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Adestra announces updates to MessageFocus Conversion Capture for optimized abandoned basket campaign performance

Encouraging basket abandoners to complete their online purchases can be challenging. Sometimes shoppers need a nudge. Conversion Capture from Adestra can help you win back valuable lost business. Quickly. Easily. Effectively.

To increase abandoned basket email effectiveness even further, Adestra have released two new Conversion Capture feature updates:

  • A/B split testing – Optimize your abandoned basket emails with MessageFocus A/B split testing. Whether it’s testing subject lines or email creative – split-testing will let your customers show you what works best.  MessageFocus split-testing makes it easy to test your abandoned basket campaign on an on-going basis, optimizing your emails for conversion every time.
  • Multi-step campaigns – Your first abandoned basket email may not capture your customers’ attention. So send them a series of emails, each one optimized for conversion. With MessageFocus email automation features, you can easily set up multi-step abandoned basket campaigns, however simple or complex.

Adestra’s CTO, Steve Denner, comments:

“Creating an abandoned basket email is the first step in recapturing lost sales, but being able to optimize those emails and ensure they are delivering the highest return is the next challenge. By being able to split-test your abandoned basket emails, and create a multi-step abandoned basket program, you can truly optimize your emails for conversion. These new features, adding to the already leading feature suite provided by Conversion Capture for delivering one-to-one, personalized communications to your abandoned basket customers, give marketers the tools they need to win back lost sales efficiently and effectively.”

For further details visit:

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Press Contacts

Reena Mistry – Marketing Director,, +44 (0)1865 242425

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