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  • Claire is Content & PR Manager at Adestra. With 10 years’ experience in content writing, she is passionate about delivering clear communications and exploring innovation in the digital sphere. The way to Claire’s heart is through cat memes, peanut butter, and a well-placed semicolon.

1 week ago by Claire Barnes

The 12 emails of Christmas: Milkshakes, apps, and a whole lot of lycra

I’ll be honest, I’m a bit of a millennial cliché. I mean, the facts are all there: I work in marketing, sport a terribly meaningful tattoo, and have occasionally caught myself ordering a limited-edition sour beer at my local microbrewery. To complete the picture (and work off all that smashed avo on toast) I’m also…

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1 month ago by Claire Barnes

The 12 emails of Christmas: Monsters, baubles, and glittery veg

When did the first Christmas email of the year drop into your inbox? Along with the first frost, the first woolly hat, and the first mince pie tentatively proffered by a colleague, it hits on a different day for different people. We can, however, safely predict that at least one of these things has already…

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1 month ago by Claire Barnes

Boo! How did your campaign do?

The jack-o’-lanterns are looking a little the worse for wear, the balloons are beginning to deflate, and we’re all so full of sugar that stringing a full sentence together is proving difficult. Ah, Halloween. Whether you prefer your celebrations spooky or sweet, chances are your inbox was crammed full of spine-tingling special offers, pumpkin emojis,…

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2 months ago by Claire Barnes

Our 2017 email summit: First-Person Marketing at scale

It feels a little like the day after Christmas in our UK offices this afternoon. Not because we’ve been overindulging in leftover Christmas pudding in October, but because yesterday was the biggest EMEA event of the Adestra year: our Email Summit. From digital design strategy to personalization workshops, interactive panels, and industry experts discussing GDPR,…

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Adestra Email Summit 2017

3 months ago by Claire Barnes

Optimization, automation, and bacon rolls at our Breakfast Seminar

What did you have for breakfast this morning? Smashed avo on toast? Kale smoothie? A hasty croissant on your way into work? Here at Adestra we started our day with something a little more satisfying: a Breakfast Seminar in London featuring industry insights, expert speakers, and the opportunity for guests to demo our award-winning email…

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Adestra's Breakfast Seminar