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  • Antony is a member of the IDM and a Key Account Manager at Adestra. He has over 15 years experience of working in direct marketing, and is very passionate about how data affects the success of marketing. Follow him on Twitter @Antony_Adestra.

12 months ago by Antony Humphreys

Millennials prefer email as a marketing channel, so what should you include?

The marketing industry media has exploded with articles about Millennials, but with so much out there how can you know what is actually accurate information? And furthermore, how can you use that when you create email campaigns targeted at them? We’ve analysed the information out there and pulled these useful snippets for you: Who are…

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Mobile Consumers SMS Marketing