and trends that I see in our industry. Here’s what’s top of my mind as we move into summer. Creative versus technology Although Cannes Lions is…

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1 year ago by Matt McGowan

Are you working too hard, or hardly working?

In a recent CMO Spend survey from some of my industry peers over at Gartner (Jake Sorofman, Yvonne Genovesee, and Anna Maria Virzi (hi Anna Maria!)), a couple of stats truly jumped out at me. 33 percent of marketing budgets are now spent on Marketing Technology (MarTech). 56 percent of marketers ranked customer experience as…

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1 year ago by Matt McGowan

I loved my time at Google, but here is why I joined Adestra

What an exciting time to be a marketer. Let’s face it, email is not sexy. Most think email is old. We have been there right? Done that. Really?? I disagree. Email is the Holy Grail in marketing. It is the unique identifier in all best-in-class CRMs. It’s the linchpin that allows marketers to build attribution…

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