High delivery rates means higher response rates
April 2012 | This colourful and exciting email with its great offer has achieved an open rate of 55% and a 7.4% click rate. The delivery rate however is the most impressive at 99%, proving that not only is this a performing campaign but a performing database.
Company name: Media 10
On behalf of: Grand Designs Live
Designed and developed by:
Subject line: tastecard giveaway plus fantastic ticket offer
Open: 55% (of attempted)
Click: 7.4% (of attempted)
With the Grand Designs Live show coming up in early May, Media 10 wanted to give their email subscribers a chance to register early in March with a great offer.
- Encourage subscribers to register for the show early.
- Add value for their email recipients to keep response rates high.
What makes this a performing campaign?
Although the subject line and excellent ticket and tastecard offer has created a huge response from the recipients, there is an underlying and far more important reason that makes this email campaign performing.
The creative and the deliverability
The creative for Grand Designs Live email campaign is colourful and makes use of arrows and coloured banners for clear concise calls to action. The email is made up of a number of block images, puzzled together and linked to the various calls to action. A group of block images used for an email template could often be considered bad practice as this could cause deliverability problems for certain email clients and cause the email to be classed as spam due to a high image to text ratio. However Media 10 are Sender Score Certified, which means that they are whitelisted as a trusted sender with a number of ISPs. For example, this campaign has a 99% delivery rate and images are immediately visible to Yahoo! and hotmail on receipt of the email. Therefore they can take advantage of using as much imagery as possible to create email campaigns that elicit high responses from recipients.
Media 10’s Sender Score Certification is managed through Adestra and Return Path to ensure that they are guaranteed performing delivery rates and email campaigns. In order to qualify for certification and to maintain their certification, Media 10 must follow best practice data collection and management policies which makes for an up-to-date database of recipients which are highly responsive.
This colourful and exciting email with its great offer has achieved an open rate of 55% and a 7.4% click rate. The delivery rate however is the most impressive at 99%, proving that not only is this a performing campaign but a performing database.
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Full email campaign