Adestra at Marketing Week Live: Introducing Conversion Capture – a new tool to convert online abandoners

Adestra stand No A129 – Being unveiled at Marketing Week Live 2012 is a new feature within Adestra’s MessageFocus email marketing platform – Conversion Capture. This new functionality aims to tackle a growing problem for media owners: lost customers.  Marketers can identify when a visitor has dropped off a transaction process, and automatically targets them with relevant and real-time email campaigns to remind them of the abandonment and encourage action.

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Clearly these visitors (or ‘nearly-customers’) are hot leads, yet for some reason they leave mid-way through completing something on a website, so a relevant, timely email is proven to help re-activate them. It works by capturing the information needed to re-engage a site visitor, such as name, email address and the contents of their basket using cookie-less technology.  This enables extremely persuasive communications designed to re-engage the abandoner:  using highly personalised, one-to-one and relevant messages.

Timing is crucial explains Steve Denner, Director at Adestra: “Conversion Capture enables real-time, highly personalised follow-up with abandoners to re-engage them. It’s an ideal tool for marketers and one that’s fully integrated into MessageFocus to make a powerful digital marketing platform.”

Conversion Capture is built into Adestra’s MessageFocus, so it becomes a complete and flexible system, with all the associated benefits of a top ESP, including deliverability and reporting. Conversion Capture provides a range of reports for marketers: from a one-page summary, down to data on each individual customer. It can display the captured amount and the percentage of customers that have been converted, showing you how much revenue has been captured using the technology.

Why not come and join us for a glass of bubbly and a demo of new MessageFocus Conversion Capture – we’re on stand A129

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Also at Marketing Week Live 2012

Look out for the two speaking slots from the Adestra team at Marketing Week Live:

Date: 27th June 2012 15.20 – 15.50 (Email theatre)
Title: And the best subject line ever is…
Synopsis: Every digital marketer knows the importance of subject lines, and yet they are often an afterthought in the campaign generation process.  But what is the best subject line ever?
Speaker: Parry Malm, Account Director, Adestra

Date: 28th June 2012 13.20 – 13.50 (Email theatre)
Title: The Art of Conversation: Encouraging your recipients to spread your message
Synopsis: The key to engaging your customer and transforming them into brand advocates is to talk to them intelligently and appropriately. This presentation looks at how engaging campaigns, strategically placed social facilities and the use of incentivisation, can all help to transform your email addresses into brand advocates.
Speaker: Tom Irish, Account Manager, Adestra

For more information please email press@adestra.com