Author Archive
Call On Us
Eric Prydz famously asked people to “call on me,” but here at Adestra we thought we’d go one better and give you a whole team of people to talk to.
Clients are number one at Adestra, driving and shaping our business.
We are the first UK Email Service Provider [ESP] to launch a Customer Charter which clearly sets a standard of service, based on feedback from our clients. The support we provide our clients’ here at Adestra, outlined in this charter, is unique and really sets us apart!
Not only do all of our clients have access to our Oxford-based Support team, but every client has access to our Account Managers, who are further supported by our Account Executives. The Account Management team are here to provide clients with all the best practice and bespoke email marketing strategy advice they need to create really successful campaigns.
And our latest addition to that arsenal is our new “Call Me” Form. Similar to emailing the Support team, but direct to the Account Management team instead.
If you’re an Adestra client, and would like to know more about what you could be doing to increase response rates, want some quick win ideas to make your campaigns stand out, or if you would just like to talk through some different ideas and bounce them off us, please fill in the form, and we’ll give you a call back as soon as we can*.
If you’re not already a client, but would like to find out more, please email moreinfo@adestra.com.
*We promise we won’t be dancing in our tightest lycra when we call you. We save that for weekends.
Adestra to launch the results of 2.2bn email subject lines over afternoon tea ‘on the lawn’ at #MWLive2013
As the official email partner, on June 26th and 27th we’ll be at Marketing Week Live 2013, on stand A133, ready to show you why our enterprise email platform, MessageFocus is the perfect tool for delivering results from your email marketing.
Adestra are proud to be the official email partner for Marketing Week Live 2013 and we’ve got some exciting things planned for the show.
Launch of the 2013 Adestra Subject Line Analysis Report
Your ammunition to write killer subject lines
Our 2013 subject line report analyses the keywords that directly influence the results on email performance across more metrics and sectors than ever before. And we’re giving all visitors to our stand access to the report where you’ll learn the results from 95k email campaigns.
Plus Parry Malm, Account Director at Adestra and author of the report, will present the key findings from the report on both days at the show.
Where: Email & Direct Marketing Theatre
When: Wednesday 26 June: 16:00 – 16:30 and Thursday 17 June: 12:40 – 13:10
What: What keywords work in subject lines – according to 2.2bn emails
“The 2013 subject study is truly ground-breaking. You’ll find out the effect your keywords have on your response rates. Having looked at 2.2bn emails over 95,000 campaigns, you’ll walk away with insights you can put into action as soon as you’re back in the office. You’ll find out things like how “newsletter” can increase unsubscribes, “alert” spikes opens, and “sex” continues to sell, even in subject lines.” Parry Malm, Adestra
______________________________________________________________________________________
Join us for a spot of afternoon tea
We’re proud to be a respected, UK based Email Service Provider with clients all over the world.
We do this with award nominated, 24/7 customer service and advanced technology which is UK hosted and managed.
To celebrate our UK heritage, we’ll be serving afternoon tea ‘on the lawn’ on our stand A137 at 3pm each day. So if you love tea and delicious cakes, then pop along and see us.
RSVP today
______________________________________________________________________________________
Come and see us on stand A137 at Marketing Week Live
Choose Adestra and you’ll enjoy technology and customer service that’s second to none, giving you the resources you need to deliver successful email marketing that delivers results.
Since forming in 2004, we’ve worked hard to become one of the email marketing industry’s most respected names. We’re proud of our enterprise email platform, MessageFocus and our fantastic support services.
For more information on what Adestra are doing at Marketing Week Live, contact us on moreinfo@adestra.com
MessageFocus How-To: Keep your data clean by filtering out inactive contacts
Hello there, and welcome to another MessageFocus top tip. This month we’re making the most of the good weather. So, as we throw open the windows and let in the spring air, we can’t help but think of ways to keep our MessageFocus accounts tidy, too.
If a tree falls in the forest, and nobody is around to hear it, does it make a sound? If that tree is consistently unopened email, it absolutely does, by way of lacklustre campaign performance data.
People can unsubscribe if they don’t want to receive future emails, but in many cases they won’t bother, and will just hit ‘delete’ instead. Maybe the contact has moved onto new pastures and isn’t using the email address anymore, or perhaps they’re just not interested in the content.
Whatever their reason, this grey data is clogging up your reporting statistics, and removed of it, things may look a lot fresher! It’s also a drain on your resources to send to these accounts, and one that we can avoid!
Our Filter tool now extends to your Data Lists, allowing you to run filters previously exclusive to campaigns onto the data directly. Using this powerful feature, we can scrutinise and remove any contacts who aren’t opening their emails over a long period of time. This helps keep the scope of your audience more focused, and will help maximise your results.
The filter tool is covered in more detail in our Help Documentation, but here’s a quick run through how to remove anyone who hadn’t opened your email in at least 6 months.
In order to filter your data, first you have to be looking at it! Navigate to your chosen list, and then browse the contacts.
To set up this filter, you need to do the following:
- Set the Rule Category to ‘Event Match’ and the Rule Type as “Opened”, then click “OK”
- As we want to filter people who have not opened their emails, click the “Negate Rule” checkbox.
- Clicking ‘Select Object’ will allow you to specify what it is the person hasn’t read. This can be an entire Workspace, Project, Campaign or even a specific launch. Clicking the triangles next to each tier, you can then display the tier beneath it. Once you’re happy with your selection, click the circular radio button next to the object, then click “Okay.
- Finally we need to specify the date range we want to analyse. In this example, we want to check for an event that’s happened within 6 months. Ignoring the other options, go to ‘Event Start Date’ and set it to ‘“Today’s” Date”’. By default, this will be set to “Today Minus”, which is what we want. In the months column, put in ‘6’, then click “Ok”. The red box containing your new rule should now turn blue. You can now click “Apply Filter”.
If your filter doesn’t turn blue, it means something’s not been applied properly. Our Support Team are on station to assist if you’re unsure what’s missing!
Once the filter has been applied, the system will process your request, and when the page loads again, you will be viewing your filtered results. To remove these filtered records from your list permanently, click “Remove From List”, and select the list in question you want them removed from.
There are plenty of settings in this filter you could tweak to get different results, either more specific or more general, or even dedicated filters that leave your data intact, but send only to a specified audience. Our Help Documentation and videos will show you how to do exactly that, and more. Filters really are a powerful tool, and a great way to keep your send lists clean, and your campaign reports current and relevant.
Call On Us
Eric Prydz famously asked people to “call on me,” but here at Adestra we thought we’d go one better and give you a whole team of people to talk to.
Clients are number one at Adestra, driving and shaping our business.
We are the first UK Email Service Provider [ESP] to launch a Customer Charter which clearly sets a standard of service, based on feedback from our clients. The support we provide our clients’ here at Adestra, outlined in this charter, is unique and really sets us apart!
Not only do all of our clients have access to our Oxford-based Support team, but every client has access to our Account Managers, who are further supported by our Account Executives. The Account Management team are here to provide clients with all the best practice and bespoke email marketing strategy advice they need to create really successful campaigns.
And our latest addition to that arsenal is our new “Call Me” Form. Similar to emailing the Support team, but direct to the Account Management team instead.
If you’re an Adestra client, and would like to know more about what you could be doing to increase response rates, want some quick win ideas to make your campaigns stand out, or if you would just like to talk through some different ideas and bounce them off us, please fill in the form, and we’ll give you a call back as soon as we can*.
If you’re not already a client, but would like to find out more, please email moreinfo@adestra.com.
*We promise we won’t be dancing in our tightest lycra when we call you. We save that for weekends.
Adestra to launch the results of 2.2bn email subject lines over afternoon tea ‘on the lawn’ at #MWLive2013
As the official email partner, on June 26th and 27th we’ll be at Marketing Week Live 2013, on stand A133, ready to show you why our enterprise email platform, MessageFocus is the perfect tool for delivering results from your email marketing.
Adestra are proud to be the official email partner for Marketing Week Live 2013 and we’ve got some exciting things planned for the show.
Launch of the 2013 Adestra Subject Line Analysis Report
Your ammunition to write killer subject lines
Our 2013 subject line report analyses the keywords that directly influence the results on email performance across more metrics and sectors than ever before. And we’re giving all visitors to our stand access to the report where you’ll learn the results from 95k email campaigns.
Plus Parry Malm, Account Director at Adestra and author of the report, will present the key findings from the report on both days at the show.
Where: Email & Direct Marketing Theatre
When: Wednesday 26 June: 16:00 – 16:30 and Thursday 17 June: 12:40 – 13:10
What: What keywords work in subject lines – according to 2.2bn emails
“The 2013 subject study is truly ground-breaking. You’ll find out the effect your keywords have on your response rates. Having looked at 2.2bn emails over 95,000 campaigns, you’ll walk away with insights you can put into action as soon as you’re back in the office. You’ll find out things like how “newsletter” can increase unsubscribes, “alert” spikes opens, and “sex” continues to sell, even in subject lines.” Parry Malm, Adestra
______________________________________________________________________________________
Join us for a spot of afternoon tea
We’re proud to be a respected, UK based Email Service Provider with clients all over the world.
We do this with award nominated, 24/7 customer service and advanced technology which is UK hosted and managed.
To celebrate our UK heritage, we’ll be serving afternoon tea ‘on the lawn’ on our stand A137 at 3pm each day. So if you love tea and delicious cakes, then pop along and see us.
RSVP today
______________________________________________________________________________________
Come and see us on stand A137 at Marketing Week Live
Choose Adestra and you’ll enjoy technology and customer service that’s second to none, giving you the resources you need to deliver successful email marketing that delivers results.
Since forming in 2004, we’ve worked hard to become one of the email marketing industry’s most respected names. We’re proud of our enterprise email platform, MessageFocus and our fantastic support services.
For more information on what Adestra are doing at Marketing Week Live, contact us on moreinfo@adestra.com
MessageFocus How-To: Keep your data clean by filtering out inactive contacts
Hello there, and welcome to another MessageFocus top tip. This month we’re making the most of the good weather. So, as we throw open the windows and let in the spring air, we can’t help but think of ways to keep our MessageFocus accounts tidy, too.
If a tree falls in the forest, and nobody is around to hear it, does it make a sound? If that tree is consistently unopened email, it absolutely does, by way of lacklustre campaign performance data.
People can unsubscribe if they don’t want to receive future emails, but in many cases they won’t bother, and will just hit ‘delete’ instead. Maybe the contact has moved onto new pastures and isn’t using the email address anymore, or perhaps they’re just not interested in the content.
Whatever their reason, this grey data is clogging up your reporting statistics, and removed of it, things may look a lot fresher! It’s also a drain on your resources to send to these accounts, and one that we can avoid!
Our Filter tool now extends to your Data Lists, allowing you to run filters previously exclusive to campaigns onto the data directly. Using this powerful feature, we can scrutinise and remove any contacts who aren’t opening their emails over a long period of time. This helps keep the scope of your audience more focused, and will help maximise your results.
The filter tool is covered in more detail in our Help Documentation, but here’s a quick run through how to remove anyone who hadn’t opened your email in at least 6 months.
In order to filter your data, first you have to be looking at it! Navigate to your chosen list, and then browse the contacts.
To set up this filter, you need to do the following:
- Set the Rule Category to ‘Event Match’ and the Rule Type as “Opened”, then click “OK”
- As we want to filter people who have not opened their emails, click the “Negate Rule” checkbox.
- Clicking ‘Select Object’ will allow you to specify what it is the person hasn’t read. This can be an entire Workspace, Project, Campaign or even a specific launch. Clicking the triangles next to each tier, you can then display the tier beneath it. Once you’re happy with your selection, click the circular radio button next to the object, then click “Okay.
- Finally we need to specify the date range we want to analyse. In this example, we want to check for an event that’s happened within 6 months. Ignoring the other options, go to ‘Event Start Date’ and set it to ‘“Today’s” Date”’. By default, this will be set to “Today Minus”, which is what we want. In the months column, put in ‘6’, then click “Ok”. The red box containing your new rule should now turn blue. You can now click “Apply Filter”.
If your filter doesn’t turn blue, it means something’s not been applied properly. Our Support Team are on station to assist if you’re unsure what’s missing!
Once the filter has been applied, the system will process your request, and when the page loads again, you will be viewing your filtered results. To remove these filtered records from your list permanently, click “Remove From List”, and select the list in question you want them removed from.
There are plenty of settings in this filter you could tweak to get different results, either more specific or more general, or even dedicated filters that leave your data intact, but send only to a specified audience. Our Help Documentation and videos will show you how to do exactly that, and more. Filters really are a powerful tool, and a great way to keep your send lists clean, and your campaign reports current and relevant.