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1 month ago by Adestra

50 things we shared about email marketing last week

This post was originally shared by our client but we loved their summary of our Email Summit so much, we wanted to share it with all our readers. Last week Adestra hosted their annual Email Summit at the Royal College of Physicians at Regents Park, London. have been using Adestra as their email marketing…

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2 months ago by Adestra

New Adestra Report Identifies Benchmarks, Best Practices For Digital Marketing Success

Marketers Cite Insufficient Resources, Keeping Pace With Technology As Biggest Challenges DALLAS – October 6, 2016 – Adestra, a worldwide provider of innovative marketing technology software and services, today released The State of Digital Marketing: Benchmarks for Success, a report designed to help organizations establish relevant success targets and overcome common barriers to meeting their…

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2 months ago by Adestra

Nearly a quarter of marketers could be in breach of data protection laws

New research from the IDM and Adestra into personalisation and data habits of digital marketers reveals the importance of understanding the rules around data 28th September 2016, TFM, Adestra stand no.T560 – Unveiling new research at the Technology for Marketing (TFM) show, the Institute of Direct and Digital Marketing (IDM) reveals the use of personalisation…

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3 months ago by Adestra

Improve personalization and segmentation with MessageFocus

Personalization is an important tool in the arsenal of any email marketer looking to boost results. In fact, a brand new study in collaboration with the Institute of Direct and Digital Marketing (IDM) shows that 63 percent of marketers see both increased email and bottom line results from using personalization. With that in mind, over…

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4 months ago by Adestra

Adestra included in European Marketing Automation Report by Independent Research Firm

Research uncovers complexities of Marketing Automation in Europe 10 August 2016–Oxford–Marketing automation in Europe is not a one-size-fits-all approach, companies have unique challenges, sales cycles are longer and more complex, finds Forrester’s July, 2016 report Vendor Landscape: European Marketing Automation Vendors, 2016 Forrester Research, Inc. Following another Forrester survey last year that found the most…

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