Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

  • Jennifer is Adestra's Head of Marketing Communications and she's been marketing to, for, and with B2B technology companies for the past decade. She has great knowledge of and passion for technology solutions. When she’s not busy nerding-out… actually, nevermind. That hasn’t happened yet. Find her on twitter @JenAtAdestra.

1 month ago by Jennifer Watkiss

Advertisers buy audiences, time for publishers to experiment with new tools and ideas

Marketing automation allows publishers to create a personalized experience for their audience. The word ‘du jour’ is engagement. Everyone wants to engage the audience and persuade readers to like, share and comment on what they’ve read across multiple platforms. Advertisers like it. It helps them validate their purchasing decisions. A recent article by the American Press…

Read full article
think different

2 months ago by Jennifer Watkiss

Do your birthday emails (or lack of) send the right message?

I recently had a birthday! I’m not saying it to solicit gifts and good wishes (though I wouldn’t turn them away), but to remind you that birthdays provide an excellent opportunity to engage with your subscribers. And if you don’t collect data on your customers’ birthdays, use the ‘birthday’ of their big purchase or joining…

Read full article

1 year ago by Jennifer Watkiss

Improve your subject lines like never before

A recent infographic by Sikich pointed out that email marketing can be up to 20 times more effective than other marketing channels, but to get there you need subscribers to open your emails first. The key to that is the subject line. Following the success of our 2013 Subject Line Report, we’ve decided to take…

Read full article

1 year ago by Jennifer Watkiss

Email marketing automation in 2015: where do marketers stand?

Whether you’re new to email marketing automation, or you’re still struggling to make it work, rest assured that you’re not the only one. According to the 2015 Email Industry Census, 24% of companies are uncertain where to focus their marketing automation efforts. A good starting point is simply to look at what your peers are…

Read full article
email-automation

1 year ago by Jennifer Watkiss

How consumer brands are using Twitter cards to attract new email subscribers

Lead Generation Twitter Cards are not just for B2B brands. We explored how consumer brands are using them, and how they could be using App Cards to further develop their relationship with consumers. Ever since Twitter launched its Cards advertising offering in 2013, marketers have been rejoicing in the opportunity to use additional characters and…

Read full article

1 year ago by Jennifer Watkiss

How a timely thank you email can boost your marketing

Interact with your customers right when they’re interested, engaged and expecting to hear from you. How can you make the most of this opportunity? Read on to find out. Thank you emails are a golden opportunity to reach existing customers with a triggered email, which generally achieve a 152% higher open rate. This is because…

Read full article
Thank-you

2 years ago by Jennifer Watkiss

Customer retention – why a purchase isn’t the end of the story

The well-known marketing adage says it costs 6–7 times more to acquire a new customer than it does to retain an existing one. Although acquiring new customers is important, ensuring you have a successful strategy to retain customers can lead to much bigger wins. Existing customers are more familiar with your brand, and are more…

Read full article

2 years ago by Jennifer Watkiss

4 simple steps to include in your data cleaning process

With legislation surrounding data protection becoming stricter (see CAN-SPAM, CASL and the impending new EU regulations), companies need to have clear data processes in place in order to stay on the right side of the law. But while many focus on making sure data collection goes smoothly, data cleaning is just as important. Why spend…

Read full article

2 years ago by Jennifer Watkiss

Grow your email list with top tips for creating converting signup forms

You’ve heard it time and time again. Email is the number one channel for ROI. But how do you convince consumers to subscribe to your emails? Part of the answer lies in your data collection process. A well designed form can successfully encourage visitors to your website to sign up to your emails. Advantages of gathering…

Read full article
Page 1 of 41234