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  • Anca is Adestra's Content Executive. She absorbs information like a sponge and asks more questions than a five-year old in her quest to find the best of email and digital marketing.

3 hours ago by Anca Staples

A modern approach to designing survey emails

Let’s face it, no one wakes up in the morning dying to fill in a survey. But we can all agree that the insight they deliver can offer incredible insight into how customers use products or services; insight which you can use to inform their future development. So how do survey companies get past the…

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Strategy

3 days ago by Anca Staples

Chart of the week: Growth in mobile email opens slows down

The media has proclaimed every year for the past five or so as the ‘year of mobile’ so perhaps we would be better off calling it the ‘decade of mobile’ or ‘era of mobile’. With steady growth in many areas including email opens, it seems like mobile growth is starting to slow down. Our email…

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Mobile Consumers SMS Marketing

5 days ago by Anca Staples

What is the toughest weapon for email marketers in 2017?

The 2017 Econsultancy/Adestra Email Marketing Industry Census has just been published and it brings with it a flurry of exciting insight into our industry. And one of the heroes of this year’s report is¬†undoubtedly¬†personalisation. We’ve said it time and time again, today’s consumers don’t just appreciate communications that are personalised to them, they expect them.…

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list building

2 weeks ago by Anca Staples

How will Easter affect retailers’ email engagement?

Every year there is a flurry of articles predicting and then¬†dissecting the results of the Christmas period, but little seems to be published about Easter. Although a much smaller sales opportunity, Easter is starting to gain momentum as a key retail date so I thought it would be good to share some email stats around…

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Easter

2 weeks ago by Anca Staples

Chart of the week: Which types of data do marketers collect?

In the age of shrinking attention spans and short punchy content, we’ve decided to bring you a new type of weekly posts. Stats and numbers are a great way to take the pulse of an industry, evaluate a tactic or solution and grab attention in a presentation. That’s why I’m going to start sharing a…

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Data-analysis

1 month ago by Anca Staples

How do you future-proof your email templates?

Visual identity is an important part of what makes a brand recognisable and unique. As marketers, we care deeply about our brand’s logo, colours, fonts and style. Although the email environment is more restrictive than web in terms of rendering, that shouldn’t be an excuse for ignoring the way we approach email design and the…

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Future-email-editor

1 month ago by Anca Staples

More than ‘Hello’ – welcome emails that fuel First-Person Marketing

‘Subscription or sign-up to website’ is the most popular email trigger used by both in-house and agency marketers with 46 percent of them using it (2016 Email Census). Not surprising considering welcome emails are also the most opened campaign according to a study from MarketingSherpa. But while you can have a welcome email with the…

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personalisation

2 months ago by Anca Staples

Food for thought to help you focus your email marketing in 2017

At the end of a year (calendar of financial, depending on how you operate) and the beginning of another it’s necessary, even if it’s not easy, to take a step back, evaluate and plan. But it’s difficult to stare at a blank piece of paper (or at each other if you’re doing this exercise with…

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Strategy
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