Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

  • Annabel is an Account Executive at Adestra, who thrives on building strong relationships with clients and helping them achieve their email marketing goals. She loves to share the latest tips and tricks on the industry to ensure her clients are getting the most they can out of Adestra.

6 months ago by Annabel Reeve

Voucher emails for Hospitality: being the real deal in your customers’ inboxes

We all get them. Voucher emails flood my inbox on a daily basis, competing against each other with tantalising subject lines and carefully-selected percentage savings designed to be as eye-catching as possible.  We all LOVE to dine out: it’s sociable, enjoyable, relaxing, but can also become very expensive! Restaurant brands know that and those that…

Read full article

1 year ago by Annabel Reeve

Back to basics: email list growth tips for publishing and media marketers

Most email marketers struggle to keep up a steady stream of email content to engage their customers and keep them reading. Publishers and media marketers don’t have this problem as content is their currency. But you have your own obstacles to overcome: List growth Dynamic content/personalisation List maintenance Analytics Segmentation Content automation As we go…

Read full article
Strategy