Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

  • Anca is Adestra's Content Executive. She absorbs information like a sponge and asks more questions than a five-year old in her quest to find the best of email and digital marketing.

3 weeks ago by Anca Staples

What does it take to stand out in the inbox on Cyber Monday?

With Cyber Monday fast approaching, you’re probably wondering what last-minute tweaks you could do to maximise the impact of your campaigns. To give you a hand, we’ve selected some of the best campaigns from last year and why we think they work well.   Are you using a short punchy message or a catalog design…

Read full article

4 weeks ago by Anca Staples

A roundup of our favourite Black Friday emails and why they work

With Black Friday fast approaching, you probably have your email campaigns already planned, but a little inspiration for last-minute ideas to help you optimise them can’t hurt. To save you time scrolling up and down webpages for ideas and examples, I’ve put together a round-up of emails from last year and why I think they…

Read full article
black-friday

2 months ago by Anca Staples

Three innovative ways to increase your email database

With email’s return on investment reported by the DMA as £38 per £1 spent, it’s not hard to see why marketers are interested in increasing the size of their email database. But what else can you do apart from placing a sign-up form on your website? We looked into some of the most innovative ways of…

Read full article
ideas innovation

2 months ago by Anca Staples

Three winning strategies for the retail sector this holiday season

‘Tis maybe the season to be jolly, but it’s also the time of the year that requires the most attention for retailers. To make sure all the hard work pays off, you need to choose channels wisely so they can have the biggest impact for return on investment (ROI). While you might have people in your…

Read full article
Holiday email planning

2 months ago by Anca Staples

Are marketers forgetting to use an important asset they already have?

In the age of increasing data and privacy concerns, consumers expect to see the level of data they share with your company reflected in the communications they receive. And with 63 percent of marketers regarding personalisation as an effective marketing strategy, it’s surprising we don’t see it in use more often. In a new study…

Read full article
personalisation

2 months ago by Anca Staples

Discover the 10 automated emails travel marketers should be sending

Automation can transform your email campaigns into powerful, ongoing conversations with new and returning customers. The travel industry is getting better at it – automated programs rated ‘very successful’ rose to 24 percent this year – but with some savvy marketing those rates could skyrocket. So how can travel companies get more from automation? Whether you’re just…

Read full article
bucket-spade-travel

3 months ago by Anca Staples

New iOS 10 adds unsubscribe option to the top of emails

It’s that time of the year when Apple steals the limelight! They have just announced the launch of iPhone 7 which comes with a new version of iOS, available for download today. Among many exciting new features, the one that will worry email marketers the most is the above-the-fold unsubscribe in the native Mail App.…

Read full article

4 months ago by Anca Staples

How publishers can keep subscribers reading and keep them engaged

Creating great articles is one thing, but how do you keep the readers on your site engaged and interacting with more content? Automation programs are helping publishers understand exactly what their audience wants through accurate analytics, targeted email messages and a more personalised experience. What do we mean by automation programs? Primarily we’re talking about…

Read full article
email-automation
Page 1 of 712345...Last »