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3 weeks ago by Adestra

Testing tip of the week: How many CTAs should you have?

A few weeks ago we suggested you test the placement of your images in an email. This week we continue the campaign layout tests with a question I’m sure many of you have wondered about: how many links should you include in your campaign? Common knowledge suggests that when we have too much choice we…

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4 weeks ago by Adestra

Global ESP Adestra Wins Customer Service Team of the Year in CSIA Australian Service Excellence Awards

Sydney, Australia – October 26, 2017 – Adestra, a leading provider of innovative marketing technology software and services, has won an award for Customer Service Team of the Year – Medium Businesses, in the Customer Service Institute for Australia’s (CSIA) annual Australian Service Excellence Awards (ASEAs). The ASEAs are Australia’s premier customer service awards event,…

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4 weeks ago by Adestra

Prostate Cancer UK partners with Global MarTech leader Adestra

London, 23rd October 2017 – Prostate Cancer UK has chosen to partner with Adestra, a leading provider of innovative marketing technology software and services to strengthen data integrations and enable timely, one-to-one email communication. Prostate Cancer UK is the UK’s leading men’s health charity, funding vital research and driving awareness of the disease, in order…

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1 month ago by Adestra

Testing tip of the week: A single campaign or a series?

This week’s testing tip is a challenge we find our clients face particularly when it comes to welcome communications. Is it better to have a single campaign or a series of emails welcoming new subscribers and customers? What to test A single welcome email with all the information new contacts need versus a series A…

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1 month ago by Adestra

Testing tip of the week: Using images in email

Email industry best practice recommends a 60/40 image-to-text ratio, not even including the text you overlay on images. What we’d like to challenge you on this week is the way you use those images… Alternative image placements A layout that has been popular in recent years is alternate images and text like in the example…

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1 month ago by Adestra

Taking Software AND a Service to a whole new level

Dear colleagues, clients, partners and friends, Today marks a big day for Adestra. We are delighted to announce that the U.S. Trademark Office has issued a registration for our tagline, Software AND a Service®, and we can happily display a Reservation symbol. While the ‘R’ may seem small, the sentiment is large. It not only…

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Software-and-a-Service-Tagline

2 months ago by Adestra

Testing tip of the week: Intro or straight to the point?

The way subscribers react to content is a very individual thing. By all means read up on case studies and articles and arm yourself with as much industry knowledge as possible – just take it with a pinch of salt and always test your assumptions with your own subscribers rather than theoretical ones. Some email…

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2 months ago by Adestra

Our 3 key takeaways from TFM 2017

Whether you went to TFM (Technology for Marketing) or not, there are few things you may have missed from the UK’s martech-only event held at London Olympia… We attended on both days, chatting to interested marketers on our stand and sharing insights on email marketing strategies and trends. We also enjoyed exchanging thoughts with industry…

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First-Person Marketing

2 months ago by Adestra

Testing tip of the week: The right time to send an email

When is the best time to send an email? You hopefully know by now that there is no magic bullet for this. If, say, 8pm on a Thursday starts working well and all marketers start using it, it will rapidly become the worst time to send. With subscribers opening more and more emails on mobile,…

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time to plan

2 months ago by Adestra

Testing tip of the week: Progress bars in automation programs

We live in an era of impatience. You’ve no doubt read that our attention span averages less than eight seconds, and is likely to decrease further as we continue to be flooded with information from more sources than ever before. So, how do you keep an always-on audience engaged? Our suggested testing tip this week…

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A progress bar will help your subscribers along their journey.
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