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  • Antony is a member of the IDM and a Key Account Manager at Adestra. He has over 15 years experience of working in direct marketing, and is very passionate about how data affects the success of marketing. Follow him on Twitter @Antony_Adestra.

3 weeks ago by Antony Humphreys

Will GDPR affect marketers’ ability to personalise communication?

With a 29 percent growth in marketers focusing on personalisation in 2016, it’s clear that marketers are starting to see the benefits of using this strategy. However, with ever-tightening data regulations in Europe and abroad, it’s important to make sure that you collect and use data in a compliant manner. Here are some key points…

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