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  • Anca is Adestra's Content Executive. She absorbs information like a sponge and asks more questions than a five-year old in her quest to find the best of email and digital marketing.

1 week ago by Anca Staples

Three innovative ways to increase your email database

With email’s return on investment reported by the DMA as £38 per £1 spent, it’s not hard to see why marketers are interested in increasing the size of their email database. But what else can you do apart from placing a sign-up form on your website? We looked into some of the most innovative ways of…

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ideas innovation

2 weeks ago by Anca Staples

Three winning strategies for the retail sector this holiday season

‘Tis maybe the season to be jolly, but it’s also the time of the year that requires the most attention for retailers. To make sure all the hard work pays off, you need to choose channels wisely so they can have the biggest impact for return on investment (ROI). While you might have people in your…

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Holiday email planning

2 weeks ago by Anca Staples

Are marketers forgetting to use an important asset they already have?

In the age of increasing data and privacy concerns, consumers expect to see the level of data they share with your company reflected in the communications they receive. And with 63 percent of marketers regarding personalisation as an effective marketing strategy, it’s surprising we don’t see it in use more often. In a new study…

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4 weeks ago by Anca Staples

Discover the 10 automated emails travel marketers should be sending

Automation can transform your email campaigns into powerful, ongoing conversations with new and returning customers. The travel industry is getting better at it – automated programs rated ‘very successful’ rose to 24 percent this year – but with some savvy marketing those rates could skyrocket. So how can travel companies get more from automation? Whether you’re just…

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1 month ago by Anca Staples

New iOS 10 adds unsubscribe option to the top of emails

It’s that time of the year when Apple steals the limelight! They have just announced the launch of iPhone 7 which comes with a new version of iOS, available for download today. Among many exciting new features, the one that will worry email marketers the most is the above-the-fold unsubscribe in the native Mail App.…

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2 months ago by Anca Staples

How publishers can keep subscribers reading and keep them engaged

Creating great articles is one thing, but how do you keep the readers on your site engaged and interacting with more content? Automation programs are helping publishers understand exactly what their audience wants through accurate analytics, targeted email messages and a more personalised experience. What do we mean by automation programs? Primarily we’re talking about…

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4 months ago by Anca Staples

7 questions to ask yourself about mobile optimisation and design

Mobile optimisation has now become a key practice for most marketers, with the 2016 Email Census revealing that 64% of companies are focusing on it. While its importance is certainly not going to diminish (last month registered an all-time high of 59% mobile opens), we shouldn’t lose sight of the bigger picture. Take a moment…

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Mobile Consumers SMS Marketing

4 months ago by Anca Staples

Why modular email design is the way forward

Having different email templates for different purposes is what most marketers would consider as sustainable or relatively long-term email design. However, how many of us haven’t run into problems with that approach? Some of the usual email editing scenarios include: Deleting/adding a section from/to the template Changing the placement of copy, images or general layout Doing something…

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6 months ago by Anca Staples

Agencies see more success with marketing automation but companies plan to follow

With the 2016 Econsultancy/Adestra Email Marketing Census recently published, we want to help you digest it by sharing some of the most interesting stats. Last time we discussed the time spent on different email activities. For this week we’ve chosen automation, as it’s another important facet of email marketing, being cited as the top or second…

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