Archive for October, 2011
Webinar synopsis: Drive acquisition with email and social media
Yesterday we successfully launched our Adestra Think webinar series. The first in the series covered driving acquisition with email and social media and was well received by a large audience. We also had some active listeners who gave us their input on twitter. You can view the conversation at #adestrathink or if you would prefer to receive the Tweet Digest by email text your email address to 81222 to receive it.
Here are Parry’s main takeaways from the webinar:
According to emarketer 84% of professionals do not measure the ROI on their social media programs. And yet, we are all rushing aboard the social media train! You need to bear in mind 4 fundamental things about social media to truly deliver your business a return on investment:
Fallacy of activism
A like, follow or group membership does not mean the user is going to give you cash money. What it does mean is they clicked a mouse button. You need to be realistic about what “activism” on social media is – it is a temporary show of affection, but is NOT action.
Reality of ownerships
Bear in mind that social networks own your data. If you have a group, it is their group, NOT YOURS – so you need to protect yourself to mitigate the business risk of social networks looking to derive revenue from your audience.
Importance of integration
No matter how you interact with customers, or which communications channels you use, it’s vital to ingest their data into your database. Whether it’s social networks, apps or mobile phones, make sure you have a workflow in place so you capture this data – and be the masters of your own destiny.
On a whole:
Social media is here to stay… but not in its current form. It is a nascent market and is changing by the day – so don’t put all of your eggs in one basket. Protect yourself and your business by putting a plan in place so you own your data!
The key thing is to get a plan in place to link your social media and email together, putting yourself in control of your data to ensure you are maximising both channels.
Don’t be one of the thousands of people sucked in by get-rich-quick pickaxe salesmen.
Thank you to those who attended the webinar – we hope you enjoyed it – if so we would love to hear your comments below.
If you would like more information on functionality that will help you improve your social media ROI click herePDF or contact us on moreinfo@adestra.com.
Have you registered for next month’s webinar?
Drive engagement with email and content automation
Date: Wednesday 23 November 2011
Time: 12:30pm GMT
Duration: 30 minutes
Being in the right place at the right time with right content is key to marketing success. With the many demands on our time, creating email perfection can seem impossible. In this webinar you’ll learn that with a little strategy, the right technology and help from the experts, you can take advantage of automation strategies to save you time and most importantly, improve results and ROI.
What you will learn:
1. Start with a strategy – What you need to get started.
2. Send emails at the right time – How to automate the delivery of your emails to improve response and engagement.
3. Send the right content – What you can do to save you time when creating your emails and deliver relevant content to your recipients.
4. Multi-channel automation – Find out how integrating your automation can improve your ROI.
Presenter: Rob Hunter
The webinar will be led by Group Account Director, Rob Hunter:
We would love you to join us, register now.
Making email fashionable in a social world: Adestra presenting at mediaPro 2011
Come and see Adestra present at mediaPro, Olympia on “Making email fashionable in a social world”.
Our Marketing Director, Reena Mistry says that “In this social, mobile, access everything, anywhere, anytime world, how can email compete? In this presentation you’ll hear how to make email trendy again using mobile, social, sleek automation and targeting.”
Theatre: Publishing
Day: Wednesday 2nd November
Time: 12.35 – 13.00
Why not come to our stand and enjoy a glass of bubbly or sign up for our free email advice clinic? You’ll find us on Stand B90.
To register for a clinic, simply fill in your details here >
Adestra: partners of the Advanced Email Conference 2011
Adestra are proud to be sponsoring the Advanced Email Conference on 15th November 2011. This conference aims to take email marketing to the next level by providing practical and case study led advice on how to sen relevant, engaging and behaviour-targeted emails to cut through the rest and increase your ROI.
Adestra’s Parry Malm will also be presenting at the event on how to “Drive acquisition with email and social media”.
Webinar synopsis: Drive acquisition with email and social media
Yesterday we successfully launched our Adestra Think webinar series. The first in the series covered driving acquisition with email and social media and was well received by a large audience. We also had some active listeners who gave us their input on twitter. You can view the conversation at #adestrathink or if you would prefer to receive the Tweet Digest by email text your email address to 81222 to receive it.
Here are Parry’s main takeaways from the webinar:
According to emarketer 84% of professionals do not measure the ROI on their social media programs. And yet, we are all rushing aboard the social media train! You need to bear in mind 4 fundamental things about social media to truly deliver your business a return on investment:
Fallacy of activism
A like, follow or group membership does not mean the user is going to give you cash money. What it does mean is they clicked a mouse button. You need to be realistic about what “activism” on social media is – it is a temporary show of affection, but is NOT action.
Reality of ownerships
Bear in mind that social networks own your data. If you have a group, it is their group, NOT YOURS – so you need to protect yourself to mitigate the business risk of social networks looking to derive revenue from your audience.
Importance of integration
No matter how you interact with customers, or which communications channels you use, it’s vital to ingest their data into your database. Whether it’s social networks, apps or mobile phones, make sure you have a workflow in place so you capture this data – and be the masters of your own destiny.
On a whole:
Social media is here to stay… but not in its current form. It is a nascent market and is changing by the day – so don’t put all of your eggs in one basket. Protect yourself and your business by putting a plan in place so you own your data!
The key thing is to get a plan in place to link your social media and email together, putting yourself in control of your data to ensure you are maximising both channels.
Don’t be one of the thousands of people sucked in by get-rich-quick pickaxe salesmen.
Thank you to those who attended the webinar – we hope you enjoyed it – if so we would love to hear your comments below.
If you would like more information on functionality that will help you improve your social media ROI click herePDF or contact us on moreinfo@adestra.com.
Have you registered for next month’s webinar?
Drive engagement with email and content automation
Date: Wednesday 23 November 2011
Time: 12:30pm GMT
Duration: 30 minutes
Being in the right place at the right time with right content is key to marketing success. With the many demands on our time, creating email perfection can seem impossible. In this webinar you’ll learn that with a little strategy, the right technology and help from the experts, you can take advantage of automation strategies to save you time and most importantly, improve results and ROI.
What you will learn:
1. Start with a strategy – What you need to get started.
2. Send emails at the right time – How to automate the delivery of your emails to improve response and engagement.
3. Send the right content – What you can do to save you time when creating your emails and deliver relevant content to your recipients.
4. Multi-channel automation – Find out how integrating your automation can improve your ROI.
Presenter: Rob Hunter
The webinar will be led by Group Account Director, Rob Hunter:
We would love you to join us, register now.
Making email fashionable in a social world: Adestra presenting at mediaPro 2011
Come and see Adestra present at mediaPro, Olympia on “Making email fashionable in a social world”.
Our Marketing Director, Reena Mistry says that “In this social, mobile, access everything, anywhere, anytime world, how can email compete? In this presentation you’ll hear how to make email trendy again using mobile, social, sleek automation and targeting.”
Theatre: Publishing
Day: Wednesday 2nd November
Time: 12.35 – 13.00
Why not come to our stand and enjoy a glass of bubbly or sign up for our free email advice clinic? You’ll find us on Stand B90.
To register for a clinic, simply fill in your details here >
Adestra: partners of the Advanced Email Conference 2011
Adestra are proud to be sponsoring the Advanced Email Conference on 15th November 2011. This conference aims to take email marketing to the next level by providing practical and case study led advice on how to sen relevant, engaging and behaviour-targeted emails to cut through the rest and increase your ROI.
Adestra’s Parry Malm will also be presenting at the event on how to “Drive acquisition with email and social media”.