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Adestra Expert Certification

Are you an Adestra Expert? Become a certified MessageFocus user by completing one of our CPD-accredited training courses, and take your team’s email marketing expertise to the next level.

Whether you’re relatively new to the world of email marketing or an industry pro looking to validate your existing expertise, our training team will help you find the right selection of modules for your skill-set. There are three levels of Expert certification, each comprised of individual hour-long modules covering a different aspect of the platform and how you can best use it to become a driver of real marketing success for your organisation.

The Certified User Training was really helpful when getting started with Adestra. From someone who hadn’t used an email marketing system before, it was a good introduction giving great oversight of what is possible with the system. Recommended. – Amy Clark, Senior Digital Officer at World Animal Protection UK

Benefits of training

Becoming an Adestra Expert, or having one within your team, offers multiple benefits on an organizational level as well as an individual one. As an individual, you will gain confidence in the platform and gain credibility as the ‘go-to’ person for all things MessageFocus. Your increased mastery of the platform and familiarity with its more intricate features will open up further marketing possibilities, increase your productivity, and help expand the reach and impact of your email campaigns.

As a marketing manager or team leader, you will be able to rest assured knowing that your email marketing output is being managed by highly-skilled platform experts who are maximizing the benefits of your MessageFocus account – after all, why invest in a tool if you’re not going to use it to its fullest extent? Look out for Adestra Expert certification on CVs, too, and ensure any new hires are able to hit the ground running.

 

Training

 

What kind of expert do you want to be?

 

Adestra Certified User

Our Adestra Certified User prograWhat kind of Expert are you?m is comprised of four key modules, each followed by a multiple-choice examination for your to complete. The course is designed to provide users with the essential skills needed to get the best out of MessageFocus, and covers the following:

  • Getting Started with Adestra MessageFocus
  • Marketing Automation with MessageFocus
  • Advanced Reporting and Exporting
  • Testing and Optimizing Your Email Campaigns

Adestra Certified SuperUser

Those seeking to gain SuperUser status can be at any stage in their MessageFocus journey, but will have an interest in exploiting their data to better effect with a view to developing personalized, highly-relevant campaigns. The program is comprised of seven modules:

  • Getting Started with Adestra MessageFocus
  • Marketing Automation with MessageFocus
  • Advanced Reporting and Exporting
  • Testing & Optimizing Your Email Campaigns
  • Using Filters to Create Target Groups
  • Managing Your Data in MessageFocus
  • Building Sign-Up Forms & Preference Centers

Adestra Certified Administrator 

A Certified Administrator may well have responsibility for a wider marketing team, or be entrusted with the management of multiple clients’ data. This program comprises six modules, and places a greater emphasis on maintaining clean, organised data:

  • Getting Started with Adestra MessageFocus
  • Marketing Automation with MessageFocus
  • Advanced Reporting and Exporting
  • Testing & Optimizing Your Email Campaigns
  • Managing Your Data in MessageFocus
  • Administering Your MessageFocus Account

Back to School with MessageFocus

As part of our 2017 ‘Back to School’ campaign we’re offering great savings of £100, £150, or £175 if you book onto a full course of User, SuperUser, or Administrator modules. Talk to your Account Manager or a member of our Training team on training@adestra.com