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  • Anca is Adestra's Content Executive. She absorbs information like a sponge and asks more questions than a five-year old in her quest to find the best of email and digital marketing.

5 days ago by Anca Staples

Food for thought to help you focus your email marketing in 2017

At the end of a year (calendar of financial, depending on how you operate) and the beginning of another it’s necessary, even if it’s not easy, to take a step back, evaluate and plan. But it’s difficult to stare at a blank piece of paper (or at each other if you’re doing this exercise with…

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Strategy

4 weeks ago by Anca Staples

Reflecting on 2016: The best email campaigns in retail

The beginning of the year is generally a time for reflection and goal-setting. As you analyse the performance of your email campaigns from last year, it’s good to benchmark your results and strategies against others in your sector, and draw inspiration from fellow marketers in other sectors. We’re very proud of what our clients have…

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webinar-10-retail-ideas

1 month ago by Anca Staples

The top email clients of 2016 – mobile growth starts to slow down

The best thing any marketer can do in January is analyse the results from the year just gone, identify areas that need attention, key improvements and successes. To give you a hand, I’ve put together an overview of how email client use has evolved over the course of 2016, which can help guide your strategy…

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Year in Review

2 months ago by Anca Staples

Miss it, miss out: Our top nine email marketing posts of the year

As we close the book on 2016, it’s time to see what made the headlines and what email marketers were most interested in from the amazing range of content we shared this year. Email design was unsurprisingly among the most popular topics on our blog, followed by a broad discussion around change – in the…

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Year in Review

2 months ago by Anca Staples

How email can help ensure safe online shopping this holiday season

As outlined in a recent infographic created by Sainsbury’s Bank (embedded below), the holiday season is a key time of the year to make sure you keep your data safe while shopping online. With 87 percent of UK shoppers making at least one purchase online over the course of a year, helping consumers could sway…

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happy-customer-shopping

3 months ago by Anca Staples

What does it take to stand out in the inbox on Cyber Monday?

With Cyber Monday fast approaching, you’re probably wondering what last-minute tweaks you could do to maximise the impact of your campaigns. To give you a hand, we’ve selected some of the best campaigns from last year and why we think they work well.   Are you using a short punchy message or a catalog design…

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4 months ago by Anca Staples

A roundup of our favourite Black Friday emails and why they work

With Black Friday fast approaching, you probably have your email campaigns already planned, but a little inspiration for last-minute ideas to help you optimise them can’t hurt. To save you time scrolling up and down webpages for ideas and examples, I’ve put together a round-up of emails from last year and why I think they…

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