Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

  • Jefferson is a Partnerships Development Director at Adestra. He’s been with us for four years, looking after some of our top email clients and retail focused agencies where he is very well respected.

2 weeks ago by Jefferson Davis

What is the role of email for agencies and their clients?

With email marketing ROI often quoted at £38 per £1 spent (DMA National Email Report) and 80% of agency marketers considering their return as ‘excellent’ or ‘good’ (2016 Email Industry Census), it’s not surprising to see that the agency experts we recently interviewed place great importance on it. Part of our new eGuide How agencies…

Read full article
october-wyevale-garden-centres

1 month ago by Jefferson Davis

The strategies agency marketers use to stand out in the inbox

Brand architects, data specialists, digital pioneers and marketing strategy consultants – all these terms describe agency marketers and the different roles they own as part of providing marketing services to their clients. Regardless of which one you identify with, you probably know that agencies are more agile when it comes to adopting email innovation and…

Read full article
stand out inbox

6 months ago by Jefferson Davis

What makes a successful Black Friday email campaign?

When it comes to the holiday shopping season, Black Friday has become a crucial event for driving sales in the UK. And with email marketing rated as the number one channel for return on investment by 83 percent of marketers, according to our recently published State of Digital Personalisation in 2016 report, it’s not surprising…

Read full article
black-friday

8 months ago by Jefferson Davis

Why should you have a post-purchase strategy?

You’ve heard it all before. Loyal customers are worth up to 10 times as much as their first purchase (White House Office of Consumer Affairs). How come, then, that so few of the emails I receive after purchasing something are targeted to me to make me loyal to the brand? We might be sharing the…

Read full article
happy-customer-shopping

9 months ago by Jefferson Davis

Why you should start asking your email subscribers questions

How many of you have actually asked your customers questions through email? Email can be a great channel for two-way communication, it’s private and not limited by character numbers. Yet a lot of marketers don’t use it in this way. “When customers share their story, they’re not just sharing pain points. They’re actually teaching you…

Read full article

9 months ago by Jefferson Davis

Email sign-up forms: my advice for placement and optimization

We know from the 2016 Email Census that 73% of marketers rate email marketing return on investment (ROI) as ‘excellent’ or ‘good’, high above what is reported for social media. However, browsing a few websites at random, I found that a lot of marketers seem to put their social following links above the fold or…

Read full article