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4 years ago by Jim Ellis

Jim’s MessageFocus top tips: January

Happy New Year to you all I hope that you had a good break over the festive season. Mobile was undoubtedly a huge topic in 2012. Digital marketers strived for their slice of the mobile pie either by developing compatible email templates, mobile websites and even shopping environments. And the trend is here to stay…

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4 years ago by Jim Ellis

Jim’s MessageFocus top tips: December

‘Tis the season to be list making. Christmas gifts, groceries, last minute toys for the kids; lists are an inevitable part of the festive season preparations. Data lists also play a big part in email marketing prep this time of year, making sure your seasonal messages get to the right people on time is a…

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4 years ago by Jim Ellis

Jim’s MessageFocus top tips: November

This month we’re going to be doing some MessageFocus detective work as I show you how to locate contacts in your core table using filters. Don’t worry, no magnifying glass or typewriter required! Filtering data in your core table The Support team are often asked whether they can find a contact in a core table…

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4 years ago by Jim Ellis

Jim’s MessageFocus top tips: October

Having a great email, with engaging content that your recipients will love is one thing, but sending it to the junk folder is another. This month I’ll be concentrating on inbox placement. We’ll look at how you can check your email campaigns to ensure you get the best deliverability rate possible when you launch. I’ll…

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4 years ago by Jim Ellis

Jim’s MessageFocus Top Tips: September

I hope everyone’s rested and ready to go at a time that usually marks the start of a busy period for email marketers. For my September instalment of Top Tips I’m going back to basics. This month I’ll be concentrating on how to get HTML templates into your account, what to do when your creative…

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4 years ago by Jim Ellis

Jim’s MessageFocus Top Tips: August

London 2012 is well and truly upon us and now more than ever, your email campaigns need to stand out from the crowd. To make sure your emails are podium ready, this month I’ll be starting from scratch with some simple campaign warm-ups to get your data in shape followed by some simple exercises to…

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4 years ago by Jim Ellis

Jim’s MessageFocus Top Tips: July

Wimbledon’s finished, the hosepipe bans have been lifted, the rain hasn’t stopped (yet!) and it will soon be the Olympics.  To ensure your email creative is in Olympic shape, I’d like to give you three tips on how to save time when creating and sending your email campaigns. 1. Automate your testing With Adestra’s MessageFocus…

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4 years ago by Jim Ellis

Jim’s MessageFocus Top Tips: June

After all the flag waving for the Diamond Jubilee, it’s time to get back to work and, therefore, it must mean it’s time for another instalment of my Top Tips. This month I’ll be showing you how to resend to your non-openers, add personalisation within the HTML Editor and how to personalise a link within…

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4 years ago by Jim Ellis

Jim’s MessageFocus Top Tips

May It’s a new month which must mean it’s time for another instalment of my Top Tips. This month I’ll be showing you how you can add useful links to your campaigns by using the HTML editor, how to improve your brand awareness and deliverability by using custom domains and where to find the help…

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5 years ago by Jim Ellis

Jim’s MessageFocus Fixes

This month covers three useful features within MessageFocus, which are all designed to equip you with greater control of content within your account and save you time during common system processes. The first feature covered this month will enable you to quickly see which .csv files have been imported into a list, allowing you greater…

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