Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

4 months ago by Anca Staples

Chart of the Week: What is stopping marketers from using more personalisation?

Increased competition in the inbox and increased expectations from consumers have made marketers realise that the need to personalise their communications is more pressing than ever. In fact, it’s the number one area the 1,200 respondents to the 2017 Email Marketing Industry survey indicated as their focus for 2017, chosen by 30% of them. However, willingness to…

Read full article
personalization

5 months ago by Anca Staples

Chart of the Week: Print, Publishing & Media companies love email marketing

It’s no secret by now that confidence in email marketing is growing among practitioners in all sectors. The email address has been referred to as ‘the most valuable piece of data’ marketers can hold, or ‘the passport to the digital world’, and it’s going from strength to strength. As we examined email performance across six…

Read full article
email-marketing-publishing-webinar

5 months ago by Anca Staples

How to match the right retail lifecycle stage to the right customer

Most digital marketers already know the importance of understanding typical customer lifecycle stages, but have you mapped key email campaigns against them? Using a mix of automation, segmentation and personalisation across welcome programs, nurturing and loyalty campaigns can significantly boost the performance. But what does it actually look like? Not all new subscribers are the same…

Read full article
marketing automation

5 months ago by Anca Staples

Chart of the Week: Travel & Hospitality leads the way for very successful email automation programs

Continuing our series of bite-size weekly content, we’re bringing you another set of sector-specific stats. With summer in full swing, it’s time for the Travel & Hospitality industry to be highlighted. Evaluating how six key sectors perform across a range of email activities, the 2016 Email Industry Census – Key Sector Report included a chart…

Read full article
hospitality

6 months ago by Anca Staples

Delivering the extra nudge with email automation and First-Person Marketing

Marketing automation is not new to the email industry, but the 2017 Email Industry Census has revealed it as THE area of focus for marketers this year. Automation capabilities are now even more important than cost when choosing an ESP and success rates are slowly creeping up:  67% of company respondents rated their programs ‘very’…

Read full article

6 months ago by Anca Staples

Which channel offers the biggest reward for the lowest effort?

With only so many hours in a day and increasing pressure to improve results with shrinking or similar budgets, marketers need to choose the channels they invest in wisely. We asked how tactical effectiveness compares to executional difficulty in our State of Digital Marketing – Benchmarks for Success last year and these were the results:…

Read full article

7 months ago by Anca Staples

Chart of the Week: Charities and Non-Profits lead the way for email ROI

This week’s juicy figure comes from our 2016 Email Industry Report – Key Sector Census and it highlights the steady progress that Charities, Government and Not-For-Profit companies have made over the last three years when it comes to squeezing as much as possible from email. And it’s not just ROI they’ve improved, companies in this…

Read full article
Charity hands up
Page 1 of 1012345...10...Last »