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1 year ago by Julia Weller

Customer lifecycle marketing: the first purchase is just the beginning

We’ve been told time and time again that consumers are time poor, impatient and unforgiving. They have high expectations: personalisation, relevancy, a good experience, intolerant to mass-marketing and aggressive selling. But do we really know how our audience would like to be communicated to? One thing you can count on: people that have taken the…

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