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1 week ago by Adestra

Planning for the holidays? What email marketers should do now

OK, don’t hate me. You might not be ready to see any holiday emails yet (and neither are your customers!), but this is the time when most marketers are in the middle of their planning. You’ve probably already reviewed the holiday collection of products and approved which ones have made it to the final list.…

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Holiday email planning

2 weeks ago by Adestra

Testing Tip of the Week: Should you use a teaser email?

As a follow-up from last week’s testing tip, we wanted to delve a little deeper into the idea of using a teaser email to generate interest. Before you start generating ideas, have a think through the situations where this would be appropriate –  a new product launch, perhaps, or a new feature or upcoming event.…

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Content

3 weeks ago by Adestra

Testing Tip of the Week: Intrigue vs detail

A question we are often asked is “how long should an email campaign be?” There are two possible answers to this question. If you’re talking about design, then you need to keep it under a size of 102KB to avoid Gmail clipping your emails. If you’re wondering about the actual space it takes up on…

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Email design illustration

4 weeks ago by Adestra

Testing Tip of the Week: Should you skip prices?

This week, we’re encouraging you to challenge best practice. Just because it works for many others, it doesn’t mean your audience is exactly the same. What’s the only way to find out? You’ve guessed it: testing! Should you include the price of your product or service in your email? Regardless of how long your product…

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1 month ago by Adestra

Testing Tip of the Week: Loss aversion vs benefits

Last week, we started a brand new series of posts designed to help you implement a different form of testing in your email campaigns each week. Now that we’ve discovered 20 alternatives to the ubiquitous ‘read more’, it’s time to do more copy testing – this time playing with emotions. Humans are emotional creatures and…

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click-through

1 month ago by Adestra

Testing Tip of the Week: 20 alternatives to ‘read more’

After the success of our chart of the week series, we’re bringing you another bite-sized piece of content. We’re huge fans of testing and incremental innovation at Adestra, but we know that it’s sometimes easier said than done. Most marketers only perform tests on their subject lines because it’s the easiest part of the campaign to…

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2 months ago by Adestra

What retail brands can learn from other sectors in terms of email

Many times when I read best practice articles and case studies in the marketing media, retail companies are lauded for their innovative approaches and use of digital channels. One channel that I’m thrilled has taken the limelight recently is email. Not only does it have almost unbeatable ROI, but it’s also the golden key to…

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2016-Sector-Census-Webinar

2 months ago by Adestra

Why responsible data-driven marketing is a force for good

Guest Author: Dennis Dayman, Chief Privacy and Security Officer, Return Path The privacy profession isn’t about ruining everyone’s use of the Internet or killing innovation, as some say. We aren’t here to make people’s jobs harder, nor do we want to kill revenue. Like you, we’re always looking for ways to develop and apply ideas…

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