Archive for April, 2011
How to use Google Analytics to find the best time to send emails
I read this interesting blog on how to find the best time to send emails. Although carrying out your own time of day, day of the week testing programme can be fruitful for you, the best place to start can be just looking at the information you already have.
- Have a look in your email platform at the data you already have. It quite likely that you will have sent emails at different times and so use this to formulate your strategy.
- Have a look in your analytics package as this blog post states. Choosing the time when you recieved the most conversions (whether that be sales or number of people reading a full article on your site) can help you to improve your email marketing strategy.
To read the full blog post on the Econsultancy website please click here >
Come and see us at Internet World at the Digital Marketing Theatre
Adestra are delighted to sponsor the new Digital Marketing Lounge and Solutions Theatre at Internet World on the 10th – 12th May at Earls Court London. As Europe’s leading event for Digital Marketing and Online Business, we’re proud to be a part of the show.
Come and see our presentations (we are running one on each day, or just pop in for a drink. You’ll find the lounge near the keynote theatre.
Look forward to seeing you there and go to the Internet World website for more information
Adestra: official email partner of the Specialist Media Show
On the 25 May 2011 Adestra will be exhibiting at the Specialist Media Show in Peterborough. Now in its second year this show focuses on the needs of specialist media businesses. The show aims to allow media companies across print, events and digital to learn and swap ideas from each other.
As the official email partner of the Specialist Media Show we’ll be exhibiting and offering advice, best practice and expertise on all aspects of email marketing through our on stand email marketing advice clinics. We’ll be offering those interested a chance to pre book their clinic appointment so watch this space.
In the meantime we’re showcasing our newly launched annual report on the show website. The 2011 Email Marketing Industry Census in conjunction with Econsultancy looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.
Download the full results of the Email marketing Industry Census 2011 here
Read what last years visitors said about the show:
The 2010 Specialist Media Show was a well organised event with a wide range of exhibitors which provided me with valuable information and new business contacts and relationships. I found the range of seminars throughout the day to be extremely useful and beneficial. I look forward to visiting the 2011 show. Mark Kenton. Group Circulation & Marketing Manager, Hubert Burda Media.
I went to the SMS with a clear goal of finding out more about digital applications for our magazines and I was not disappointed. The quality of the providers exhibiting at the show was superb and the information received and the contacts gained will help me to drive this part of our business forward. A great first SMS. Ed Kenyon – MD of Bauer Media Consumer Cars
Find out more about the Specialist Media Show by visiting their website. If you would like to register to attend click here.
How to use Google Analytics to find the best time to send emails
I read this interesting blog on how to find the best time to send emails. Although carrying out your own time of day, day of the week testing programme can be fruitful for you, the best place to start can be just looking at the information you already have.
- Have a look in your email platform at the data you already have. It quite likely that you will have sent emails at different times and so use this to formulate your strategy.
- Have a look in your analytics package as this blog post states. Choosing the time when you recieved the most conversions (whether that be sales or number of people reading a full article on your site) can help you to improve your email marketing strategy.
To read the full blog post on the Econsultancy website please click here >
Come and see us at Internet World at the Digital Marketing Theatre
Adestra are delighted to sponsor the new Digital Marketing Lounge and Solutions Theatre at Internet World on the 10th – 12th May at Earls Court London. As Europe’s leading event for Digital Marketing and Online Business, we’re proud to be a part of the show.
Come and see our presentations (we are running one on each day, or just pop in for a drink. You’ll find the lounge near the keynote theatre.
Look forward to seeing you there and go to the Internet World website for more information
Adestra: official email partner of the Specialist Media Show
On the 25 May 2011 Adestra will be exhibiting at the Specialist Media Show in Peterborough. Now in its second year this show focuses on the needs of specialist media businesses. The show aims to allow media companies across print, events and digital to learn and swap ideas from each other.
As the official email partner of the Specialist Media Show we’ll be exhibiting and offering advice, best practice and expertise on all aspects of email marketing through our on stand email marketing advice clinics. We’ll be offering those interested a chance to pre book their clinic appointment so watch this space.
In the meantime we’re showcasing our newly launched annual report on the show website. The 2011 Email Marketing Industry Census in conjunction with Econsultancy looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.
Download the full results of the Email marketing Industry Census 2011 here
Read what last years visitors said about the show:
The 2010 Specialist Media Show was a well organised event with a wide range of exhibitors which provided me with valuable information and new business contacts and relationships. I found the range of seminars throughout the day to be extremely useful and beneficial. I look forward to visiting the 2011 show. Mark Kenton. Group Circulation & Marketing Manager, Hubert Burda Media.
I went to the SMS with a clear goal of finding out more about digital applications for our magazines and I was not disappointed. The quality of the providers exhibiting at the show was superb and the information received and the contacts gained will help me to drive this part of our business forward. A great first SMS. Ed Kenyon – MD of Bauer Media Consumer Cars
Find out more about the Specialist Media Show by visiting their website. If you would like to register to attend click here.