Yesterday, Andrew Abram, Account Director at Adestra, presented on “The Future of Email Marketing” at the Figaro Email Seminar at The Hospital Club in London. The event was a great success with standing room only in the theatre and there were some interesting presentations.
You can view Andrew’s presentation slides below
Adestra are the official email partner of the Online Marketing Show on 29 – 30 June 2011 in the Grand Hall at Kensington Olympia London. Why not pop along to join us for a glass of champagne on stand B409 and have a demo of the brand new version of our enterprise email marketing platform MessageFocus.
You can visit the Online Marketing Show website here
Return Path Mobile Email Study Finds 81% Growth in Email Activity on Mobile
According to their research, about 48% of users access their email through Web browsers such as GMail, Hotmail, and Yahoo! Mail. On the other hand, those using desktop-based email programmes such as Microsoft Office Outlook account for about 36% of users.
In contrast, 16% are reading email on their mobile devices. This figure has grown by nearly 81% during the 6-month period of the study. This growth has, quite obviously, occurred at the expense of the other options.
To find out more, you can download the full report from Return Path’s website here >