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  • Aimée is an Account Executive here at Adestra. She has a proactive approach to our clients' email marketing needs and enjoys working closely with the clients to develop a deep understanding of the platform in order to reach the optimum outcome for all.

6 months ago by Aimee Howell

Never-active email subscribers and how to deal with them

Never-active email subscribers are contacts who have never engaged with an email. Marketers should be wary of these as they can ultimately affect deliverability if they continue to be sent email campaigns. There are a few reasons as to why your reports are not showing any engagement for those particular contacts: They may have signed…

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