5 tips to staying in control of marketing automation
Whether you think the ‘Internet of Things’ is a just a buzzword or slowly becoming reality, there is no denying that the evolution of technology is affecting our lives. However, it takes a while for us to understand how to use new technology effectively.
In the realm of marketing, automation is a major technology advancement. Yet, according to the 2014 Email Industry Census , 55% of respondents considered their automation capabilities basic and only 6% found it very successful. Why is that? It might be because many still have to realise how to use automation to their advantage without draining their resources.
So in a world where if you don’t have the technology you’re not allowed to play, how do you get the best out of automation? Steve Denner gives 5 tips on that including how to stay in control, integrate and test the capabilities of automation in your company…