The Adestra Approach

According to the eConsultancy/Adestra Email Marketing Industry Census, UK email marketers know they can get better–68% feel they can improve their email marketing. Most also have many opportunities for quick wins. As an example, deliverability problems have affected 51% of respondents. For the first time, the census reports that company marketers estimate that 11% of their budget has been wasted because of it.

Adestra's approach is not one size fits all. It tackles problems as they affect your business so you can achieve real benefit. We work with you to deploy technology and use our strategic expertise to identify the quick wins in your email marketing.

This collaborative approach ensures that Adestra and you work in partnership to evolve and achieve your email marketing objectives.

The Approach in Action

Unsubscribe Program:

Quick Win: Staying Legally Compliant

This publisher produces business information via newsletters, magazines, web sites, events and more. With both B2B and B2C contacts and a number of databases acquired through corporate acquisition, they have been faced with challenges in staying compliant with data protection laws whilst ensuring that the mailing universe was maintained. Adestra now manage over 1000 different unsubscribe lists which are updated in real time. There is now an automated feed back to the client's database. This level of sophistication was not possible through their existing set up.

Viral Marketing:

Quick Win: Build the Database

This high street retailer has launched a new product range online which is one of the most successful launch stories in the UK today. Promoted heavily online, the immediate objective was to build the client database. Adestra have worked with the client’s agency to provide a complete viral solution encouraging member-get-member list building which is still in operation today, and one of the main drivers of database growth.

Behavioural Targeting:

Quick Win: Driving Incremental Sales

This major home shopping company sell DVDs, Books, CDs and more, direct to the consumer online. Originally pushing out a generic newsletter to all customers, we’ve devised a follow up program based upon what recipients do as a result of receiving the email; including purchases, click, abandon baskets and more. The program is generating significant incremental revenues especially during the Christmas period, and has been one of the main drivers to help achieve their financial targets.

Please contact us for more information.