News release: - 7th April 2006

BBCShop.com appoints Adestra for email marketing offensive

Oxford, UK–Online BBC Shop, www.bbcshop.com, will now be working with Adestra to implement and manage its email marketing communications. The popular BBC Shop website uses email marketing to target its large database promoting a range of over 4,000 current products including audio books, DVDs, magazine subscriptions, books and toys.

Due to the nature of its industry, BBC Shop is reliant on email campaigns to generate new and repeat business and this medium is core to its online strategy.

Carol Hornsby-Smith, marketing manager at BBC Shop says: “We are pleased to be working with Adestra and look forward to improving our email marketing communications with our customers, across the whole range of books, audiobooks, DVDs and magazine subscriptions.”

Adestra proved that it can provide not only a market-leading product, Message Focus, but as importantly, first class customer service and support.

Paul Crabtree, marketing director at Adestra, adds: “For any large scale email broadcaster, ie those targeting over 100,000 recipients at once, a flexible management system backed up with responsive customer service is critical. We are delighted to be assisting the BBC Shop in its growth plans.”

Adestra Message Focus Email Marketing Tool

Adestra’s Message Focus email marketing tool is today’s leading email marketing system and the only one designed for advanced email marketers. Web-based, this ASP application enables users to manage all aspects of their email marketing program–message design, data management, broadcasting for optimal deliverability and detailed reporting all through a secure web interface with no software installations. Through their development team, Adestra are continually developing its product offerings to keep clients ahead of changing legislation and technical developments.

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About Adestra Ltd

Fast, responsive and knowledgeable

Adestra is an email marketing agency with one aim–to be the email marketers' first choice partner. Working closely with our clients to meet their individual email marketing needs, Adestra provide ASP email marketing tools and email marketing bureau services to UK companies operating in the B2B and B2C marketplaces.

Adestra's Message Focus email marketing tool is today's best email marketing system and the only one designed for advanced email marketers. Web-based, this ASP application enables users to manage all aspects of their email marketing program–message design, data management, broadcasting for optimal deliverability and detailed reporting all through a secure web interface with no software installations.

Adestra’s product and corporate information is located at www.adestra.co.uk

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