News release: - 13th April 2007
Adestra’s MessageFocus streamlines agency email marketing sign-off procedure
Email campaigns late out because you couldn’t get hold of the client? Inaccuracies or missing information in the content? – make sure your sign-off procedure is watertight, with full audit trails. At Internet World/IDMF2007, Adestra will be unveiling a new tool within its MessageFocus ASP email marketing platform which speeds up and improves campaign sign-off procedures – ideal for busy marketing agencies and list brokers.
This extra product functionality makes Adestra’s Message Focus the most comprehensive workflow management tool for email marketing agencies on the market. It enables the lifecycle of a campaign to be monitored – from the initial creative, through to broadcast and then tracking its Return On Investment.
The approvals process is made quicker–no more calling people chasing for sign offs, more accurate – as it reduces errors, and better–as you have audit trails allowing full accountability. Ultimately, no campaigns can be broadcast without final approval from the client/key allocated people.
In addition to sign-off procedures and audit trails, Adestra’s MessageFocus is very agency friendly as it allows read access for assigned individual clients, special print views for reporting and even tools to make billing easier.
Paul Crabtree, marketing director at Adestra, says: “We see this new tool for Message Focus strengthening our key relationships with email marketing agencies. It effectively streamlines the sign-off procedure, with an extra layer of approval and peace of mind, plus an audit trail for full accountability.”
“Clearly agencies strive to ensure that the design and execution of campaigns is first rate, and our new system now also helps them ensure a structured approach to workflow management including, crucially, getting sign-off from the key individuals”.
The new procedure is also ideal for list brokers who need to restrict permissions to their valuable data – therefore clients can be allowed to view and sign-off campaigns but cannot see the database.
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About Adestra Ltd
Fast, responsive and knowledgeable
Adestra is an email marketing agency with one aim–to be the email marketers’ first choice partner. Working closely with our clients to meet their individual email marketing needs, Adestra provide ASP email marketing tools and email marketing bureau services to UK companies operating in the B2B and B2C marketplaces.
Adestra’s Message Focus email marketing tool is today’s best email marketing system and the only one designed for advanced email marketers. Web-based, this ASP application enables users to manage all aspects of their email marketing program–message design, data management, broadcasting for optimal deliverability and detailed reporting all through a secure web interface with no software installations.
Adestra’s product and corporate information is located at http://www.adestra.co.uk
Press Contacts
Jim Buchanan, PR Consultant
Em: Jim.Buchanan@adestra.com
Tel: 07725 25 71 94
Paul Crabtree, Marketing Director
Em: Paul.Crabtree@adestra.com
Tel: 01865 24 24 25
