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Adestra Email Summit 2017

Thank you to all those who attended our Email Summit this year at RIBA! We know many of you were inspired by our clients’ stories and industry presentations, so we hope you enjoy the recordings below. Feel free to share them with your colleagues who couldn’t make it.

We hope to see you again next year!


“I thoroughly enjoyed the Adestra Email Summit, it is something I look forward to going to every year. It is great to meet other like-minded email marketers who are enthusiastic for the Adestra platform and for email marketing as a channel.”
Becky Townson-Hughes, Fat Media

“Thanks so much for another great Summit, I really looked forward to attending and it certainly didn’t disappoint!”
Juliet Boyles, Whittard of Chelsea

Main stream presentations

2017 trends in email marketing – Seán Donnelly, Econsultancy

What are the biggest opportunities for digital marketers and what should you consider when deciding tactical priorities? Sean shared highlights from this year’s Email Marketing Industry Census and some inspiring case studies to help you get ahead in 2018.
You can access the slides here

10 key marketing impacts of the GDPR – Rosemary Smith, Director, Opt-4

From May 2018, the GDPR will affect all processing of personal data including email marketing. This presentation outlines the key impacts on marketing consent and profiling, and provides practical ideas on how to make your email campaigns legal.
You can access the slides here

Email: The evolving landscape – Ryan Phelan, VP of Marketing Insights, Adestra

Challenges always abound when we as marketers work to incorporate innovation into the normal course of our communications. It takes time but also focus to ensure that you’re implementing the right programs and moving in the right direction. From acquisition to GDPR, Ryan reviewed what marketers are doing globally to align themselves to First-Person Marketing principles and what you can do to ensure you’re on the cutting edge.
You can access the slides here

How will you increase customer engagement in 2018? – Dr Dave Chaffey, co-CEO and co-Founder of Smart Insights

How to keep our audiences engaged in order to meet our conversion and retention goals is one of the biggest challenges for marketers today. In this session, Dave Chaffey took us through the main recommendations of the Improving Engagement in 2018 report and gave examples of techniques that leading brands are using to increase engagement across the customer lifecycle.
You can access the slides here

Basecamp presentations

Automation

Josh Hill, Senior CRM Marketing Manager at Parkinson’s UK

Parkinson’s UK joined Adestra just under a year ago. Since then, they have made incredible progress in enhancing their supporter experience using automation. Josh explained how they built a strategy and successfully launched welcome programs for new donors, developing their supporter journeys and transactional emails. Discover how they achieved this within a narrow time-frame and delivered on their objectives.
You can access the slides here

Personalisation

Bill Brand, Subscriptions and CRM Manager at Last Word Media Ltd

Personalisation drives customer loyalty and improved ROI, yet only 15% of marketers use it successfully. Bill explained how Last Word Media has overcome data challenges, used segmentation and tested personalized content to find out what works to improve their email ROI. His presentation was followed by an interactive session in which we challenged the audience to create a personalisation strategy for a range of scenarios.
You can access the slides here

Optimisation

Elisabeth Forseth, Head of CRM at MyOptique Group

Elisabeth explained how MyOptique Group have been on a journey of continuous improvement: refining data quality and implementing a testing plan to meet KPIs around new customer acquisition, customer engagement and conversion rates. She reflected on the challenges they have faced, how they overcame them and the exceptional impact this strategy has had on their email ROI.
You can access the slides here

Integration

Mark Parrish, eCommerce Trading Manager for Wolseley

We all know email doesn’t exist in a silo. Mark explained how Wolseley integrate with Adestra Partner Fresh Relevance to deliver real-time personalized content, enriching their customer experience online and via email. By using abandoned basket emails, product recommendations, segment builders, pop-ups and countdown timers, Wolseley ensure they are always engaging throughout their customer journey. Find out how they created this winning strategy and continue to deliver results.
You can access the slides here