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1 day ago by Adestra

Testing Tip of the Week: loss aversion vs benefits

Last week, we started a brand new series of posts designed to help you implement a different form of testing in your email campaigns each week. Now that we’ve discovered 20 alternatives to the ubiquitous ‘read more’, it’s time to do more copy testing – this time playing with emotions. Humans are emotional creatures and…

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1 week ago by Adestra

Testing Tip of the Week: 20 alternatives to ‘read more’

After the success of our chart of the week series, we’re bringing you another bite-sized piece of content. We’re huge fans of testing and incremental innovation at Adestra, but we know that it’s sometimes easier said than done. Most marketers only perform tests on their subject lines because it’s the easiest part of the campaign to…

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4 weeks ago by Adestra

What retail brands can learn from other sectors in terms of email

Many times when I read best practice articles and case studies in the marketing media, retail companies are lauded for their innovative approaches and use of digital channels. One channel that I’m thrilled has taken the limelight recently is email. Not only does it have almost unbeatable ROI, but it’s also the golden key to…

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1 month ago by Adestra

Why responsible data-driven marketing is a force for good

Guest Author: Dennis Dayman, Chief Privacy and Security Officer, Return Path The privacy profession isn’t about ruining everyone’s use of the Internet or killing innovation, as some say. We aren’t here to make people’s jobs harder, nor do we want to kill revenue. Like you, we’re always looking for ways to develop and apply ideas…

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1 month ago by Adestra

Global retailer Figleaves chooses Adestra as marketing technology provider to make campaigns more customer-centric

London, 13th July 2017 – Figleaves, a JD Williams and Company brand, has selected global MarTech provider, Adestra, to strengthen its data integrations and fuel its customer-centric communications as part of adopting a First-Person Marketing approach. The company is an online retailer specializing in designer lingerie, nightwear, swimwear and loungewear for men and women. As…

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2 months ago by Adestra

BlueVenn selects Adestra as its email marketing technology partner

BlueVenn reveal new Adestra email connector, enabling marketers to leverage best-of-breed technologies to create and execute customer-focused marketing campaigns. Bristol, UK & Boston, MA – June 29, 2017 – Leading MarTech providers BlueVenn and Adestra have announced today that they have formed an alliance to combine the Single Customer View, analytics and segmentation capabilities of the…

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2 months ago by Adestra

Adestra is awarded Employer of the Year at the Oxfordshire Business Awards

Oxford, 20th June – Adestra, a leading provider of innovative marketing technology software and services, was selected as the winner for The Hays Employer of the Year Award at the awards ceremony in Oxford on Friday the 16th of June. Adestra was up against other large Oxfordshire businesses including Miele. Some of the selection criteria…

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