Thank you to those who joined us for the webinar on Wednesday. It was a great session where we heard from Linus Gregoriadis, Parry Malm and Steve Denner about the results from the Adestra and Econsultancy Email Marketing Industry Census 2012 and how the industry will drive forward into 2012.
Thank you to Linus Gregoriadis who joined us from Econsultancy to present the findings of the Census. The overall finding is that since 2008, email has been seen as a channel that consistently delivers ROI. For 2011 email came out second highest with 70% of those surveyed rating email as “excellent” or “good” for ROI.
Other main findings:
To request your copy of the Census click here.
After Linus we heard from Parry Malm, Account Director at Adestra about what these results actually mean in practice for the marketer. The main thing to take away here is that although segmentation and targeting comes out on top for ROI, batch and blast still has its place. Creating the balance between these two is key to a good communication strategy that will drive results.
Steve Denner, one of Adestra’s founding Directors, joined us for the panel discussion and we had some interesting questions about how to best optimise a campaign for mobile devices – to find out more about this click here. There were also questions on data security and how to change attitudes from “load and blast” to a more targeted approach.
Another question we had was “Can Adestra identify the device from which the email is being read?” This was an extremely timely question as we are launching our email client detection feature which gives a comprehensive analysis of the email clients used by recipients opening emails, helping marketers make an informed decision on where they should focus their design efforts. Watch this space!
If you would like to view the recorded version of the email click here.
Have you registered for the next webinar?
Date: Wed 25 April 2012
Time: 12:30 – 13:00 BST
*Post webinar a recorded version will be sent to all
registrants whether they attended or not
Gone are the days of ‘spray and pray’. B2C and B2B marketers alike need to know the value of talking to their customers rather than at them. Dialogue beats monologue every time and your customers are your greatest advocates. Email is not passive – it is an active experience about sharing. As such, we need to create content that people will want to pass on. Content, in other words that can go viral and bring you new customers.
What you will learn:
1. Create conversation – Speak intelligently to your customers rather than at them.
2. Create advocates – Turn your customers into your cheerleaders.
3. Create simplicity – Making sure your communications plan is working for you and not the other way around.
4. The benefits of loyalty – Satisfied customers will speak with you and for you.