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3 years ago by Jack Lester

How to be sure your email is mobile friendly

In 2013 mobile email is on pace to become bigger than ever. Are you ready? Here’s a cool stat; Christmas Day consistently has the highest number of smartphone activations around the world after we’ve sat ’round the tree and unwrapped our new tablets and smartphones. And according to “Mobile Magazine”, in 2012, over 17 Million Apple and…

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4 years ago by Jack Lester

Bounce your way to fresher data now

So you’ve been growing your data for a while now, collecting sign-ups from your website, forward to a friend forms and share links. After launching your campaign you’re now eagerly awaiting the opens and clicks to come in, however sometimes the percentages are not as high as we’d like them to be. “why hasn’t it launched to everyone in…

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4 years ago by Jack Lester

On The 1st Day of Christmas Adestra sent to me…

…some expert email marketing tips of course. So here we are again, have you started your shopping yet? The Coca-Cola advert’s on the telly, my inbox is filling up with Christmas sales and offers and the lights in town are turned on what seems to be far too soon… but when do we expect Christmas…

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4 years ago by Jack Lester

Do you have a mobile friendly email template? If not what’s stopping you?!

55% of 18-35 year olds read marketing emails on their smartphones, so an email template that’s mobile friendly is absolutely essential! Mobiles have made checking emails simple, you can check your emails anytime, anywhere from being on the train, to sitting at home watching TV. Research from “˜The Mobile Movement’ state that 82% of smartphone…

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