LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has launched LiveCertified, an alliance program for Email Service Providers (ESP) and other email marketing ecosystem partners. The program is designed to help ESPs and data partners stay up to date on the latest email ad serving and revenue generation technology available through LiveIntent. It also ensures that mutual clients are able to implement LiveIntent LiveTags with ease, making real-time advertising in email a turnkey and profitable solution for LiveCertified partners and their clients.
As part of the launch, LiveIntent has announced key partnerships with ESPs who have already joined the LiveCertified program, Adestra being one of them.
“The LiveCertified program is about compatibility and client growth.” said Henry Hyder-Smith, Managing Director of ESP Adestra. “As a member, our clients know that our LiveTag parameters have been tested and work as expected. We’re excited to partner with LiveIntent and help our clients increase their email publishing revenue.”
ESPs in the program can now offer their customers a simple way to include real-time ads in their emails without additional add-ons or development. ESP integration with LiveCertified offers publishers a way to offset the costs of sending email to customers, while helping advertisers and brands reach consumers where they spend the most time: their email inbox.
Before participating in the LiveCertified program, partners simply have their implementation and LiveTag parameters vetted by LiveIntent. Acceptance into the program certifies that partners are compatible with the latest LiveIntent LiveTag capabilities, which enable publishers and advertisers to buy and sell display ads within email newsletters, alerts and notifications.
Thank you to everyone who attended our webinar yesterday, I hope it has left you with lots to think about with regards to SMS.
SMS is the most widely used mobile technology and 90% of SMS sent, are read within 15 minutes of receiving. SMS can work hand in hand with any other forms of marketing helping you to build an opt-in database. If you place an advert in a newspaper how do you know how well it has done? You’re left with only brand awareness to measure ROI, whereas if you place an SMS call to action on that newspaper advert you could see that you had x number of people requesting further information as a direct result because of the keyword used in the advert. Different keywords could be used for different mediums, acting as a unique identifier per medium allowing you to identify the most effective campaigns and stream line future campaigns.
We also looked at how SMS can work well with email as it is a great way to encourage people to sign up to your email communications when they may not necessarily be near a computer. For example rather than having someone with a clip board collecting email addresses at an event which you may or may not be able to read accurately when manually entering them into your system.
If you would like to see how SMS and email can work together, text the word ‘subscribe’ and your email address to 81222 in order to sign up to Adestra’s email communications.
Covered within the Q & A section we also discussed the legalities surrounding SMS, similar to email, SMS is covered by the Privacy and Electronic Communications regulations (PECR), which states that in order to send marketing communications via SMS you must have opt in consent, or is covered by soft opt-in. Make sure you are not sending unwanted SMS’s, as unwanted texts will annoy recipients, more so than other forms of marketing due to the personal nature of the mobile phone.
Have you registered for our next webinar?
The Adestra & Econsultancy Email Marketing Industry Census 2012
Date: Wed 28 March 2012
Time: 15:00 – 16:00 BST
Duration: 60 minutes
*Post webinar a recorded version will be sent to all
registrants whether they attended or not
The Adestra and Econsultancy Email Marketing Census results are hot off the press. This is your exclusive invitation to our special feature webinar to launch this report. This year, the focus has done a 180 degree spin – marketers are switching back to the demonstrative ROI of email marketing. The main challenges surround fundamental topics, including interoperability, database maintenance, and automation.
This webinar will give you a unique insight into the census results and how you need to adapt to stay ahead of the game. As an additional bonus, all attendees will also receive a copy of the report worth £250.
What you will learn:
1. Top line results – where is email marketing at as an industry?
2. How are marketers overcoming challenges of platform integration?
3. What are the key database maintenance strategies being used by market leaders?
4. How are email marketers benefiting from automation, in terms of both time and money?
A friend of mine asked me recently “how do I get my email lists going?”. He knew he needed to get his message out to more people, but wondered how you go about building up your own lists without buying in any data? Not only is this a common question from start-ups and small businesses, but often one asked when clients of ours have established email programs where their list size may be stagnating or even shrinking. I had also just finished reading this excellent article on the same subject over at EmailCritic.com which inspired some thoughts here.
A great phrase I can borrow (doffing my cap to Tim Watson, Email Consultant, in the process) is don’t fall in to the trap of “FIRE! AIM! READY!” which is often what people do when they realise they need email addresses. That is to say, put together the plan of what you want to try to achieve first before going about implementing any random new scheme to collect addresses.
One of the fine people you’ll find on Word To The Wise, Laura Atkins (one of the people in the email world I respect the most) – says “Have all your emails, templates, offers and processes in place before you collect your first email address.” When doing so, there’s some key things most people don’t do and then regret it. Below you’ll find a list of all the points I chatted to my friend about – some through experience and others I gathered from a variety of sources from around the industry. Hopefully it will get your cogs turning too!
So assuming you’re rocking these four things, what’s next?
Right, that was enough to get my friend started list building. What about you? Would be great to hear your ideas on how to build a list organically.